The Future Laboratory examines Carlsberg's green packaging initiative
Consumers’ concern about their environmental impact has grown consistently in the past 5 years. In response, brands are investigating alternative packaging solutions to reduce their environmental impact. For Carlsberg Group, part of that mission is its Green Fibre Bottle project. The Future Laboratory speaks to Myriam Shingleton, Carlsberg’s vice-president of group development, about the progress the brand is making to create a viable paper bottle.