RFID and digital ID for everyone

Avery Dennison Smartrac offers a suite of digital ID technologies that authenticate product history, provide tracking and inventory solutions, and conjure up richer consumer encounters. In a world of big data and massive amounts of information, digital ID technologies help create certainty, showing how a connected world can be a better world, full of greater possibilities.

With our unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, Avery Dennison Smartrac division is partnering with companies across multiple industries (from food and apparel to beauty, aviation, automotive and pharmaceutical), introducing transformative benefits through connecting the physical and digital worlds.

For Brands and Enterprise Customers

By assigning each product a unique digital identity, our solutions unlock vast possibilities for digitally empowered retail and supply-chain management, making the “Internet of Things” an everyday reality for everyone. From absolute stock visibility to brand protection, richer consumer experiences and more sustainable practices, Avery Dennison can deliver all these advantages and more to support you on your digital transformation journey.

For Converters and Service Bureaus

The adoption of RFID for intelligent labels in new industries - including beauty, food production, aviation, automobile manufacturing, logistics and more - is creating new and exciting opportunities. Avery Dennison is your partner of choice to seize them.

For System Integrators

Our technology can help you create turnkey solutions for your clients, enabling them to identify, authenticate and engage with individual products, components and other physical items in a seamless way. No matter the tagging requirements - Avery Dennison can help you build the right solution with our progressive family of intelligent labels and RFID technologies.

RFID Guide for beginners

New to RFID? In this RFID guide for beginners you will learn the basics of RFID. Sometimes the concept of RFID can be confusing because of its technical terms and complex systems. In this guide, we will break down the basics of RFID technology and provide you with the knowledge you need to get started with using RFID.

RFID Product finder

Our extensive RFID technology portfolio covers a wide range of inlay designs for operation in the UHF, HF and NFC frequency bands, and are commonly found in a wide range of industries. Explore our progressive portfolio of digital ID technologies to choose the product or solution that fits your business needs.

News and insights

In this section we keep you up to date with our latest news, announcements and industry insights. Explore our customer success stories, press releases, product news, case studies, white papers, webinars and podcasts.

Latest news and insights

Avery Dennison unveils digital solutions lab at Microsoft Technology Center
Amazon announces game changing retail shopping experience enabled by RFID technology
Avery Dennison announces M800 portfolio to drive high speed inventory accuracy in retail apparel