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Avery
Dennison
RFID
World's
Largest UHF
RFID PARTNER

We are Avery Dennison RFID.

As an early innovator of Radio Frequency Identification, Avery Dennison has now become a global leader in RFID-enabled technologies with more than 1000 patents and applications, and state-of-the-art manufacturing capabilities located around the world. Ten years and over ten billion RFID inlays later, leading retailers and brands continue to partner with us–from business case development to complete solution rollout–to bring greater efficiency, reliability, and accuracy to their global supply chains. And while our RFID innovations have transformed productivity in the apparel retail space, we are also seeing firsthand how our solutions are streamlining operations, improving inventory management, and facilitating distribution in other sectors, like perishable foods, cosmetics, and aviation.

EXPLORE AVERY DENNISON RFID SOLUTIONS

Refillable Beauty Packaging is Becoming Aspirational

Once a niche concept, more beauty brands are embracing refills and redesigning their product to make it a luxurious proposition. The Future Laboratory and Avery Dennison explore this future trend and how to leverage it using Intelligent Labels tech.

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How One Company is Combating Food Waste Through Intelligent Tupperware

The Future Laboratory speaks with Tal Lapidot, CEO of Silo on how his company’s vacuum-seal storage system will change the way we interact with food in the home.

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Enabling Transparency and Visibility Across the Fashion Supply Chain

Improving transparency and visibility in the fashion supply chain helps avoid waste and create a sustainable circular economy.

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The Food Industry and Digital Transformation

At RFID Journal Live!, Julie Vargas, Director, Global RFID Market Development alongside Sowmya Varadarajan, Industry Solutions Executive, IBM - discussed how new business models, e-commerce, consumer behaviour and digital solutions are transforming the food industry.

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Avery Dennison pleased to announce that it recently received certification from Auburn University’s ARC Program for the design and manufacturing of RFID inlays

Gained after an extensive audit. This valuable independent mark of quality certifies the company’s products and solutions and reinforces its dedication to customers, partners and users across Avery Dennison facilities.

In the news - Avery Dennison launches On-Metal RFID solution

Avery Dennison Introduces WaveSafe™ First Microwave Safe Solution

Avery Dennison unveils the first UHF RFID tag solution that is suitable for microwave use, providing a true end-to-end solution for the food industry. The first microwave safe UHF RFID label uses AD25Xr6-P designed specifically for the food industry, avoiding arcing or excessive heating when used as recommended if subjected to a microwave environment, enabling food safety, compliance, high performance item-level tracking.

Read Read the article on Forbes

Congratulations are in order!

Avery Dennison is thrilled that its partner, Grupo Boticário, a global retailer of cosmetics, fragrances and other beauty products, recently accepted the award for Best Retail RFID Implementation at RFID Journal Live 2019! The Avery Dennison RFID team is proud to have been the main RFID media supplier for successful project, which demonstrated the efficacy of UHF RFID in significantly improving  Boticário's retail and supply chain operations. Highlights include:

  • > 98% in-store read capture of all RFID-tagged merchandise, including liquid containing and metal packaged merchandise
  • Improvement of in-store inventory accuracy from ~43% to > 97%
  • Stock outs reduced > 97%

Listen to the full story of Boticário's RFID implementation and success

RFID for Converters

Avery Dennison RFID for Converters

We boast an array of solutions for converters, able to adapt our knowledge and expertise in inlays to work with long-standing partners and industry leaders to provide the best possible results and ROI for any business.

Customer demand for supply chain optimization, increased visibility and improved inventory accuracy is increasing, Avery Dennison can work with you to ensure there are appropriate RFID solutions available for your entire customer base. We have the knowledge and expertise you can trust with proven market application to support your business needs.

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RFID for Retail

Item-Level RFID for Retailers

We are the largest UHF RFID partner in the retail industry, with over 800 patents and applications worldwide. Our leadership in integrated solutions continues to drive success in the retail sector and is easily translated from apparel to other areas of retail based on our proven expertise in labeling and branding solutions.

Unlike traditional track-and-trace technologies, RFID 
assigns a unique identifier for each individual tagged item 
and requires no direct line of sight in the retail environment.
That means RFID has the power to:

  • Enable inventory accuracy close to 99% in retail stores
  • Facilitate last-minute inventory replenishment, reducing inventory and out-of-stocks
  • Monitor product quality for foods and supply pedigree data
  • Provides an identifier to highlight counterfeiting returns
  • Reduce shrink
  • Enhance the omnichannel retail consumer experience

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LATEST PRODUCT LAUNCH

Avery Dennison is pleased to announce the launch of  AD-665u8, a Gen2 UHF RFID inlay suitable for a wide variety of RFID tagging applications.

Due to its strong performance on high dielectric materials, AD-665u8 is an excellent choice for tagging glass windshields for automobile tracking, where it can achieve read distances of over 10 meters with a fixed or handheld reader. It is also recommended for race timing and many other types of applications where tracking human body movement in real-time is required.

AD-665u8

Avery Dennison RFID Solutions Product Portfolio 864 KB (PDF)

Driving Leaner and Faster Supply Chains with RFID

The Future of Supply Chain special Business Reporter edition hosted by The Telegraph Online, features thought leaders  from across the supply chain industry, exploring how retailers, suppliers and brands can meet and exceed customer expectations by keeping track of all the goods and operations.

View the interview with Francisco Melo and discover how RFID can improve operational efficiency, brand protection and traceability.

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Experimenting with RFID: Behind the Scenes of Innovation

What started as a ‘garage shop’ in 2005 has evolved into a state-of-the-art testing facility for RFID technology and applications in Miamisburg, Ohio.

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RFID + Sustainability


Avery Dennison is a committed partner to our customers, helping them increase efficiencies with better item-level accuracy throughout their global supply chain. In doing this, we also help them achieve their sustainability goals by reducing waste and their overall environmental impact.

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Explore RFID

RFID Insights

RFID News and Insights
Read the latest Avery Dennison RFID industry news and Insights.

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Meet the Avery Dennison RFID leadership team

Meet the RFID Leadership Team
They’re committed to helping businesses improve efficiencies and strengthen performance.

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Visit I.Lab, the Avery Dennison RFID Innovation Center in Leiden, Netherlands

Visit I.Lab, the Avery Dennison
RFID Innovation Center in
Oegstgeest, Netherlands
Interact with live demonstrations, 
meet with our experts, and get
hands-on experience with the
technology of tomorrow.

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