Avery Dennison is an active member of the following key associations helping to create common industry standards and foster the usage of RFID and digital ID technology across multiple industry segments.

RFID technology related associations


AIM is the trusted worldwide industry association for the automatic identification industry including RFID. For nearly half a century, AIM has provided unbiased information, educational resources and standards to providers and users of these technologies.

Auburn University RFID Lab

The RFID Lab at Auburn University is a research institute focusing on the business case and technical implementation of RFID and other emerging technologies in retail, aviation, supply chain and manufacturing. The ARC program pioneered most of the modern performance and quality testing practices for RFID.


DoseID offers best practices for using serialized, RFID-tagged medications to support the quality, performance, and interoperability of tagged drug products as they move through the pharmacy supply chain, from the manufacturer all the way to the patient, across all of the existing systems and software supporting the medication use process.


GS1 is a not-for-profit organization that develops and maintains global standards for business communication. Besides RFID standards, the best known is the barcode, a symbol printed on products that can be scanned electronically. GS1 has 114 local member organizations and 1.5 million user companies.

NFC Forum

The Near Field Communication Forum was formed to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. Formed in 2004, the Forum now has 170+ members. Avery Dennison has upgraded to Principal membership in 2020.

RAIN RFID Alliance

RAIN RFID is an industry alliance dedicated to promoting the international adoption of UHF RFID. Founding members include Google, Impinj, Intel and Smartrac, along with the leading AIDC industry association, AIM Global. RAIN promotes awareness, education, programs, and initiatives to accelerate the growth and adoption of ISO–IEC 18000-63 / EPC™ Gen2 RFID in business and consumer applications worldwide. The name RAIN, which stands for RAdio-frequency IdentificatioN, symbolizes the synergy between UHF RFID and the cloud as well as the ubiquity of UHF RFID tags and applications.

Other associations


AIPIA’s mission is to reduce supply chain costs, reduce waste and increase its members’ profitability by the implementation of hi-tech solutions in packaging.

Business for Social Responsibility

BSR is a global nonprofit organization that works with its network of more than 250 member companies to build awareness around sustainability and develop sustainable business strategies.

Ellen MacArthur Foundation

The Ellen MacArthur Foundation works with business, government and academia to build a framework for an economy that is restorative and regenerative by design.


The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 82% of total air traffic. IATA supports many areas of aviation activity and helps formulate industry policy on critical aviation issues. Avery Dennison is a strategic partner in the area of RFID technology and a member of the RFID Sub-Working Group.

National Retail Federation

NRF is the world’s largest retail trade association promoting growth in the retail industry through advocacy, communication and education.

Ocean Plastics Leadership Network

OPLN is a membership community that runs experiential summits in ocean plastic hotspots around the globe that drive accelerated, collaborative action.

Ocean Recovery Alliance

The mission of Ocean Recovery Alliance is to reduce plastic pollution on land and water by creating strategic solutions for governments, industry and communities which lead to long-term, hands-on engaging business practices.

Plastic Bank

Plastic Bank is empowering the regenerative society. We are turning plastic into gold by revolutionizing the world’s recycling systems to create a regenerative, inclusive, and circular plastic economy.

Rainforest Alliance

The Rainforest Alliance is an international non-profit organization working at the intersection of business, agriculture, and forests to make responsible business the new normal.

Sustainable Apparel Coalition

The Sustainable Apparel Coalition is the apparel, footwear, and textile industry’s leading alliance for sustainable production.

Sustainable Brands

The Sustainable Brands Member Network is the leading peer-to-peer, learning and networking group designed to support brands in meeting their sustainability goals and ultimately becoming leaders of the next sustainable economy.

Sustainable Packaging Coalition

The Sustainable Packaging Coalition is a membership-based collaborative that believes in the power of industry to make packaging more sustainable. We are the leading voice on sustainable packaging and we are passionate about creating packaging that is good for people + the environment.

World Wildlife Fund

As the world’s leading conservation organization, WWF works in more than 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.