About Avery Dennison

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. 

Our products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving the retail apparel sector as well as businesses in multiple segments. 

Headquartered in Glendale, California, our company employs approximately 30,000 employees in more than 50 countries and had reported sales of US$7.1 billion in 2019.

In 2019, Avery Dennison announced a definitive agreement to acquire Smartrac’s transponder (RFID inlay) division. The division is a leader in the development and manufacture of RFID products; it has strong research and development capabilities, and a proven track record for developing and commercializing effective, cost-efficient, high-value and high-quality RFID products.

Unlocking new possibilities 

Avery Dennison’s Intelligent Labels business offers a suite of digital ID technologies that authenticate product history, provide tracking and inventory solutions, and conjure up richer consumer encounters. In a world of big data and massive amounts of information, digital ID technologies help create certainty, showing how a connected world can be a better world, full of greater possibilities.

With our unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, Avery Dennison’s Intelligent Labels division is partnering with companies across multiple industries (from food and apparel to beauty, aviation, automotive and pharmaceutical), introducing transformative benefits through connecting the physical and digital worlds.

Enabling smart supply chains from source to home 

Supply-chain visibility and increased operational performance; traceability and tracking; inventory management; brand safety, ingredient and storage integrity: all can be enabled or improved with the help of Avery Dennison’s digital ID solutions.

Stronger together

We foresee a future where every physical item has a unique digital identity and digital life, and it is our ambition to make that a reality across multiple industry segments by working with brands and enterprise customers, converters, channel partners and system integrators. 

We believe that thanks to the recent acquisition of the Smartrac transponder business, the combination of the two organizations will enable us to leverage and build on our deep industry knowledge and know-how in technology and innovation, R&D, quality and service to access new markets and drive RFID technology adoption across multiple industries. Going forward, we will continue to build on the strength of the Smartrac business and brand within the combined organization. 

With Smartrac being an integral part of Avery Dennison, one of our main priorities is to continue to service all segments and customer bases. The combined business will further enable us to better serve our customers globally, given our unparalleled product portfolio and capabilities to innovate and deliver in high volumes across multiple production facilities in Asia, Europe and the Americas.


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