Press releases

Media Coverage

Read about us in the news.

Media Contacts

Americas and Global Interface

Hannah Bernard
Director,  Marketing Communications
Intelligent Labels

Digital identities: Technologies that propel

August 2020

WWD reports on a recent webinar in partnership with Avery Dennison, giving insights into digital ID technologies that can help propel the success of Beauty brands and retailers in these unprecedented times. Read more to understand the major challenges facing the Beauty industry today, and how digital identities can help the industry thrive, and not just survive, beyond COVID-19.

Grocery supply chains must invest in automation as delivery becomes the norm

July 2020

By giving products a unique digital identifier at the origin of the supply chain, full inventory transparency at the product level is possible, which is vital to meet a continued increase in delivery expectations. Digitization of goods through technologies such as RFID and barcodes can provide this full transparency of inventory, at the product level, throughout every step of the supply chain.

Smartrac introduces Circus Tamper Loop Pro

July 2020

Smartrac, an Avery Dennison company, has introduced new Circus Tamper Loop Pro inlays and tags, combining tamper detection and highly secure product authentication in one NFC product.

Avery Dennison and Neste join forces for smart stores

June 2020

Avery Dennison has partnered with Neste to open a fully automated Easy Deli store in the center of Helsinki, Finland as one of the first self-service convenience stores in Europe, using RFID technology.

How RFID technology is taking on the beauty industry’s shady gray market

June 2020

The gray market is becoming an increasing concern for the beauty industry; it can harm a brand’s reputation and cause safety issues for consumers. Although this is nothing new, it has been exacerbated by COVID-19. Avery Dennison Intelligent Label solutions give products a digital identity enabling unprecedented levels of visibility, allowing brands to track and trace their products across the supply chain to counteract such diversion.

Thermologger to challenge cold-chain environments

June 2020

Smartrac has released a new semi-active UHF RFID temperature-logging product, the Maxdura® Thermologger, which combines high accuracy and robustness in a hard tag for cold-chain applications in food, pharma and other segments.

Smartrac and Suku to authenticate COVID-19 tests and PPE with NFC and Blockchain

May 2020

Smartrac and Blockchain startup SUKU have together launched a digital verification solution designed to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform reportedly enables instant verification of authenticity and provides end-to-end supply-chain transparency.

A new denim collection gives jeans a digital identity

May 2020

Upcycling brand The R Collective has partnered with Levi’s on a new iteration of traceable fashion: Denim Reimagined leverages the IoT to track garment information. Avery Dennison created the labeling, made from recycled and zero-waste, water-soluble materials. Each care label is an integrated digital experience, provided by our Janela™ solution.

Smartrac's new, extra-robust 'Dura' delivery format

April 2020

The Dura line in general boasts outstanding robustness and water resistance in addition to existing properties, in Dogbone’s case its excellent performance on difficult-to-tag materials. The new product is designed for industrial, supply-chain or logistics applications, such as the tagging of reusable pallets and returnable transport items.

RFID: tiny wonders behind friction-free grocery shopping

April 2020

RFID is making frictionless shopping a reality, while giving products a digital identity that enables inventory tracking and enhances consumer experiences. Thanks to key partnerships with brands like Ralph Lauren, and having recently acquired Smartrac, one of the leading RFID manufacturers in the world, Avery Dennison Intelligent Labels has the leverage and market share to dominate this digital transformation.

Dirty Lemon’s Iris Nova pivots its retail strategy in response to coronavirus

March 2020

Iris Nova, the startup beverage brand backed by Coca-Cola, is balancing a coronavirus-driven uptick against losses in its hospitality and retail businesses. Its CEO explains how being historically unafraid of strategy “pivots” has reduced recent pressure.

Holistic, omnichannel consumer experience and product authentication

January 2020

The combination of NFC with RAIN RFID in a single chip makes a powerful, all-in-one tool for supply-chain management, consumer engagement and product authentication, offering the possibility to better manage distribution channels and fight the black and grey market.

Smartrac goes green

January 2020

All of Smartrac’s Green Tag program inlays and tags will achieve up to 90% savings in carbon footprint and at least a 95% reduction in Abiotic Depletion Potential (ADP), which means non-renewable resources, when compared to traditional products available in the market today.

The rise of NFC in sports and fitness

November 2019

NFC has widely been adopted in the world of sports and sports apparel. adidas, for example, found a creative way to get in on the business of NFC in a new way. Their Smartrac tech uses NFC chips inside their shoe models to provide key data back to adidas through the use of their app.

Smartrac to sell Its smallest green inlay

November 2019

As part of its Green Tag program to offer recyclable and sustainable alternatives to standard plastic RFID inlays, Smartrac has released an environmentally friendly RFID tag designed for price labels. The EAGLE Green Tag will serve the retailer and brand market, with a paper-based product that can be recycled or composted. The tag is manufactured in a more sustainable way, in part by the elimination of the chemical-based etching process.

Never before seen at scale: Ralph Lauren to digitize its entire product line

November 2019

The groundbreaking partnership with Evrythng and Avery Dennison enables Ralph Lauren, and the whole industry, to unlock true traceability at scale.

Launching RFID-based moisture- temperature- and location-sensing solution

October 2019

By detecting moisture and measuring temperatures in a wide variety of building materials, including concrete, gypsum board, insulation and other construction materials, the sensing solution enables a broad portfolio of innovative applications for facility and construction monitoring and management.

Smartrac and Compass jointly create new customer experience

October 2019

Smartrac and Compass Marketing, a solutions provider for the CPG industry, are jointly supporting the “Modern Retail Collective”. This is a store developed by McKinsey and Company, and Mall of America.

How retailers boost customer experience and brand loyalty with RFID

October 2019

Even as e-commerce continues to grow by leaps and bounds, the reality is that it represents a small percentage of retail transactions. People still want to shop in-store.

McKinsey & Company opens first-ever store

September 2019

The store offers retailers the opportunity to work with McKinsey and Mall of America to test new technologies, such as RFID or mobile checkout, and discover what’s possible when multiple technologies, analytics and store operations work together to elevate in-store experiences.

Avery Dennison partners with Robomart

September 2019

Avery Dennison has partnered with Robomart, a company at the cutting edge of retail, creating an opportunity for a frictionless shopping experience in grocery retail that will delight customers, in a category that has traditionally been slow to innovate.

NFC pays for parking with HonkTAP

August 2019

Technology company Honk Mobile has teamed up with Smartrac and Apple to create a system for users to tap a phone against an NFC sticker to make a parking payment within seconds, without requiring the downloading of an app.

Checkout-free or cashierless technologies inch closer to grocery implementation

August 2019

When the first Amazon Go store opened to the public in January 2018, the concept seemed magical to many. Shoppers can walk into the store; grab whatever they’d like; put it in their coat pockets, bags or elsewhere; and simply walk out. All the customers need is an app.

PUMA leads with digitally interactive products for experiential retail

August 2019

From interactive displays to stock optimization -- the fully connected store is a glimpse into the future of retail.

Tracking food in the supply chain, and why it matters

July 2019

Reeling from all the 'leafy green recalls,' pressure is mounting for restaurant operators to better track food in the supply chain.

Matthew Williams is using Blockchain to tell Alyx’s story

June 2019

As Alyx presents its Spring/Summer 2020 collection, designer Matthew Williams makes the business case for Blockchain.