Media Coverage

RFID’s ‘Quiet Revolution’ in retail

May 2023

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

Smart labels ensure transparency

May 2023

In the beverage industry, smart labels’ ability to ensure traceability have made them a popular solution.

Pedro Garza, market development manager for RFID Food at Avery Dennison Smartrac, notes that research shows that consumers are inclined to spend more on products that show where ingredients come from.

Put a ring on it: Fashion circularity must be more than a proposal

April 2023

Debbie Shakespeare, senior director Avery Dennison, sustainability and compliance, discusses the French Decree 2022-748 AGEC (Anti-Waste for a Circular Economy Law) that came into force in January this year. This is part of the French Government’s new ecological model where the sustainability specifications of consumer products – garments, shoes and home textiles – are made fully available to shoppers.

How to build a true circular economy

March 2023

Max Winograd, VP, Digital Solutions at Avery Dennison shares his insights on how current innovations are powering the circular economy and how their use is becoming more pervasive, steadily taking us toward a true circular economy that benefits people, planet and profits.

Act now on preparing for EC Digital Product Passport laws

March 2023

Avery Dennison’s commercial director for digital solutions, Lindsey Hermes, warns businesses with European interests to act now on preparing for EC Digital Product Passport laws.

Uniqlo and Avery Dennison innovate with RFID

February 2023

Uniqlo and Avery Dennison have partnered in developing a novel and game-changing self-checkout system. They detailed their collaboration during a panel at the Big Show 2023 and later in an exclusive interview with The Robin Report. Fast Retailing’s CIO Takahiro Tambara joined Avery Dennison’s Vice President of Global RFID Development Bill Toney. Read this insightful article to discover the retailer’s innovative approach to tackling supply chain and product lifecycle efficiencies from the factory to the shopping bag.

First grab-and-go checkout in the beauty sector thanks to RFID

December 2022

L’Oréal has piloted a pop-up shop in its store in Königsallee, Düsseldorf, Germany using Payfree and Avery Dennison’s advanced Self-Checkout Technology to offer customers a convenient, seamless checkout. Instead of queuing at checkout, customers purchase their selected products by passing them through a scanning unit, which automatically registers products via RFID tags.

Oversupply, damage sees $163 billion in Inventory tossed annually

November 2022

A year ago, when supply chains were clogged and US retailers were racing to meet demand, companies pivoted to ordering more inventory than usual and doing it earlier in the season. Despite all the efforts to offload excess goods to consumers (deep discount, pack-and-hold), nearly 8% of surplus stock globally will ultimately end up as waste, with about $163 billion of inventory tossed annually, according to a new report from Avery Dennison.

Connected products platform illuminates “soul” of products by improving supply chain visibility, featuring Gap Inc.

October 2022

Read this insightful article by Christian Yonkers of Sustainable Brands based on the interview with Alex Thomas from Gap Inc. and Max Winograd from Avery Dennison Smartrac. They share insights on unlocking the power of connected products and how Gap Inc. is exploring item-level traceability with atma.io for several products in its Athleta brand.

Avery Dennison and Wiliot enable customers to turn data into actionable insights to reduce waste and carbon footprint

September 2022

Diana Olick Senior Climate Correspondent at CNBC recently interviewed Steve Statler from Wiliot and Max Winograd from Avery Dennison Smartrac for the ‘Clean Start’ segment to discuss how we’re enabling brands to track products across the supply chain, and turn data into actionable insights to reduce waste and carbon footprint.

watch it here

Tracking the lifecycle impact of billions of products on Hedera, powered by atma.io connected product cloud

August 2022

atma.io connected product cloud, leveraging the Hedera network provides its customers with verifiable and actionable ways to drive decarbonization, utilizing the massive amounts of data that connected products generate to improve sustainable practices.

To discuss this further, Max Winograd, VP, connected products, Avery Dennison Smartrac, joined Zenobia Godschalk, SVP communications, Swirlds Labs on the ‘Gossip about Gossip’ podcast to share how atma.io is tracking the lifecycle impact of billions of items and enabling decarbonization use-cases.

watch it here

New applications for NFC technology in the beauty industry

July 2022

Existing in the digital world as well as the physical world has become integral to beauty and personal care brands. NFC offers customers an interactive experience with a brand via their technological lifeline – or just smartphone.

In this interesting article on Cosmetics Business, our expert Robert Pernice shares his insights on the future and benefits of the NFC technology.

read full article here

Understanding serialization platforms

July 2022

Does your product have a soul? We are heading into a future where more things are getting digital “souls” or IDs that transcend the life and even the second life of a product. It is a compelling concept, as it unlocks waste reduction, product safety, regulatory compliance, efficiency, and new revenue models.

Interested in IoT applied to digital identity using RFID, NFC, bluetooth or barcodes, and how atma.io connected product cloud assigns unique digital ID or “soul” to everyday items that stays consistent throughout a product's lifecycle? Watch this podcast with Max Winograd, vice president, connected products, Avery Dennison Smartrac to find out more.

Watch it here

Avery Dennison’s sustainable expansions on the atma.io platform

April 2022

Global materials science company Avery Dennison has launched two extensions, Real-Time Carbon Impact Analytics and Real-Time Waste Elimination Tool, to its existing atma.io platform in a bid to offer brands a carbon and waste footprint reduction across their supply chains. BeautyMatter spoke to Michael Goller, Technical Director at atma.io, Avery Dennison Smartrac, to discuss the true cost of inadequate inventory management, game-changing supply chain optimization, and creating value through data precision.

READ FULL ARTICLE HERE

How the product labels of the future will change everything

February 2022

In a world of increasing consumer awareness, creators are finding there’s a new, emerging factor that is important to target markets: transparency. People want to know where their goods are coming from: are they ethically sourced? Are they really made up of the materials they list on the back? How long was this product on the shelf? Businesses are finding that answering those questions has opened up an entirely new way of doing business. And for Francisco Melo, VP + GM of Avery Dennison it is an exciting new frontier; an opportunity for businesses to be more accountable and sustainable.

listen to podcast here

Tech innovations reengineer inventory and fulfillment

February 2022

How agile omnichannel fulfillment models are key to meet future customer and supply chain demands.

An estimated 41 billion industry wide items in 2024 will be digitized with passive IoT devices. Digital is everywhere and consumers are using digital to shop in completely new ways, while retailers are looking for more agile omnichannel fulfillment models to make their business run more efficiently, innovate faster and get more value from ecosystem partnerships. A Robin Report podcast featuring Bill Toney, VP, Global RFID Market Development at Avery Dennison.

listen to podcast here

The technologies driving ESG-focused supply chains

The technologies driving ESG-focused supply chain

By Francisco Melo, GM and VP, Avery Dennison Smartrac

January 2022

Over the past year I’ve had the chance to speak to a variety of senior business and sustainability leaders about supply chain topics and their implications on a range of ESG issues. What is apparent from these conversations is that the supply chain is increasingly considered to be one of the most impactful components of a company’s sustainability efforts. The focus on supply chain issues will only intensify, and the expectation from leaders to familiarize themselves with how their companies are managing their supply chains across first-tier and lower-tier suppliers is not going away. To help navigate this new business paradigm, here are five key strategies to consider.

read full article here

Shining a light on provenance: How supply chain data can revolutionize your sustainability

January 2022

Climate change is the defining issue of our era and will dominate the next few decades as the world desperately seeks ways to stave off the worst effects of global warming. Businesses will be pivotal to this effort as significant contributors of emissions, and are at the heart of any attempt to increase traceability. Put simply, this is the ability of brands and manufacturers—and their retail customers—to demonstrate exactly where individual components of items have come from, and that they have been sourced or made in an environmentally and socially responsible fashion.

read full article here

How the digital edge is shifting to Item level: RFID sensors transforming omnichannel retail

December 2021

Retail organisations need to learn to adapt in a world in which supply chains are constrained, where 94% of Fortune 1000 companies are seeing supply chain disruptions due to pandemic, and consumers are the ones who decide which channels they prefer for ordering and taking delivery of goods. This convergence of forces has put additional pressure on inventory management, a discipline that has often lacked precision even in simpler times. Read in this CIO magazine feature why data is the new currency and how cloud-based inventory and order management combined with RFID sensors provide bottom-line benefits for retailers.

read full article here

Why it works: when the fitting room becomes your home – giving customers convenience, comfort and independence

December 2021

French lingerie brand Etam is using digital ID technology from Avery Dennison Smartrac to make every item ‘digital’ so customers can try lingerie at home, avoid queues in store and get video content to learn more about the sustainable origins of the products they love. Etam is very active on the omni-channel front, but the partnership with Avery Dennison is taking things to the next level by enabling Etam to pioneer new omnichannel experiences such as its Try@home which gives consumers the convenient option to try up to five items in the comfort of their own home.

read full article here

ESG raises the stakes for supply chain risk and reward

October 2021

With environmental, social and governance (ESG) criteria driving investment worldwide, the risk to reputation of a supply-chain scandal is high; but, so too is the reward for responsible sourcing. Read this Raconteur feature and learn how transparency, traceability and digital ID technologies like atma.io can help reduce the cost and administrative burden of supply chain transparency.

read full article here

Higg launches traceability partner program

October 2021

Technology platform Higg, which enables consumer goods companies to measure, manage and share the social and environmental impacts of their value chain, has launched a program for comprehensive traceability across the global supply chain. The Higg traceability program, a global collaboration beginning with technology partners atma.io by Avery Dennison, FibreTrace and TrusTrace, aims to put into motion global brands’ efforts to track the hidden impacts within their manufacturing processes, ensure fiber integrity and understand, communicate and accelerate product sustainability.

read full article here

The circular economy: How Avery Dennison is closing the gap between the physical and digital world

October 2021

Max Winograd (Vice President, Connected Products, Avery Dennison Smartrac) shares insights into digital triggers, digital IDs, and the connected product cloud, atma.io, and how these technologies are enabling brands to create more sustainable, resilient, and circular supply chains.

LISTEN TO PODCAST HERE

Connected products and ‘labels that speak’

October 2021

Connected products are a key driver of supply chain traceability, and are enabling a trusted relationship between a brand and a consumer that builds over time because you can ‘keep talking’ to the product you bought. Listen to this insightful discussion on ‘connected products’ and ‘labels that speak’, between Max Winograd, VP, Connected Products, Avery Dennison Smartrac, and tech journalist Guy Clapperton.

LISTEN TO PODCAST HERE

How RFID is changing retail

September 2021

RFID tags are picking up pace across all industries – and retail is one sector that is helping drive widespread adoption. But, given that RFID has been on the radar for a number of years, is the technology capable now? And are the use cases genuinely beneficial to make it a sensible business decision? Join this conversation between Oliver Banks and Uwe Hennig, Director of Global RFID Market Development at Avery Dennison Smartrac and explore how RFID is being used by different categories in the retail sector.

LISTEN TO PODCAST HERE

Etam expands ‘transparency’ to include traceability

September 2021

French lingerie brand Etam is gearing up to expand an experimental traceability technology program across its entire range of bras and underwear. The heritage Paris-based label with more than 100 years in the intimates arena has been exclusively deploying digital identification tech made by Avery Dennison Smartrac across 80 percent of its product line since 2007, as a means of tracking and tracing product throughout its journey from factory to store shelf. The Sourcing Journal article highlights how the #1 lingerie brand in France has adopted digital ID technologies to drive omnichannel innovation and transparency.

READ FULL ARTICLE HERE

Powering sustainability and circularity with connected products

August 2021

Brands are transforming the way consumers interact with their products by connecting physical items with the digital world, leveraging digital IDs. Max Winograd (VP, Connected Products, Avery Dennison) and David Quass (Global Director, Brand Sustainability, adidas) discuss in this GreenBiz article how connected products help brands advance to a circular economy model and engage consumers in convenient ways, and how atma.io is enabling wider sustainability and supply chain traceability use cases across different industries.

READ FULL ARTICLE HERE

The tech shaking up fashion’s inventory load

June 2021

Vogue Business is putting a spotlight on digital ID technologies and showcases how they are revolutionizing fashion and apparel retail post-pandemic. “The pandemic shed a light to all the brand owners, retailers and manufacturers on the vulnerabilities of their supply chain. They don’t have enough data to manage it, and the consumer demand changed as well.” The magazine spoke, among others, with Uwe Hennig, Director Global RFID Market Development, Avery Dennison Smartrac.

Read full article here

Avery Dennison Zeroes in on Zero Waste

June 2021

Increasing consumer demand for sustainable products, a European Green Deal addressing circularity and defining stringent climate goals by 2050, several new regional laws regulating single-use plastics and waste reduction...There is a wind of change and many brands try to deliver on their promises—promoting transparency is becoming essential to sustainability strategy. Sourcing Journal features Tyler Chaffo, Global Sustainability Manager, Avery Dennison Smartrac presenting market trends, promising business examples and why it pays off to invest in CSR programs more than ever.

Media Contacts

The tech shaking up fashion’s inventory load

Avery Dennison Zeroes in on Zero Waste

Digital ID can revolutionize shopping post-pandemic

Creating supply chain transparency and accelerating a fashion circular economy with atma.io

Does waste have an image problem?

A digital supply chain makeover for global prestige beauty brand

Transparency means business in the Covid age

"Transparency is no longer a ‘nice to have’, it’s paramount to business success”

Tackling global food waste: Towards a smarter supply chain

Digital identities: Technologies that propel

Grocery supply chains must invest in automation as delivery becomes the norm

Smartrac introduces Circus Tamper Loop Pro

Avery Dennison and Neste join forces for smart stores

How RFID technology is taking on the beauty industry’s shady gray market

Thermologger to challenge cold-chain environments

Smartrac and Suku to authenticate COVID-19 tests and PPE with NFC and Blockchain

A new denim collection gives jeans a digital identity

Smartrac's new, extra-robust 'Dura' delivery format

RFID: Tiny wonders behind friction-free grocery shopping

Dirty Lemon’s Iris Nova pivots its retail strategy in response to coronavirus

Holistic, omnichannel consumer experience and product authentication

Smartrac goes green

The rise of NFC in sports and fitness

Smartrac to sell Its smallest green inlay

Launching RFID-based moisture- temperature- and location-sensing solution

Smartrac and Compass jointly create new customer experience

How retailers boost customer experience and brand loyalty with RFID

McKinsey & Company opens first-ever store

Avery Dennison partners with Robomart

NFC pays for parking with HonkTAP

Checkout-free or cashierless technologies inch closer to grocery implementation

PUMA leads with digitally interactive products for experiential retail

Tracking food in the supply chain, and why it matters

Matthew Williams is using Blockchain to tell Alyx’s story