No, Avery Dennison hasn’t entered the catering industry. Julie Vargas, director, Global RFID Market Development, Food, at Avery Dennison, is simply so delighted about a recent publication by the US Food & Drug Administration (FDA) that she wants you to share her excitement, and to understand why “smarter food” is a benefit to everybody.
In mid-July, the FDA announced a 10-year blueprint for improving food safety standards in order to flatten the curve of foodborne illness caused by incorrect food safety. In an informative 20-page document titled “New Era of Smarter Food Safety – FDA’s Blueprint for the Future”, the United States federal executive department outlines the approach it will take over the next decade to usher in that new era.
The Blueprint strongly reflects the results of a public meeting the FDA held last fall to discuss the agency’s approach to the modernization of food safety, with Avery Dennison participating as one of a few technology companies.
Safer food through better technology
With the blueprint, the FDA is not only making food safety a top priority for the United States. The agency takes an approach to the modernization of food safety where technology – above all better automation and data solutions – and other tools will be leveraged to create a safer and more digital, traceable food system. The FDA thus assumes a global role-model function, which authorities in other parts of the world are likely to follow.