connected product cloud connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.



A new era for connected products

At Avery Dennison, we believe in a future where every physical item will have a unique digital identity. A future where our world is better connected. A future of ​potential​ and possibility​, with the Internet of Things bringing benefits to our daily lives. 

Flexible and agile, is “built on the shoulders of giants”, benefiting from Avery Dennison’s Fortune 500 global footprint, pioneering research and development, expertise and reliability. This approach enables us to combine the best of two worlds: Be nimble, and leverage the scale and staying power of a global corporation. enables circularity for adidas

“adidas integrated’s connected product cloud into our Infinite Play initiative to scale our ability to buy-back products and give them a second life. The program has been the first of many use cases we look to enable with and Avery Dennison to achieve our connected product vision and our sustainability goals.” — David Quass, Global Director, Brand Sustainability, adidas

Power any product, in any industry with

Unlocking the power of connected products for global industries that span beyond apparel to beauty, pharma, logistics, food and more — can be adapted to serve any vertical and create a new competitive advantage. We have the widest suite of use cases in the market, covering the true end-to-end journey from raw materials to the consumer — and all the way back.

Enable consumers to interact with your products directly

Beauty and Personal Care
Food and Beverage
Healthcare and Pharma

How does work?

Our helpful demo videos will give you an overview of the different modules available on and how to manage the self-service capabilities and analytical widgets enabled by the platform.

Our partners

“ is a best in class example of how innovation-driven tech partnerships can accelerate the digital transformation of thought leading brands for a more sustainable and consumer-centric future. Customers will benefit from’s industry-leading capabilities and cutting edge scalability enabled by Microsoft Azure.” — Chris Dieringer, General Manager, Retail and Consumer Goods, Microsoft

Related news

The world is overflowing with waste
What are the trends and drivers that will unleash a wave of transformation towards a zero waste future?

We partnered with The Future Laboratory, the renowned futures consultancy, to create the “Zero Waste Futures” foresight report, which offers a comprehensive view of key drivers, trends and action points for stakeholders in the Food, Apparel and Beauty sectors.

Avery Dennison Unveils Film for ‘New Era’ of Supply Chain Transparency
Sixty-five percent of business leaders identify sustainability as an “even bigger” priority post-COVID-19, according to global materials science company Avery Dennison — and that’s why the firm launched “A Portrait of a Supply Chain,” a short film that “envisions a new era of supply chain transparency.”
Avery Dennison: “Transparency is No Longer a ‘nice to have’, it’s Paramount to Business Success.”
Avery Dennison, the global leader in materials science and manufacturing, has released a trend report on “The New Transparency”. The outcomes underline the importance of transparency as a powerful tool capable of giving businesses unprecedented control over their supply chains and their environmental footprint while offering consumers increased visibility, safety and education.

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