connected product cloud connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.



A new era for connected products

At Avery Dennison, we believe in a future where every physical item will have a unique digital identity. A future where our world is better connected. A future of ​potential​ and possibility​, with the Internet of Things bringing benefits to our daily lives. 

Flexible and agile, is “built on the shoulders of giants”, benefiting from Avery Dennison’s Fortune 500 global footprint, pioneering research and development, expertise and reliability. This approach enables us to combine the best of two worlds: Be nimble, and leverage the scale and staying power of a global corporation.

Spring ‘23 release: new AI and ChatGPT features and a DPP Essentials module added to the connected product cloud, which is helping brands transform their supply chains. 

These new features include exciting new artificial intelligence (AI) updates including the integration of ChatGPT, and a new dedicated DPP Essentials module to help brands prepare today for the upcoming EU Digital Product Passport (DPP) legislation. Spring ‘23 release

Fall '22 release: new traceability insight features added to the connected product cloud by Avery Dennison

These new features, including raw material traceability and sustainability insights, will help brands deliver operational excellence, supply chain efficiency, real-time compliance, and trusted sustainability credentials.

Spring '22 release: Avery Dennison launches real-time carbon impact analytics and waste elimination features for

“We live in an ever-changing, data-driven world where constant access to timely, accurate insights is key to driving productivity and sustainability goals. The Spring ‘22 release will empower businesses to get meaningful insights from data that has often been in silos, allowing them to make informed decisions in real-time that can dramatically transform their business agility and accelerate their performance across the bottom line, people, planet and profit.” — Max Winograd, VP Connected Products at Avery Dennison Smartrac enables circularity for adidas

“adidas integrated’s connected product cloud into our Infinite Play initiative to scale our ability to buy-back products and give them a second life. The program has been the first of many use cases we look to enable with and Avery Dennison to achieve our connected product vision and our sustainability goals.” — David Quass, Global Director, Brand Sustainability, adidas

Power any product, in any industry with

Unlocking the power of connected products for global industries that span beyond apparel to beauty, pharma, logistics, food and more — can be adapted to serve any vertical and create a new competitive advantage. We have the widest suite of use cases in the market, covering the true end-to-end journey from raw materials to the consumer — and all the way back.

Enable consumers to interact with your products directly

Beauty and Personal Care
Food and Beverage
Healthcare and Pharma

How does work?

Our helpful demo videos will give you an overview of the different modules available on and how to manage the self-service capabilities and analytical widgets enabled by the platform.

Our partners

“We're thrilled to partner with these organizations, all of whom are committed to advancing transparency and sustainability.” — Jason Kibbey, CEO, Higg

Related news

Shining a light on provenance: How supply chain data can revolutionize your sustainability
Climate change is the defining issue of our era and will dominate the next few decades as the world desperately seeks ways to stave off the worst effects of global warming. Businesses will be pivotal to this effort as significant contributors of emissions, and are at the heart of any attempt to increase traceability. Put simply, this is the ability of brands and manufacturers—and their retail customers—to demonstrate exactly where individual components of items have come from, and that they have been sourced or made in an environmentally and socially responsible fashion.
Connected products platform illuminates “soul” of products by improving supply chain visibility, featuring Gap Inc.
Read this insightful article by Christian Yonkers of Sustainable Brands based on the interview with Alex Thomas from Gap Inc. and Max Winograd from Avery Dennison Smartrac. They share insights on unlocking the power of connected products and how Gap Inc. is exploring item-level traceability with for several products in its Athleta brand.
Powering sustainability and circularity with connected products
Brands are transforming the way consumers interact with their products by connecting physical items with the digital world, leveraging digital IDs. In this webinar, among other things, you will learn how adidas are utilizing digital IDs to further their circularity agenda through recommerce, and how connected product cloud is enabling wider sustainability and supply chain traceability use cases across different industries. 

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