connected product cloud connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.



A new era for connected products

At Avery Dennison, we believe in a future where every physical item will have a unique digital identity. A future where our world is better connected. A future of ​potential​ and possibility​, with the Internet of Things bringing benefits to our daily lives. 

Flexible and agile, is “built on the shoulders of giants”, benefiting from Avery Dennison’s Fortune 500 global footprint, pioneering research and development, expertise and reliability. This approach enables us to combine the best of two worlds: Be nimble, and leverage the scale and staying power of a global corporation. enables circularity for adidas

“adidas integrated’s connected product cloud into our Infinite Play initiative to scale our ability to buy-back products and give them a second life. The program has been the first of many use cases we look to enable with and Avery Dennison to achieve our connected product vision and our sustainability goals.” — David Quass, Global Director, Brand Sustainability, adidas

Power any product, in any industry with

Unlocking the power of connected products for global industries that span beyond apparel to beauty, pharma, logistics, food and more — can be adapted to serve any vertical and create a new competitive advantage. We have the widest suite of use cases in the market, covering the true end-to-end journey from raw materials to the consumer — and all the way back.

Enable consumers to interact with your products directly

Beauty and Personal Care
Food and Beverage
Healthcare and Pharma

How does work?

Our helpful demo videos will give you an overview of the different modules available on and how to manage the self-service capabilities and analytical widgets enabled by the platform.

Our partners

“ is a best in class example of how innovation-driven tech partnerships can accelerate the digital transformation of thought leading brands for a more sustainable and consumer-centric future. Customers will benefit from’s industry-leading capabilities and cutting edge scalability enabled by Microsoft Azure.” — Chris Dieringer, General Manager, Retail and Consumer Goods, Microsoft

Related news

Leveraging connected product platforms to power sustainability and circularity
This article by David Quass and Max Winograd highlights how effective connected product platforms are creating a granular view of the supply chain, providing item-level visibility and transparency, facilitating sustainability goals and enabling circularity. 
Avery Dennison Unveils Film for ‘New Era’ of Supply Chain Transparency
Sixty-five percent of business leaders identify sustainability as an “even bigger” priority post-COVID-19, according to global materials science company Avery Dennison — and that’s why the firm launched “A Portrait of a Supply Chain,” a short film that “envisions a new era of supply chain transparency.”
Powering sustainability and circularity with connected products
Brands are transforming the way consumers interact with their products by connecting physical items with the digital world, leveraging digital IDs. In this webinar, among other things, you will learn how adidas are utilizing digital IDs to further their circularity agenda through recommerce, and how connected product cloud is enabling wider sustainability and supply chain traceability use cases across different industries. 

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