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Americas and Global Interface

Jack Gibson
Global PR Manager
Avery Dennison Smartrac

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Avery Dennison launches on-metal tagging innovation for harsh environments

MENTOR, Ohio — January 12, 2024 — Avery Dennison has today announced the launch of the AD 2Metal Rock M781 tag, designed specially for harsh conditions typically found in the automotive and logistics industries. 

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Avery Dennison announces M800 portfolio to drive high speed inventory accuracy in retail apparel

MENTOR, Ohio — January 11, 2024 — Avery Dennison has shared a glimpse into its 2024 UHF RFID release plan with the debut of inlay product family, AD Burst. The new design family is optimized for apparel and retail use and features the Impinj M800 series IC, enabling global performance for high speed inventory accuracy. In addition, the company’s classic design, AD Miniweb, has been re-tuned and upgraded with the M830 IC from the Seattle-based manufacturer of RFID devices and software.

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Avery Dennison launches AD Maxdura® Flexible Laundry UHF Hard Tag designed for laundry management industry

MENTOR, Ohio — November 7, 2023 — Avery Dennison has today announced the launch of the AD Maxdura® Flexible Laundry UHF Hard Tag, designed specially for rough environmental conditions in the laundry management industry. 

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Avery Dennison launches plastic-free AD Pure™ RFID inlays and tags

MENTOR, Ohio — September 14, 2023 — Avery Dennison has today announced its new AD Pure™ range, a portfolio of inlays and tags which are entirely PET plastic-free.

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Avery Dennison launches new dual-frequency RFID inlay for industrial and healthcare applications

MENTOR, OH – June 28, 2022 — Avery Dennison Corporation (NYSE: AVY) has today launched another addition to its expanding dual-frequency (DF) range of RFID inlays, which provides combined NFC (HF) and RAIN RFID (UHF) functionality for cost-effective item-level tagging in a slimmed-down form factor.

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Avery Dennison launches AD Twist U7XM inlays – designed for challenging industrial environments

MENTOR, OH – May 25, 2022 - Avery Dennison Corporation (NYSE: AVY) has today announced the new AD Twist U7XM – inlays for challenging applications in the automotive, aerospace and other industrial sectors. It has been designed specifically for environments where metal is in situ to an inlay such as within pipes, tubes and cable harnesses and solves the existing challenge of attaching UHF inlays near to such surfaces.

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Avery Dennison launches new dual frequency RFID inlays for retail and medical applications

MENTOR, OH, May 4, 2022 - Avery Dennison Corporation (NYSE: AVY) today launched two additions to its expanding Dual-frequency (DF) range of RFID inlays, which offer combined NFC (HF) and RAIN RFID (UHF) functionality for item-level tagging in a small, cost-effective way. The new AD Medio Web DF EM4425 and AD Web DF EM4425 V12 inlays and tags are designed for brand protection, supply chain management, and customer engagement.

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When size matters - Avery Dennison launches compact NFC inlays for retail packaging

GLENDALE, CA – February 23, 2021 — Avery Dennison (NYSE: AVY) today announced the introduction of ultra-small form factor versions of two of its popular NFC products, AD Circus™ Mini NTAG213 and AD Microblock ICODE SLIX, anticipating demand for ever-smaller tagging options in retail packaging, pharmaceutical and beauty industries.

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Avery Dennison Smartrac launches ultra-small AD Minidose U9 RFID inlay for pharma applications

GLENDALE, CA  – February 10, 2022 — Avery Dennison Smartrac has launched the ultra-small AD Minidose U9 RFID inlay for pharma applications, unlocking critical RFID value for healthcare, pharmacies, and laboratory asset management. AD Minidose U9 is one of the smallest products on the market to receive ARC certification from Auburn University’s RFID Lab, and to be certified for use by the DoseID industry consortium. 

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Avery Dennison Smartrac launches Midas Flagtag® EM4425 DF - the first spacer-less on-metal tag with both UHF and NFC capabilities

GLENDALE, CA – 15 December, 2021 — Avery Dennison (NYSE: AVY) today launched its new AD Midas Flagtag® EM4425 DF tag for metal surfaces, combining UHF and NFC functionality for superior tracking performance coupled with enhanced consumer engagement capabilities.

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Avery Dennison Smartrac launches AD Maxdura® Tire Tag

GLENDALE, Calif. – September 8, 2021 — Avery Dennison Corporation (NYSE: AVY), today announces the launch of the AD Maxdura® Tire Tag, one of the most advanced embedded UHF RFID tags for the tire industry. AD Maxdura Tire Tag provides unprecedented information into the lifecycle of the tire, enabling a range of environmental and safety features. The tag is attached to the tires directly during vulcanization and becomes fully connected from day one. This means the tag enables track and trace through the logistic chain, and also makes it much easier to identify tires at warehouses and dealerships. Stock counts can be performed almost instantly, tire assembly and fitting errors can be reduced, and it becomes a powerful defense against counterfeiting. 

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Avery Dennison Smartrac introduces ultra-small Minidose U8 RAIN RFID inlays for pharma applications

GLENDALE, Calif. – April 6, 2021 — Avery Dennison (NYSE: AVY) today launched its ultra-small Minidose U8 RAIN RFID inlays for pharma applications, the first products on the market to receive ARC certification (Spec S) from Auburn University’s RFID Lab, and to be approved for use by DoseID. Minidose U8 inlays have been carefully designed to blend performance, cost-effectiveness and size to work on multiple items such as syringes, plastic and glass vials, as well as packaging designs used for all kinds of pharmaceuticals.

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Avery Dennison Smartrac launches new Circus™ Pro inlays with high-performing web authentication capabilities

GLENDALE, CA – March 4, 2021 — Avery Dennison Smartrac today extended its market-leading Circus™ Pro family of NFC products by launching new Circus Pro and Circus Pro Flex NFC inlays that feature the new high-performance Web Authentication em|linq (EM4332) chip. 

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Avery Dennison introduces AD-332u8 RAIN RFID inlay that excels in high density, close proximity conditions

GLENDALE, CA – September 29, 2020 —  Avery Dennison (NYSE: AVY) today announced that the AD-332u8 inlay has passed the ARC category H requirements for demanding retail environments. Having launched in 2019 prior to the category H specifications coming into force, this is the first inlay in the market with proven high volume deployments. AD-332u8 offers superior reliability in high density, close proximity conditions.

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Avery Dennison combines RAIN RFID and EAS in one new, retail-optimized inlay

GLENDALE, CA – September 23, 2020 — Avery Dennison (NYSE: AVY) today launched its dual-technology AD-362r6-P inlay that combines item-level tracking and digital ID capabilities of a high-performance RAIN RFID (UHF) tag suitable for a wide range of retail apparel products and applications with the secondary loss prevention functionality of an EAS tag.

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Smartrac introduces Circus™ Tamper Loop Pro, rounding off its “Pro” series for secure product authentication

GLENDALE, CA, USA, June 30, 2020 — Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its latest Circus™ Tamper Loop Pro NFC tags, designed to protect branded products such as pharmaceuticals and luxury goods from premium liquors to high-quality watches. The NFC solution combines tamper detection and highly secure product authentication, featuring advanced cryptographic capabilities.

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Smartrac introduces Maxdura® Thermologger for challenging cold-chain environments

GLENDALE, CA, USA, June 25, 2020 — Smartrac, an Avery Dennison company  (NYSE: AVY), today announced a new semi-active UHF RFID temperature-logging product, the Maxdura® Thermologger. Combining high accuracy and robustness in a hard tag, Maxdura® Thermologger
opens new possibilities for cold-chain applications in food, pharma and other segments.

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Smartrac introduces new extra-robust “Dura” delivery format for inlays and tags, with Dogbone® Dura first to market

Leinfelden-Echterdingen, Germany, March 30, 2020 — Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its new “Dura” delivery format for a multitude of its inlays and tags, with Dogbone® Dura being the first RAIN RFID (UHF) product available. The new product is designed for industrial, supply-chain or logistics applications, such as the tagging of reusable pallets and returnable transport items.

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Smartrac launches new Miniweb inlays powered by Impinj’s M700 ICs

Amsterdam, The Netherlands, December 5, 2019 — Smartrac Technology Group today announced the launch of its new Miniweb inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality inlays and tags that combine small size with maximum performance.

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Smartrac launches dual-function Glass Tag Thermosensor for industrial and animal ID applications

Amsterdam, The Netherlands, December 3, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Glass Tag Thermosensor product. The new, low-frequency RFID transponder offers temperature-sensing as well as identification capabilities for a broad variety of industrial items and animals.

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Smartrac launches Maxdura® Keg product line for tagging beer kegs and other returnable transport items, yielding superior bulk reading results

Amsterdam, The Netherlands, October 28, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Maxdura® Keg tag product line, available as RAIN RFID (UHF) and dual-frequency (UHF and NFC) tags, and for adhesive mounting or PU embedding.

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Smartrac launches Eagle Green tags, further accelerating market adoption of truly sustainable RFID products

Amsterdam, The Netherlands, October 1, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Eagle Green tags. As the latest products developed for Smartrac’s Green Tag Program, Eagle Green inlays and tags combine superior sustainability characteristics with compact size, excellent read range and high quality for retail-optimized applications.

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Smartrac launches Block On-Metal NFC tags with excellent performance on metallic objects

Amsterdam, The Netherlands, September 19, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Block On-Metal tags. These flexible, ferrite-based NFC inlays and tags are suitable for multiple industrial, retail and B2C applications where items with metallic surfaces need to be identified or interacted with.

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Avery Dennison launches On-Metal RFID solution to enable 100 percent tagging of inventory and reinforces its market-leading position with quality accreditation from ARC

PHOENIX, AZ, USA, April 2, 2019 — Avery Dennison (NYSE:AVY) today announced the launch of its latest range of On-Metal UHF RFID solutions, specifically designed for tagging products that traditional RFID technologies find challenging. The new tags have been optimized for performance when applied to objects containing metal, foil and liquids, reflecting retailers’ growing desire for RFID to play a larger role in enhancing and automating supply chains and retail, especially in the food and beauty segments.

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First battery-free Bluetooth® sticker sensor tag demonstrated at NRF

GLENDALE, CA, USA, January 14, 2019 — Amazon Web Services, Avery Dennison and Samsung join Wiliot’s original investor group for a $30 Million Series B Funding Round, anticipating a future where paper-thin, battery-free Bluetooth sensors connect people with packaging and products.

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