How RFID changes the sake supply chain - Dassai taps into intelligent labeling technology
Over the past few years the Japanese sake industry was facing market shrink with decline in consumption, and distribution through unregulated retail channels. The breweries were looking for new ways to differentiate and to communicate their brand stories and product values. Read how Dassai, the leading sake brand in Japan, established a way of improving customer experience and transforming its operations by utilizing digital technology.