Nicola Minali, product creator at DMT Cycling explains: “Tadej is pioneering a ‘first’ for cycling which we are looking forward to introducing across our range. Cyclists of all abilities want to take as little as possible out on a ride with them but they also want to ensure their own safety. Embedding NFC within shoes is the perfect solution and means that the cyclist never need worry they have left such important details at home.”
Connected clothing is gaining prominence more broadly. Avery Dennison TexTrace™ for instance means that RFID technology can be integrated into apparel garments and live for the life of the product. It means that users can verify if items are genuine and in the future we may even see smart washing machines rejecting items that are set on the wrong wash cycle.
Filippo Cerchio, director inlay sales EMEA at Avery Dennison concludes “This latest development with DMT cycling is just one of a number of exciting developments that is seeing the same technology used for contactless payments being used for new use cases NFC has been used in the pharmaceutical industry to authenticate medicine and provide visibility into ingredients and dosage guidance. The connection with ‘in case of emergency’ data, in this case specific to cyclists, creates a huge opportunity to improve the effectiveness of medical support when required.”