Press Releases

Access our latest announcements and press releases.

Media Contact

Americas and Global Interface

Jack Gibson
Global PR Manager
Avery Dennison Smartrac


Avery Dennison launches Digital Product Passport as a Service (DPPaaS)

MENTOR, OH — October 31, 2023 — Avery Dennison Corporation (NYSE: AVY) has today launched DPP as a Service (DPPaaS) to help brands fully prepare for forthcoming EU legislation on Digital Product Passports (DPPs). Burton Snowboards is the first customer to use the new Avery Dennison on-demand end-to-end service that is a solution comprising consultancy, hardware, software, digital ID technology, physical labels, and support services – providing brands with a holistic approach as they prepare for DPP. 

Bastille Parfums strengthens traceability with Avery Dennison digital solutions

MENTOR, OH – September 19, 2023 — Bastille Parfums, a young French company specializing in sustainable and natural fragrances, has launched its latest transparency initiative which combines the use of RFID (radio frequency identification) sensor technology for greater supply chain visibility and QR code technology to share valuable information directly with consumers. 

Sumitomo Rubber Industries Motorsport Department selects Avery Dennison Maxdura® Tire Tag for endurance racing

MENTOR, OH – September 07, 2023 — Avery Dennison (NYSE: AVY) is pleased to announce that Sumitomo Rubber Industries Motorsport Department, a leading manufacturer of tires, has selected the AD Maxdura® Tire Tag to be used for endurance racing teams using its Falken tires. 

Transforming textile recycling: Avery Dennison and TEXAID unveil innovative collaboration

MENTOR, OH – June 28, 2023 — Avery Dennison Corporation (NYSE:AVY), a global leader in materials science and digital identification solutions, today announced it has joined forces with TEXAID, a renowned European company specializing in the collection, sorting, repair, reselling and recycling of used textiles. The partnership aims to address the challenges of textile waste management ahead of incoming regulatory changes in the EU.

Avery Dennison joins the Global Battery Alliance

MENTOR, OH – April 13, 2023 – Avery Dennison Corporation (NYSE: AVY) is pleased to announce it has joined the Global Battery Alliance (GBA) – a partnership of 120 organizations and Governments dedicated to promoting environmental sustainability within battery production.

Avery Dennison’s adds new ChatGPT and AI features to help manage billions of items

MENTOR, OH – March 28, 2023 – Avery Dennison Corporation (NYSE:AVY) has today announced the latest updates to its connected product cloud which is helping brands transform their supply chains. The latest updates also help prepare brands for the upcoming EU Digital Product Passport legislation.

Avery Dennison strengthens its circularity ambitions with investment in Circ

MENTOR, OH – March 2, 2023 – Avery Dennison (NYSE: AVY) invests in Circ, a U.S.-based chemical recycler focused on harvesting new yarns from mixed textile waste. This partnership represents Avery Dennison's collaborative approach to providing solutions - not just products - to the global apparel market. Using our intelligent labeling technologies, we can work with Circ and other supply chain partners to enable the take-back and sorting of waste at scale.

Avery Dennison announces $100 million investment in Querétaro, Mexico RFID plant

QUERETARO – January 18, 2023 – Avery Dennison (NYSE: AVY) today announced a significant investment to expand production capacity in the Americas region with a new manufacturing site in Querétaro, Mexico. The investment supports the world's largest RFID provider's ambition of giving every item a unique digital identity. The technology developed at the new facility will create more connected and transparent supply chains that improve efficiency across multiple industries. Avery Dennison expects to invest over $100 million, generating more than 600 technology jobs.

Avery Dennison partners with STMicroelectronics to expand NFC and HF inlay options

MENTOR, OH – December 1, 2022 – Avery Dennison (NYSE: AVY) today added three new designs of popular NFC inlays to its range of products for the electronics, apparel, beauty and healthcare markets featuring the new ST25TN chip from STMicroelectronics.

L’Oreal pop-up shop: payfree and Avery Dennison advance self-checkout technology

DÜSSELDORF - November 21, 2022 - payfree provides world cosmetic leader L'Oreal with its seamless checkout solution in their pop-up store on Königsallee in Düsseldorf. There, the company invites customers to test and shop a variety of fragrances and a range of make-up products. Instead of queuing at checkout, customers purchase their selected products conveniently by passing them through a scanning unit, which automatically registers products via Radio Frequency Identification (RFID) tags. With payfree’s partner Avery Dennison, world market leader in RFID labels, payfree showcases the first grab-and-go checkout in the beauty sector.

Supply chain crisis made worse as 8% of stock ends up as waste

OEGSTGEEST, THE NETHERLANDS – November 10, 2022 — Avery Dennison Corporation (NYSE: AVY) – Overproduction and waste are exacerbating the supply chain crisis and hitting businesses to the tune of 3.6% of their annual profits as nearly 8% of stock perishes or is discarded. This significant loss includes 4.3% of stock that spoils in the supply chain before it even reaches the shelf with a further 3.4% discarded due to overproduction. This loss amounts to $163 billion worth of inventory.

Bridgestone Japan selects Avery Dennison Maxdura® Tire Tag for GT racing

MENTOR, OH – October 27, 2022 — Avery Dennison Corporation (NYSE: AVY) is pleased to announce that Bridgestone Japan has selected the AD Maxdura® Tire Tag to be used for Grand Touring (GT) racing car teams using its tires. Teams will benefit from a range of unprecedented new data to help them prepare and improve race performance. Since a unique identifier can be assigned to each tire, information can be read automatically and used by the teams and the organizers to identify precisely which tires are in use. This automation enables teams to optimize real time inventory, logistics and make the race more interesting for spectators. Providing a unique ID for each tire will also improve reuse and recycling processes after the race to make events more sustainable.

Avery Dennison Opens a New Innovation Center in South Korea

Anyang, South Korea – October 26, 2022 — Avery Dennison, a leader in materials science and digital identification solutions announced today that it has opened I.Lab, an innovation center that demonstrates various types of RFID inlays and digital ID solutions in South Korea. The I.Lab is a showroom where customers can visit and experience RFID technology. This is the 6th global innovation center opened by Avery Dennison after the US, the Netherlands, India, Brazil and China.

Avery Dennison’s joins CIRPASS to lay the ground for the deployment of European Digital Product Passports

Oegstgeest, NL – October 20, 2022 — Avery Dennison’s connected product cloud joins the CIRPASS consortium, bringing together a core network of leading organisations in building the European vision for a unified Digital Product Passport (DPP) approach across multiple value chains. Funded by the European Commission under the Digital Europe Programme, CIRPASS aims to prepare the ground for the gradual piloting and deployment of the DPPs from 2023 onwards, with an initial focus on the electronics, batteries and textile sectors.

Avery Dennison partners with SAP, aims to deliver reduction in waste for retailers

MENTOR, OH – October 5, 2022 — Avery Dennison Corporation (NYSE: AVY) is pleased to announce that it has partnered with SAP, signing an original equipment manufacturer (OEM) agreement. Through this agreement, Avery Dennison will integrate SAP Analytics Cloud, an SAP Business Technology Platform product, into its connected product cloud to help retailers address the huge issue of waste.

Avery Dennison and Wiliot announce strategic partnership to build and scale the future of the Internet of Things

MENTOR, OH / SAN DIEGO, CA, May 17, 2022  – Avery Dennison Corporation (NYSE:AVY), the world’s largest provider of RFID and digital ID solutions, and Wiliot, the Internet of Things pioneer, today announced a strategic partnership dedicated to scaling the IoT to the next level,  creating a new era of IoT that benefits people and the planet.

Avery Dennison’s connected product cloud to utilize the Hedera network to account for carbon emissions of billions of unique items

MENTOR, OH / DALLAS, TX. – May 12, 2022 - Avery Dennison Corporation (NYSE: AVY) today announced that it is partnering with the HBAR Foundation on sustainability initiatives. Part of the collaboration is the adoption of Hedera's distributed ledger technology (DLT) into the connected product cloud. customers now can access one of the most cost effective and energy efficient DLT/blockchain platforms and use that functionality to drive their decarbonization goals. 

To meet growing demand, Avery Dennison starts operations of a new RFID factory in Brazil

SÃO PAULO, April 6, 2022, Avery Dennison Corporation (NYSE:AVY) started operations of its new intelligent labels factory in Brazil. The new plant aims to meet the growing demand from various industry sectors within the national market and other regions in South America, as driven by new “contactless” consumer experience and omnichannel models. launches groundbreaking sustainability features to minimize carbon footprint and eliminate waste

MENTOR, OH – March 23, 2022, Avery Dennison Corporation (NYSE:AVY) is pleased to announce new features to its connected product cloud, which will help transform how brands meet net-zero targets and reduce waste across the supply chain.

Avery Dennison acquires TexTrace, an innovator in integrated RFID products

GLENDALE, CA / FRICK, CH – February 1, 2022, Avery Dennison Corporation (NYSE:AVY) today announced that it has acquired TexTrace AG, (“TexTrace”), a technology developer that specializes in custom-made woven and knitted RFID products which can be sewn onto or inserted into garments. TexTrace was formerly a subsidiary of Jakob Müller Holding, a leading Swiss OEM for the textile industry, and is located in Frick, Switzerland. The acquisition includes ownership of TexTrace’s portfolio of intellectual property, and its employees that will continue to be based in Frick, Switzerland, enabling Avery Dennison to continue to innovate and drive adoption within the apparel sector and unlock opportunities in non-apparel segments. 

KOOKAÏ turns to Avery Dennison to boost supply chain visibility and omnichannel strategy

GLENDALE, Calif. – December 6, 2021, Global fashion retailer KOOKAÏ has cut inventory counts from a few days to 30 minutes as a result of implementing radio frequency identification (RFID), from Avery Dennison at its manufacturing facilities in Fiji and Sri Lanka. The project is at the heart of the KOOKAÏ omnichannel strategy: ultimately, all clothing and stores will be equipped with RFID enabling it to precisely track all items within its supply chain, speed up check out times, enable online orders to be fulfilled from local stores and provide consumers with extra information about the products they enjoy via new interactive experiences. 

Higg launches traceability partner program for supply chain sustainability

San Francisco, CA – September 23, 2021 - Higg, a technology platform that enables consumer goods companies to measure, manage, and share the social and environmental impacts of their full value chain, today announced a new program enabling comprehensive traceability across the global supply chain. The Higg traceability program, a collaboration beginning with technology partners by Avery Dennison, FibreTrace, and TrusTrace, aims to fast-track global brands’ efforts to track the hidden impacts within their manufacturing processes, ensure fiber integrity, and to understand, communicate, and accelerate product sustainability. 

Avery Dennison only pre-qualified intelligent labels provider to receive How2Recycle® label for RFID paper hang tags

GLENDALE, Calif. – September 23, 2021, Avery Dennison Corporation (NYSE: AVY) today announced it has become the first and only pre-qualified intelligent labels provider to receive the How2Recycle® label for RFID paper hang tags. The label has been assigned based on a number of factors that How2Recycle considers: applicable law, collection (access to recycling), sortation (MRF package flow), reprocessing (technical recyclability), end markets. This development follows many years of research and development within Avery Dennison Smartrac to develop a unique combination of materials, adhesives, and inlay construction to enable RFID labels to be recycled alongside any other residential recycling stream, meaning they can be transformed with any other paper-based materials.

New foresight report calls on business to go beyond sustainability towards regenerative retail

GLENDALE, Calif. – September 16, 2021  Ahead of COP26, Avery Dennison has teamed up with forecasting consultancy The Future Laboratory, to release a new report: Regenerative Retail Economy. The report is released at a time when the United Nations Framework Convention on Climate Change has challenged retailers to ensure that 20% of the retail industry by revenue is committed to net zero by 2023, and that the entire sector reaches net zero by 2050 at the latest. This report combines expert interviews with consumer insight and identifies the emerging trends and attitudes that will drive transformation in the decade ahead. 

One of the world's leading family-owned fine wine companies brings-to-life the JCB Collection through the power of NFC Technology

GLENDALE, Calif. – May 12, 2021 — Avery Dennison and supply chain transparency provider SUKU announced a new collaboration with the Boisset Collection, one of the world’s leading family-owned fine wine companies. By leveraging Avery Dennison's and SUKU's NFC (Near-Field Communication)-enabled tagging solution within the wine label itself, wine connoisseurs can simply tap their smartphone on the label to find out more about the wine, including exclusive content, stories, videos, origin, tasting notes, and a personalised message from creator Jean-Charles Boisset (JCB).

Report: Avery Dennison partners with The Future Laboratory to provide global action plan for a zero-waste future

GLENDALE, Calif. – March 30, 2021 - Avery Dennison Corporation (NYSE: AVY) has teamed up with the Future Laboratory, a world-renowned futures consultancy, to compile the Zero Waste Futures report. Across the globe, two billion tonnes of waste are generated annually, according to The World Bank. This report provides brands and retailers with a strategic framework for action. 

Traceability solution from SUKU, Avery Dennison, and EM Microelectronic enables healthcare and pharmaceutical brands to better manage supply chains and customer experience

GLENDALE, Calif. – March 24, 2021 - SUKU, a blockchain-based supply chain traceability solution, global materials science company Avery Dennison Corporation (NYSE: AVY), and EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group (VTX: UHR), today announced the release of a shared, end-to-end supply chain transparency solution for everyday healthcare and pharmaceutical products. 

Avery Dennison launches, a digital venture ushering in a new era for supply chains

GLENDALE, Calif. – March 17, 2021 - Avery Dennison Corporation (NYSE: AVY), today announced the launch of™, a new digital venture from the global Fortune 500 company that bridges physical and digital worlds. is a connected product cloud: an end-to-end platform capable of creating, assigning and managing unique digital identities for every physical item in the world. 

Tapwow and Avery Dennison introduce the “Getting Started with NFC Tag Kit” based on NXP chip technology

GREENWOOD VILLAGE, CO  – February 2, 2021 — Tapwow announced the release of the “Getting Started with NFC Tag Kit” in conjunction with Avery Dennison.  The kit features a variety of the most popular NFC tags from Avery Dennison Smartrac featuring NXP® NFC ICs combined with the DIRX2 tag management software platform from Tapwow that allows customers to get started with NFC projects quickly and easily.

A new generation all-in-one back rooms data management and printing system makes its China debut

SHANGHAI, CHINA – January 20, 2021 — Avery Dennison, the world's largest UHF RFID partner, today unveiled its Avery Dennison Intelligent Labels Food Lab, with its Freshmarx® Central all-in-one back-of-house data management and printing system making its China debut, to drive the digital transformation across the food industry in the post-pandemic era.

AIM congratulates 2020 Case Study winners

PITTSBURGH, PENNSYLVANIA – December 17, 2020 – AIM, the leading industry association and global authority for nearly 50 years in innovation, standards, and solutions in barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN, announced the winners of its 2020 Case Study Competition. Avery Dennison takes the gold for the RFID category for their highlight on utilizing RFID to keep consumers safe by using Avery Dennison WaveSafe™ tags to reduce the spark hazards from RFID-labeled microwavable meals.

Avery Dennison partnered with Schreiner MediPharm and PragmatIC Semiconductor to leverage NFC technology

GLENDALE, CA – December 15, 2020 — Together with Schreiner MediPharm and PragmatIC Semiconductor, Avery Dennison is leveraging NFC technology to extend smart packaging to the unit-level for everyday pharma in order to significantly improve patient safety and experiences. 

Avery Dennison advances significant sustainability actions in 2020

GLENDALE, CA – December 09, 2020, Avery Dennison Corporation (NYSE:AVY) today announced a series of recent actions that further acknowledge its accelerated sustainability efforts, ending the year with continued progress against its 2025 sustainability goals and re-committing to its role as a sustainability leader within the global value chain. 

American Nuts embraces cutting-edge RFID ERC solution to control inventory, operations and profitability

GLENDALE, CA – December 02, 2020 — Americans love nuts, and American Nuts, LLC, one of the largest nut processors in North America, loves high-quality products as much as positive business results. A newly released RFID enabled ERC (Enterprise Resource Control) System from Senitron and Avery Dennison contributes substantially to both. 

Avery Dennison launched “A Portrait of a Supply Chain” – envisioning a new era of supply chain transparency

GLENDALE, CA – December 01, 2020 — At a time of unprecedented challenges for global businesses and rising customer demand for detailed product information, Avery Dennison (NYSE:AVY), today launches a new initiative to bring together technology and business leaders to establish transparency within the supply chain. The film “A Portrait of a Supply Chain” highlights the importance of creating digital supply chains, enabling greater transparency for raw materials, products and the people along the journey. 

Transparency is no longer a ‘nice to have’ – it’s paramount to business success

GLENDALE, CA, September 16, 2020 — Avery Dennison, the global leader in materials science and manufacturing, today releases a trend report on “The New Transparency”. The outcomes underline the importance of transparency as a powerful tool capable of giving businesses unprecedented control over their supply chains and their environmental footprint, while offering consumers increased visibility, safety and education.

Avery Dennison applauds FDA’s new era of smarter food safety blueprint

MIAMISBURG, Ohio, July 28, 2020 — Avery Dennison applauds the U.S. Food & Drug Administration’s (FDA) New Era of Smarter Food Safety, released earlier this month. Avery Dennison was one of the few technology companies present at the FDA’s public meeting on a New Era of Smarter Food Safety, which was held last fall to discuss the agency’s approach to the modernization of food safety, including the development of the Blueprint framework.

Avery Dennison launches Market Insights Report on the future of digitized supply chains

GLENDALE, CA, USA, July 28, 2020 — Avery Dennison has published a Market Insights Report that highlights the effects of the IoT-driven digital transformation on the supply chains of a broad range of industries. The report was collated using a combination of primary and secondary research methodologies and yields several remarkable findings, particularly against the background of the COVID-19 pandemic.

Avery Dennison and NordicID join forces with Neste to enable a 24/7 frictionless, self-service shopping experience

GLENDALE, CA, USA, June 11, 2020 — Avery Dennison (NYSE: AVY) announced that it is the exclusive UHF RFID partner for Neste’s newly opened Easy Deli store in Helsinki, Finland. In addition, Avery Dennison has supported its long-time partner Nordic ID in developing the advanced self-checkout system. The unmanned store uses RFID technology to automatically scan all purchases made by the customer at once, contributing to a frictionless shopping experience and removing the need for cash desks or store staff to be permanently available.

Smartrac and SUKU leverage NFC and blockchain to guarantee authenticity of COVID-19 test kits and PPE

GLENDALE, CA, USA, May 12, 2020, — Smartrac, an Avery Dennison company (NYSE:AVY), and blockchain startup SUKU, today announced a digital verification solution to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform enables instant verification of authenticity and provides end-to-end supply-chain transparency.

Avery Dennison completes acquisition of Smartrac's transponder (RFID Inlay) business

GLENDALE, CA, USA, March 2, 2020 — Avery Dennison Corporation (NYSE:AVY) today announced it had completed the acquisition of Smartrac’s transponder business, for the purchase price of €225 million, subject to customary adjustments.

Avery Dennison believes in the connected future – and invests in new factory in Brazil

SAO PAULO, Brazil, January 2020 — Avery Dennison (NYSE: AVY) is gearing up for the future growth of RFID (Radio Frequency Identification) technology, which improves the efficiency of processes and the relationship between brands and consumers. Just months after signing a deal to acquire Smartrac's transponder division, today the company announced the location of its next RFID manufacturing facility, its first in Brazil and fifth in the world. The new factory will be located in Vinhedo (SP), opening in 2021.

Kit Check™ and Avery Dennison partner to improve patient safety by integrating RFID into cGMP packaging lines

Washington DC, March 18, 2019 — Kit Check, the leader in automated medication management solutions for hospitals, and Avery Dennison, a global leader in intelligent label solutions and the world’s largest UHF RFID partner, are partnering to work directly with drug manufacturers worldwide to apply RFID tags to medication packaging. Tagging pharmaceutical products in this way helps improve patient safety by enabling more accurate tracking and authentication of medication through the entire supply chain, with the goal of reducing error rates to nearly zero. It also eliminates the need for cost and labor-intensive in-house medication tagging at hundreds of hospitals.

Avery Dennison to acquire Smartrac’s RFID inlay business

GLENDALE, CA, USA — November 20, 2019, Avery Dennison Corporation (NYSE:AVY) today announced a definitive agreement to acquire Smartrac’s transponder (RFID Inlay) division, for the purchase price of €225 million, subject to certain closing and post-closing adjustments. The division is a leader in the development and manufacture of RFID products, with an estimated 2019 global revenue of approximately €125 million (circa $140 million), and some 900 employees.

Smartrac and Compass jointly provide a revolutionary customer experience, supporting McKinsey’s Modern Retail Collective store

Amsterdam, The Netherlands / Annapolis, MD, USA, October 2, 2019 — Smartrac Technology Group, a global RFID and IoT market leader, and Compass Marketing, a leading solutions provider for the CPG industry, are jointly supporting the Modern Retail Collective, a store developed by McKinsey and Company together with Mall of America.

Avery Dennison collaborates with Explorium to build smart new retail and promote the transformation of business models

SHANGHAI, China, September 10, 2019 — Avery Dennison and Fung Group Explorium hosted a Cooperation Ceremony at Li and Fung Plaza in Shanghai, where the two companies signed an agreement on the development of an innovative ecosystem of new retail and smart supply chains.

Smartrac’s market-leading suite of NFC products achieves certifications from NFC Forum and DEKRA

Amsterdam, The Netherlands, June 27, 2019 — Smartrac Technology Group today announced that it has earned NFC Forum and DEKRA Lab certifications for a suite of popular Circus™ NFC inlays based on various NXP NTAG ICs. The RFID and IoT pacesetter sees this as another confirmation of its claim to be the NFC leader, as well as a quality and performance assurance for its growing NFC customer base worldwide.

Smartrac partners with Honk to launch the “Future of Parking”

Amsterdam, The Netherlands / Toronto, Canada, June 11, 2019 — Smartrac, a global leader in RFID technology and solutions, is partnering with HonkMobile, a technology company that is reshaping the future of parking by enabling the fastest and most convenient customer experience with the world’s first virtual parking meter, HonkTAP. Smartrac is supplying Honk with its customized Block On-Metal NFC tags, providing best-in-class products and tapping functionality.

PragmatIC strengthens financial and commercial position with significant strategic investment from Avery Dennison and other partners

GLENDALE, CA, USA, October 13, 2016 —  PragmatIC, a world leader in flexible electronics, has secured £18 million of funding including a strategic investment from Avery Dennison, a Fortune 500 company with leading global positions in labelling and packaging materials as well as radio frequency identification (RFID). Avery Dennison joins existing shareholders Cambridge Innovation Capital (CIC) and ARM, who also participated in the round.