Press releases

Press releases

Access our latest announcements and press releases.

Media Contacts

Americas and Global Interface

Christian Achenbach
Communications Manager
Avery Dennison Smartrac


Higg launches traceability partner program for supply chain sustainability

San Francisco, CA – September 23, 2021 - Higg, a technology platform that enables consumer goods companies to measure, manage, and share the social and environmental impacts of their full value chain, today announced a new program enabling comprehensive traceability across the global supply chain. The Higg traceability program, a collaboration beginning with technology partners by Avery Dennison, FibreTrace, and TrusTrace, aims to fast-track global brands’ efforts to track the hidden impacts within their manufacturing processes, ensure fiber integrity, and to understand, communicate, and accelerate product sustainability. 

Avery Dennison only pre-qualified intelligent labels provider to receive How2Recycle® label for RFID paper hang tags

GLENDALE, Calif. – September 23, 2021, Avery Dennison Corporation (NYSE: AVY) today announced it has become the first and only pre-qualified intelligent labels provider to receive the How2Recycle® label for RFID paper hang tags. The label has been assigned based on a number of factors that How2Recycle considers: applicable law, collection (access to recycling), sortation (MRF package flow), reprocessing (technical recyclability), end markets. This development follows many years of research and development within Avery Dennison Smartrac to develop a unique combination of materials, adhesives, and inlay construction to enable RFID labels to be recycled alongside any other residential recycling stream, meaning they can be transformed with any other paper-based materials.

New foresight report calls on business to go beyond sustainability towards regenerative retail

GLENDALE, Calif. – September 16, 2021  Ahead of COP26, Avery Dennison has teamed up with forecasting consultancy The Future Laboratory, to release a new report: Regenerative Retail Economy. The report is released at a time when the United Nations Framework Convention on Climate Change has challenged retailers to ensure that 20% of the retail industry by revenue is committed to net zero by 2023, and that the entire sector reaches net zero by 2050 at the latest. This report combines expert interviews with consumer insight and identifies the emerging trends and attitudes that will drive transformation in the decade ahead. 

Avery Dennison Smartrac launches AD Maxdura® Tire Tag

GLENDALE, Calif. – September 8, 2021 — Avery Dennison Corporation (NYSE: AVY), today announces the launch of the AD Maxdura® Tire Tag, one of the most advanced embedded UHF RFID tags for the tire industry. AD Maxdura Tire Tag provides unprecedented information into the lifecycle of the tire, enabling a range of environmental and safety features. The tag is attached to the tires directly during vulcanization and becomes fully connected from day one. This means the tag enables track and trace through the logistic chain, and also makes it much easier to identify tires at warehouses and dealerships. Stock counts can be performed almost instantly, tire assembly and fitting errors can be reduced, and it becomes a powerful defense against counterfeiting. 

One of the world's leading family-owned fine wine companies brings-to-life the JCB Collection through the power of NFC Technology

GLENDALE, Calif. – May 12, 2021 — Avery Dennison and supply chain transparency provider SUKU announced a new collaboration with the Boisset Collection, one of the world’s leading family-owned fine wine companies. By leveraging Avery Dennison's and SUKU's NFC (Near-Field Communication)-enabled tagging solution within the wine label itself, wine connoisseurs can simply tap their smartphone on the label to find out more about the wine, including exclusive content, stories, videos, origin, tasting notes, and a personalised message from creator Jean-Charles Boisset (JCB).

Avery Dennison Smartrac introduces ultra-small Minidose U8 RAIN RFID inlays for pharma applications

GLENDALE, Calif. – April 6, 2021 — Avery Dennison (NYSE: AVY) today launched its ultra-small Minidose U8 RAIN RFID inlays for pharma applications, the first products on the market to receive ARC certification (Spec S) from Auburn University’s RFID Lab, and to be approved for use by DoseID. Minidose U8 inlays have been carefully designed to blend performance, cost-effectiveness and size to work on multiple items such as syringes, plastic and glass vials, as well as packaging designs used for all kinds of pharmaceuticals.

Report: Avery Dennison partners with The Future Laboratory to provide global action plan for a zero-waste future

GLENDALE, Calif. – March 30, 2021 - Avery Dennison Corporation (NYSE: AVY) has teamed up with the Future Laboratory, a world-renowned futures consultancy, to compile the Zero Waste Futures report. Across the globe, two billion tonnes of waste are generated annually, according to The World Bank. This report provides brands and retailers with a strategic framework for action. 

Traceability solution from SUKU, Avery Dennison, and EM Microelectronic enables healthcare and pharmaceutical brands to better manage supply chains and customer experience

GLENDALE, Calif. – March 24, 2021 - SUKU, a blockchain-based supply chain traceability solution, global materials science company Avery Dennison Corporation (NYSE: AVY), and EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group (VTX: UHR), today announced the release of a shared, end-to-end supply chain transparency solution for everyday healthcare and pharmaceutical products. 

Avery Dennison launches, a digital venture ushering in a new era for supply chains

GLENDALE, Calif. – March 17, 2021 - Avery Dennison Corporation (NYSE: AVY), today announced the launch of™, a new digital venture from the global Fortune 500 company that bridges physical and digital worlds. is a connected product cloud: an end-to-end platform capable of creating, assigning and managing unique digital identities for every physical item in the world. 

Avery Dennison Smartrac launches new Circus™ Pro inlays with high-performing web authentication capabilities

GLENDALE, CA – March 4, 2021 — Avery Dennison Smartrac today extended its market-leading Circus™ Pro family of NFC products by launching new Circus Pro and Circus Pro Flex NFC inlays that feature the new high-performance Web Authentication em|linq (EM4332) chip. 

Tapwow and Avery Dennison introduce the “Getting Started with NFC Tag Kit” based on NXP chip technology

GREENWOOD VILLAGE, CO  – February 2, 2021 — Tapwow announced the release of the “Getting Started with NFC Tag Kit” in conjunction with Avery Dennison.  The kit features a variety of the most popular NFC tags from Avery Dennison Smartrac featuring NXP® NFC ICs combined with the DIRX2 tag management software platform from Tapwow that allows customers to get started with NFC projects quickly and easily.

A new generation all-in-one back rooms data management and printing system makes its China debut

SHANGHAI, CHINA – January 20, 2021 — Avery Dennison, the world's largest UHF RFID partner, today unveiled its Avery Dennison Intelligent Labels Food Lab, with its Freshmarx® Central all-in-one back-of-house data management and printing system making its China debut, to drive the digital transformation across the food industry in the post-pandemic era.

AIM congratulates 2020 Case Study winners

PITTSBURGH, PENNSYLVANIA – December 17, 2020 – AIM, the leading industry association and global authority for nearly 50 years in innovation, standards, and solutions in barcode, biometrics, IoT, NFC, RFID, RTLS, and RAIN, announced the winners of its 2020 Case Study Competition. Avery Dennison takes the gold for the RFID category for their highlight on utilizing RFID to keep consumers safe by using Avery Dennison WaveSafe™ tags to reduce the spark hazards from RFID-labeled microwavable meals.

Avery Dennison partnered with Schreiner MediPharm and PragmatIC Semiconductor to leverage NFC technology

GLENDALE, CA – December 15, 2020 — Together with Schreiner MediPharm and PragmatIC Semiconductor, Avery Dennison is leveraging NFC technology to extend smart packaging to the unit-level for everyday pharma in order to significantly improve patient safety and experiences. 

Avery Dennison advances significant sustainability actions in 2020

GLENDALE, CA – December 09, 2020, Avery Dennison Corporation (NYSE:AVY) today announced a series of recent actions that further acknowledge its accelerated sustainability efforts, ending the year with continued progress against its 2025 sustainability goals and re-committing to its role as a sustainability leader within the global value chain. 

American Nuts embraces cutting-edge RFID ERC solution to control inventory, operations and profitability

GLENDALE, CA – December 02, 2020 — Americans love nuts, and American Nuts, LLC, one of the largest nut processors in North America, loves high-quality products as much as positive business results. A newly released RFID enabled ERC (Enterprise Resource Control) System from Senitron and Avery Dennison contributes substantially to both. 

Avery Dennison launched “A Portrait of a Supply Chain” – envisioning a new era of supply chain transparency

GLENDALE, CA – December 01, 2020 — At a time of unprecedented challenges for global businesses and rising customer demand for detailed product information, Avery Dennison (NYSE:AVY), today launches a new initiative to bring together technology and business leaders to establish transparency within the supply chain. The film “A Portrait of a Supply Chain” highlights the importance of creating digital supply chains, enabling greater transparency for raw materials, products and the people along the journey. 

Avery Dennison introduces AD-332u8 RAIN RFID inlay that excels in high density, close proximity conditions

GLENDALE, CA – September 29, 2020 —  Avery Dennison (NYSE: AVY) today announced that the AD-332u8 inlay has passed the ARC category H requirements for demanding retail environments. Having launched in 2019 prior to the category H specifications coming into force, this is the first inlay in the market with proven high volume deployments. AD-332u8 offers superior reliability in high density, close proximity conditions.

Avery Dennison combines RAIN RFID and EAS in one new, retail-optimized inlay

GLENDALE, CA – September 23, 2020 — Avery Dennison (NYSE: AVY) today launched its dual-technology AD-362r6-P inlay that combines item-level tracking and digital ID capabilities of a high-performance RAIN RFID (UHF) tag suitable for a wide range of retail apparel products and applications with the secondary loss prevention functionality of an EAS tag.

Transparency is no longer a ‘nice to have’ – it’s paramount to business success

GLENDALE, CA, September 16, 2020 — Avery Dennison, the global leader in materials science and manufacturing, today releases a trend report on “The New Transparency”. The outcomes underline the importance of transparency as a powerful tool capable of giving businesses unprecedented control over their supply chains and their environmental footprint, while offering consumers increased visibility, safety and education.

Avery Dennison applauds FDA’s new era of smarter food safety blueprint

MIAMISBURG, Ohio, July 28, 2020 — Avery Dennison applauds the U.S. Food & Drug Administration’s (FDA) New Era of Smarter Food Safety, released earlier this month. Avery Dennison was one of the few technology companies present at the FDA’s public meeting on a New Era of Smarter Food Safety, which was held last fall to discuss the agency’s approach to the modernization of food safety, including the development of the Blueprint framework.

Avery Dennison launches Market Insights Report on the future of digitized supply chains

GLENDALE, CA, USA, July 28, 2020 — Avery Dennison has published a Market Insights Report that highlights the effects of the IoT-driven digital transformation on the supply chains of a broad range of industries. The report was collated using a combination of primary and secondary research methodologies and yields several remarkable findings, particularly against the background of the COVID-19 pandemic.

Smartrac introduces Circus™ Tamper Loop Pro, rounding off its “Pro” series for secure product authentication

GLENDALE, CA, USA, June 30, 2020 — Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its latest Circus™ Tamper Loop Pro NFC tags, designed to protect branded products such as pharmaceuticals and luxury goods from premium liquors to high-quality watches. The NFC solution combines tamper detection and highly secure product authentication, featuring advanced cryptographic capabilities.

Smartrac introduces Maxdura® Thermologger for challenging cold-chain environments

GLENDALE, CA, USA, June 25, 2020 — Smartrac, an Avery Dennison company  (NYSE: AVY), today announced a new semi-active UHF RFID temperature-logging product, the Maxdura® Thermologger. Combining high accuracy and robustness in a hard tag, Maxdura® Thermologger
opens new possibilities for cold-chain applications in food, pharma and other segments.

Avery Dennison and NordicID join forces with Neste to enable a 24/7 frictionless, self-service shopping experience

GLENDALE, CA, USA, June 11, 2020 — Avery Dennison (NYSE: AVY) announced that it is the exclusive UHF RFID partner for Neste’s newly opened Easy Deli store in Helsinki, Finland. In addition, Avery Dennison has supported its long-time partner Nordic ID in developing the advanced self-checkout system. The unmanned store uses RFID technology to automatically scan all purchases made by the customer at once, contributing to a frictionless shopping experience and removing the need for cash desks or store staff to be permanently available.

Smartrac and SUKU leverage NFC and blockchain to guarantee authenticity of COVID-19 test kits and PPE

GLENDALE, CA, USA, May 12, 2020, — Smartrac, an Avery Dennison company (NYSE:AVY), and blockchain startup SUKU, today announced a digital verification solution to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform enables instant verification of authenticity and provides end-to-end supply-chain transparency.

Smartrac introduces new extra-robust “Dura” delivery format for inlays and tags, with Dogbone® Dura first to market

Leinfelden-Echterdingen, Germany, March 30, 2020 — Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its new “Dura” delivery format for a multitude of its inlays and tags, with Dogbone® Dura being the first RAIN RFID (UHF) product available. The new product is designed for industrial, supply-chain or logistics applications, such as the tagging of reusable pallets and returnable transport items.

Avery Dennison completes acquisition of Smartrac's transponder (RFID Inlay) business

GLENDALE, CA, USA, March 2, 2020 — Avery Dennison Corporation (NYSE:AVY) today announced it had completed the acquisition of Smartrac’s transponder business, for the purchase price of €225 million, subject to customary adjustments.

Avery Dennison believes in the connected future – and invests in new factory in Brazil

SAO PAULO, Brazil, January 2020 — Avery Dennison (NYSE: AVY) is gearing up for the future growth of RFID (Radio Frequency Identification) technology, which improves the efficiency of processes and the relationship between brands and consumers. Just months after signing a deal to acquire Smartrac's transponder division, today the company announced the location of its next RFID manufacturing facility, its first in Brazil and fifth in the world. The new factory will be located in Vinhedo (SP), opening in 2021.

Kit Check™ and Avery Dennison partner to improve patient safety by integrating RFID into cGMP packaging lines

Washington DC, March 18, 2019 — Kit Check, the leader in automated medication management solutions for hospitals, and Avery Dennison, a global leader in intelligent label solutions and the world’s largest UHF RFID partner, are partnering to work directly with drug manufacturers worldwide to apply RFID tags to medication packaging. Tagging pharmaceutical products in this way helps improve patient safety by enabling more accurate tracking and authentication of medication through the entire supply chain, with the goal of reducing error rates to nearly zero. It also eliminates the need for cost and labor-intensive in-house medication tagging at hundreds of hospitals.

Smartrac launches new Miniweb inlays powered by Impinj’s M700 ICs

Amsterdam, The Netherlands, December 5, 2019 — Smartrac Technology Group today announced the launch of its new Miniweb inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality inlays and tags that combine small size with maximum performance.

Smartrac launches dual-function Glass Tag Thermosensor for industrial and animal ID applications

Amsterdam, The Netherlands, December 3, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Glass Tag Thermosensor product. The new, low-frequency RFID transponder offers temperature-sensing as well as identification capabilities for a broad variety of industrial items and animals.

Avery Dennison to acquire Smartrac’s RFID inlay business

GLENDALE, CA, USA — November 20, 2019, Avery Dennison Corporation (NYSE:AVY) today announced a definitive agreement to acquire Smartrac’s transponder (RFID Inlay) division, for the purchase price of €225 million, subject to certain closing and post-closing adjustments. The division is a leader in the development and manufacture of RFID products, with an estimated 2019 global revenue of approximately €125 million (circa $140 million), and some 900 employees.

Smartrac launches Maxdura® Keg product line for tagging beer kegs and other returnable transport items, yielding superior bulk reading results

Amsterdam, The Netherlands, October 28, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Maxdura® Keg tag product line, available as RAIN RFID (UHF) and dual-frequency (UHF and NFC) tags, and for adhesive mounting or PU embedding.

Smartrac and Compass jointly provide a revolutionary customer experience, supporting McKinsey’s Modern Retail Collective store

Amsterdam, The Netherlands / Annapolis, MD, USA, October 2, 2019 — Smartrac Technology Group, a global RFID and IoT market leader, and Compass Marketing, a leading solutions provider for the CPG industry, are jointly supporting the Modern Retail Collective, a store developed by McKinsey and Company together with Mall of America.

Smartrac launches Eagle Green tags, further accelerating market adoption of truly sustainable RFID products

Amsterdam, The Netherlands, October 1, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Eagle Green tags. As the latest products developed for Smartrac’s Green Tag Program, Eagle Green inlays and tags combine superior sustainability characteristics with compact size, excellent read range and high quality for retail-optimized applications.

Smartrac launches Block On-Metal NFC tags with excellent performance on metallic objects

Amsterdam, The Netherlands, September 19, 2019 — Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its Block On-Metal tags. These flexible, ferrite-based NFC inlays and tags are suitable for multiple industrial, retail and B2C applications where items with metallic surfaces need to be identified or interacted with.

Avery Dennison collaborates with Explorium to build smart new retail and promote the transformation of business models

SHANGHAI, China, September 10, 2019 — Avery Dennison and Fung Group Explorium hosted a Cooperation Ceremony at Li and Fung Plaza in Shanghai, where the two companies signed an agreement on the development of an innovative ecosystem of new retail and smart supply chains.

PUMA leads with digitally interactive products for experiential retail

NEW YORK, NY, USA, August 30, 2019 — EVRYTHNG, the IOT platform that activates every consumer product to make it intelligent, interactive and trackable, and Avery Dennison Corporation (NYSE: AVY), leader in intelligent label solutions that bridge the physical and digital, today revealed that the two companies’ technology is bringing PUMA’s New York City flagship store to life with interactive digital product experiences.

Smartrac’s market-leading suite of NFC products achieves certifications from NFC Forum and DEKRA

Amsterdam, The Netherlands, June 27, 2019 — Smartrac Technology Group today announced that it has earned NFC Forum and DEKRA Lab certifications for a suite of popular Circus™ NFC inlays based on various NXP NTAG ICs. The RFID and IoT pacesetter sees this as another confirmation of its claim to be the NFC leader, as well as a quality and performance assurance for its growing NFC customer base worldwide.

Smartrac partners with Honk to launch the “Future of Parking”

Amsterdam, The Netherlands / Toronto, Canada, June 11, 2019 — Smartrac, a global leader in RFID technology and solutions, is partnering with HonkMobile, a technology company that is reshaping the future of parking by enabling the fastest and most convenient customer experience with the world’s first virtual parking meter, HonkTAP. Smartrac is supplying Honk with its customized Block On-Metal NFC tags, providing best-in-class products and tapping functionality.

Avery Dennison launches On-Metal RFID solution to enable 100 percent tagging of inventory and reinforces its market-leading position with quality accreditation from ARC

PHOENIX, AZ, USA, April 2, 2019 — Avery Dennison (NYSE:AVY) today announced the launch of its latest range of On-Metal UHF RFID solutions, specifically designed for tagging products that traditional RFID technologies find challenging. The new tags have been optimized for performance when applied to objects containing metal, foil and liquids, reflecting retailers’ growing desire for RFID to play a larger role in enhancing and automating supply chains and retail, especially in the food and beauty segments.

First battery-free Bluetooth® sticker sensor tag demonstrated at NRF

GLENDALE, CA, USA, January 14, 2019 — Amazon Web Services, Avery Dennison and Samsung join Wiliot’s original investor group for a $30 Million Series B Funding Round, anticipating a future where paper-thin, battery-free Bluetooth sensors connect people with packaging and products.

PragmatIC strengthens financial and commercial position with significant strategic investment from Avery Dennison and other partners

GLENDALE, CA, USA, October 13, 2016 —  PragmatIC, a world leader in flexible electronics, has secured £18 million of funding including a strategic investment from Avery Dennison, a Fortune 500 company with leading global positions in labelling and packaging materials as well as radio frequency identification (RFID). Avery Dennison joins existing shareholders Cambridge Innovation Capital (CIC) and ARM, who also participated in the round.