Our leadership team

Roger Machado, Vice President,/General Manager, Avery Dennison Smartrac

Roger Machado
Vice President/General Manager, Avery Dennison Smartrac

Anja Nagel, Senior Director, Finance, Avery Dennison Smartrac

Anja Nagel
Senior Director, Finance, Avery Dennison Smartrac

Bill Toney, Vice President, Global Food Solutions, Avery Dennison Smartrac and Identification Solutions

Bill Toney
Vice President, Global Food Solutions, Avery Dennison Smartrac and Identification Solutions

Filippo Cerchio, Commercial Director, Global Retail and Industry, Avery Dennison Smartrac

Filippo Cerchio
Commercial Director, Global Retail and Industry, Avery Dennison Smartrac

Iris Wan, Director, Human Resources, Avery Dennison Smartrac

Iris Wan
Director, Human Resources, Avery Dennison Smartac

Jeremy Schenof, Vice President, Strategy, Solutions Group and Avery Dennison Smartrac

Jeremy Schenof
Vice President, Strategy, Solutions Group and Avery Dennison Smartrac

Mathieu de Backer, Vice President, Innovation & Sustainability, Avery Dennison Smartrac

Mathieu de Backer
Vice President, Innovation & Sustainability, Avery Dennison Smartrac

Julie Rodriguez, Director, Global RFID Project Management, Avery Dennison Smartrac

Julie Rodriguez
Director, Global RFID Project Management, Avery Dennison Smartrac

Magdalena Pacyga, Senior Legal Counsel, EMENA

Magdalena Pacyga
Senior Legal Counsel, EMENA

Michael Sanders, Vice President, Global Inlay Channel Sales and Strategy, Avery Dennison Smartrac

Michael Sanders
Vice President, Global Inlay Channel Sales and Strategy, Avery Dennison Smartrac

Nagendran Arumugam, IT Partner, AD Smartrac and Apparel Operations, Avery Dennison Smartrac

Nagendran Arumugam
IT Partner, AD Smartrac and Apparel Operations, Avery Dennison Smartrac

Our commercial team

North America

DJ Lee, Director, Inlay Sales, North America, Avery Dennison Smartrac

DJ Lee
Director, Inlay Sales, North America, Avery Dennison Smartrac

Kris Barton, Senior Director, Global Sensor Technology, Avery Dennison Smartrac

Kris Barton
Senior Director, Global Sensor Technology, Avery Dennison Smartrac

Marschall Kay, Director, Retail Transformation Services, Avery Dennison Smartrac

Marshall Kay
Director, Retail Transformation Services, Avery Dennison Smartrac

Latin America

Fabiana Wu, Regional Manager, Industry Sales, Latin America, Avery Dennison Smartrac

Fabiana Wu
Regional Manager, Industry Sales, Latin America, Avery Dennison Smartrac

Europe, Middle East and Africa (EMEA)

Gustav Sandström, Senior Regional Sales Manager, Industry EMEA, Avery Dennison Smartrac

Gustav Sandström
Senior Regional Sales Manager, Industry EMEA, Avery Dennison Smartrac

Asia Pacific (APAC)

Greg Smith, Director, Partner Experience and Development, Avery Dennison Smartrac

Greg Smith
Director, Partner Experience and Development, Avery Dennison Smartrac

Kelvin Tan, Director, Business Development, Avery Dennison Smartrac

Kelvin Tan
Director, Business Development, Avery Dennison Smartrac

Marcel Cote, Senior Director, Global Inlay Sales, Avery Dennison Smartrac

Marcel Cote
Senior Director, Global Inlay Sales, Avery Dennison Smartrac

Max Chen, Senior Manager, Inlay Sales China, Avery Dennison Smartrac

Max Chen
Senior Manager, Inlay Sales China, Avery Dennison Smartrac

North Asia (ID Solutions and AD Smartrac)

Lynn Lu, Director, Strategy & PLM, Identification Solutions & Avery Dennison Smartrac China

Lynn Lu
Director, Strategy & PLM, Identification Solutions & Avery Dennison Smartrac China

Meiying Yang, Director, Ecosystem, PMO and Apparel & Retail Business, Identification Solutions & Avery Dennison Smartrac North Asia

Meiying Yang
Director, Ecosystem, PMO and Apparel & Retail Business, Identification Solutions & Avery Dennison Smartrac North Asia

Tenie Ren, Commercial Director, Identification Solutions & Avery Dennison Smartrac

Tenie Ren
Commercial Director, Identification Solutions & Avery Dennison Smartrac