RFID hard tags

Improving sustainability and the bottom line

Doing business sustainably – growing while using fewer natural resources and reducing carbon emissions and other pollution – is now mandatory for companies, if not through regulation, then from a consuming public that expects the things they buy to have minimal impact on people and the planet. 

Digital ID technologies can support sustainability in many ways for many industries, by reducing waste, avoiding overproduction, or by generally improving efficiency in numerous use cases and applications. Avery Dennison itself is making great efforts to act sustainably by, among other things, mitigating the environmental impact of its manufacturing sites and processes, and by adding Rainforest Alliance-certified products to its solutions portfolio wherever possible. We also conduct lifecycle analyses (LCAs) to determine the most sustainable methods and materials to be used; this cradle-to-grave approach allows us to assess our entire value-chain emissions impact and identify where to focus reduction activities.

Two ways to one objective: SmartFace™ technology and “green tags”

Our RFID inlays are sustainable in their own right. Avery Dennison offers the industry’s largest portfolio of inlays that live up to our sustainability promise, and our goal is to create products that are third-party verified, providing market guidance and clarity on what is a truly sustainable RFID inlay.

Our sustainable inlays are based on SmartFace™ technology, which is available as a delivery format for a growing number of inlays. This technology removes the PET layer and replaces it with a paper substrate, creating a recyclable solution to reduce environmental impact. SmartFace™ technology, combined with new 12-inch wafers (offered by our IC partners), create some of the most sustainable RFID solutions on the market.

In addition, Avery Dennison offers several dedicated “green tags” that verifiably meet the following strict criteria:

  • Plastic-free, since recyclable paper is used as the substrate and no additional plastic remains elsewhere in the inlay
  • Antenna materials are free of heavy metals
  • No chemical etching of aluminum antennas is employed, which uses less energy during the production process. This allows the complete recycling of aluminum residues and results in a significant carbon footprint reduction
  • A minimal amount of adhesive is used for chip bonding