Avery Dennison Partners with SAP, Aims to Deliver Reduction in Waste for Retailers

Avery Dennison partners with SAP, aims to deliver reduction in waste for retailers

Integrating SAP Analytics Cloud into atma.io provides heightened item-level data and automates expiry date management of key products

MENTOR, OH – October 5, 2022 — Avery Dennison Corporation (NYSE: AVY) is pleased to announce that it has partnered with SAP, signing an original equipment manufacturer (OEM) agreement. Through this agreement, Avery Dennison will integrate SAP Analytics Cloud, an SAP Business Technology Platform product, into its atma.io connected product cloud to help retailers address the huge issue of waste. In the grocery sector for instance, some 30% of produce is estimated to be thrown away and 20% to 40% of beauty products are also estimated to go to waste.

Through this partnership, businesses that use SAP® technologies can access item-level insights from atma.io for their products from manufacturing to distribution to shelf. The transparency provides unique supply chain information, enabling expiry date management and automation.

Driving these efficiencies is item-level data delivered to the SAP Analytics Cloud dashboard via atma.io and products tagged with unique digital Identification (ID) technology by Avery Dennison, including radio frequency identification (RFID). It means retailers can experience accurate and timely analysis enabling them to automate food expiration management at the store. It also means that grocers can go deeper into their supply chain and implement ‘dwell time’ measurement to boost the speed with which items move through warehouses and distribution centers so they can arrive in stores with longer shelf lives. 

The new partnership will benefit omnichannel retail and can help retailers with Click & Collect (or BOPIS i.e. Buy Online, Pickup In Store) and home delivery, where sending and delivering products with the right expiration date has been a challenge. It can also help in certain ‘emergency’ situations such as when a product recall needs to be initiated quickly.  During the FDA’s recent New Era of Smarter Food Safety Summit on E-Commerce, it was emphasized that omnichannel food will need to meet the same high standards of food purchased in person. On November 7, 2022, the FSMA 204 rule for Food Traceability will be published with an expected compliance date by 2025.  Compliance requires all supply chain members to respond electronically within 24 hours with the product ID, relevant date and a lot code for products covered by the legislation. 

Max Winograd, vice president, connected products at Avery Dennison Smartrac comments: “Accurate real-time supply chain management is more important than ever and we’re pleased to partner with SAP to help businesses manage their supply chain operations. Food waste is a global problem, impacting people, planet and profits, and we’re greatly encouraged by the remarkable results digital ID technology and atma.io has already achieved with some of our existing retail customers and look forward to working with SAP so that more can reap these benefits.”

Mike Wells, RVP SAP BTP Monetization, Partner Ecosystem Success at SAP said: “This partnership provides businesses using SAP Analytics Cloud with a turnkey integration for expiry date automation and management. By introducing item-level tracking via RFID and atma.io into our ecosystem, it will help provide customers with increased simplicity, speed, efficiency, accuracy, security, and reporting capabilities. We look forward to working with Avery Dennison to eliminate the huge issue of food waste.”

Media contact
Jack Pepperell
Global PR Manager

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

About atma.io
Atma is Sanskrit for "soul". Avery Dennison’s vision is that every product should have a unique digital ID or 'soul' that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the atma.io venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person.atma.io™ is a trademark of Avery Dennison. Learn more at rfid.averydennison.com/atma.io.

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