Avery Dennison partners with STMicroelectronics to expand NFC and HF inlay options

Avery Dennison partners with STMicroelectronics to expand NFC and HF inlay options

MENTOR, OH – December 1, 2022 – Avery Dennison (NYSE: AVY) today added three new designs of popular NFC inlays to its range of products for the electronics, apparel, beauty and healthcare markets featuring the new ST25TN chip from STMicroelectronics.

The new designs for AD Circus™ NFC ST25TN, AD Minitrack NFC ST25TN and AD Midas+ NFC ST25TN inlays and tags feature chips supplied by STMicroelectronics, and complement the existing portfolio. Avery Dennison will also be expanding its HF offering with ICs from STMicroelectronics in the near future.

The partnership with STMicroelectronics enables Avery Dennison to expand its NFC portfolio using the ST25TN chips and offer customers a number of user memory options for different applications. NFC products allow brands to establish a direct communication channel with consumers and by leveraging Avery Dennison’s connected product cloud, atma.io, these experiences can be targeted, context-dependent and personalized for deeper engagement.

ST25TN chips are all fully NFC Forum ‘type 2’ and ISO 14443 ‘type A’ compliant, and incorporate the TruST25 feature to aid in the fight against counterfeiting. Memory options range from a minimum of 512 bits (ST25TN512) up to 1664 bits (ST25TN01K), and the chips support Augmented NDEF (NFC data exchange format) to answer dynamic NDEF messages without modifying the memory. These ICs are also robust, capable of 100,000 write cycles at 85°C.

According to Mohamed Ghassen Ncibi, Technical Marketing Engineer NFC/RFID at STMicroelectronics, "STMicroelectronics has combined its long-term semiconductor manufacturing experience of EEPROM memories together with its extensive expertise in the RF domain to bring our ST25 NFC tags to the market. They are robust NFC tag ICs with various memory capacities, solid data protection and a reliable supply chain. The ST25 NFC portfolio will contribute to more connected, smart and sustainable objects in several segments such as healthcare, packaging, consumer and beyond."

Avery Dennison’s Global Senior Manager Product Line Management, Matti Tavilampi, added “We are very pleased to be able to offer STMicroelectronics-based versions of our popular AD Circus NFC, AD Minitrack NFC and AD Midas+ NFC inlays. Expanding our portfolio provides customers with more flexibility over their product choices and offers a wider choice of memory options to satisfy the growing demand for innovative customer experience and other applications.”

AD Circus™ NFC ST25TN, Minitrack NFC ST25TN and Midas+ NFC ST25TN inlays are now available globally in high volumes. 

All Avery Dennison inlays are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of application needs, especially in the retail environment. They are manufactured according to the industry's highest quality standards, as confirmed by the RFID Lab at Auburn University, which awarded Avery Dennison its first ever ARC accreditation for overall quality.

Media contact
Jack Pepperell
Global PR Manager, Avery Dennison Smartrac


About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

About atma.io
Atma is Sanskrit for "soul". Avery Dennison’s vision is that every product should have a unique digital ID or 'soul' that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the atma.io venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person. atma.io™ is a trademark of Avery Dennison. Learn more at rfid.averydennison.com/atma.io.

About STMicroelectronics
At ST, we are 48,000 creators and makers of semiconductor technologies mastering the semiconductor supply chain with state-of-the-art manufacturing facilities. An integrated device manufacturer, we work with more than 200,000 customers and thousands of partners to design and build products, solutions, and ecosystems that address their challenges and opportunities, and the need to support a more sustainable world. Our technologies enable smarter mobility, more efficient power and energy management, and the wide-scale deployment of the Internet of Things and connectivity. ST is committed to becoming carbon neutral by 2027. Further information can be found at www.st.com.

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