Avery Dennsion announces S100 million investment in Queretaro, plant in Mexico

Avery Dennison announces $100 million investment in Querétaro, Mexico RFID plant

Global materials science and branding and information solutions business continues to grow in Mexico with technologies that drive connected and transparent supply chains.

QUERETARO, Mexico—January 18, 2023—Avery Dennison (NYSE: AVY) today announced a significant investment to expand production capacity in the Americas region with a new manufacturing site in Querétaro, Mexico. The investment supports the world's largest RFID provider's ambition of giving every item a unique digital identity. The technology developed at the new facility will create more connected and transparent supply chains that improve efficiency across multiple industries. Avery Dennison expects to invest over $100 million, generating more than 600 technology jobs.

The new facility is expected to be operational by the end of the first quarter of 2024 and will be the company's largest RFID plant globally. The facility is being established to meet the accelerating global growth and will complement Avery Dennison’s existing RFID plants in In the Americas, US, Mexico and Brazil. 

The plant will be located in Querétaro's new FINSA III industrial park and have LEED certification of ~25,000 square meters to help assure sustainable operations. Avery Dennison is driving the adoption of RFID and digital identification technologies in multiple industries globally. The company's strategic investment will satisfy RFID needs in the Americas regional markets, provide local increased speed to market and set the pace of RFID technology and innovation. The new plant will bolster the company's global manufacturing footprint, increasing resilience and flexibility within its global supply chain. 

"As markets evolve, we are seeing greater interest in RFID solutions in the Americas region," said Francisco Melo, global senior vice president and general manager of Avery Dennison Smartrac. "While RFID solutions are accelerating in the US and Europe, Latin America is gradually adopting this innovative tool. Now is the ideal time for Avery Dennison to lead the growth of RFID solutions throughout the region, unlocking the potential for a more connected world."

The Querétaro plant will manufacture a breadth of RFID technology solutions to meet the varying customer needs in the region. The site will drive the development and adoption of digital identification solutions and create flexibility to respond to market changes and customer needs.

This investment has been supported by the Government of the State of Querétaro. Avery Dennison has partnered with the State of Querétaro and the municipality of Querétaro to develop new jobs, local and foreign training, infrastructure, recruitment and supplier development.

Media contact

Avery Dennison Smartrac
Hannah Bernard
T: + (44) 7733 302 973

Avery Dennison Investor Relations
John Eble
T: +1 (440) 534-6290


About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

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