Vestcom debuts its storeLink™ centralized platform enabling retailers to execute a holistic in-store strategy across digital and print mediums

Vestcom debuts its storeLink™ centralized platform enabling retailers to execute a holistic in-store strategy across digital and print mediums

MENTOR, OH – January 09, 2024 – Vestcom, the industry leader in shelf-edge media and a wholly owned subsidiary of Avery Dennison (NYSE: AVY), has announced the launch of storeLink™, a centralized cloud-based platform enabling retailers to streamline execution of holistic in-store merchandising strategies across digital and print mediums.

With the introduction of storeLink™, Vestcom unlocks the ability to deliver item-specific price, promotion and brand content in any print or digital format, powered by its proprietary data composition engine. The new platform enables retailers to deploy the optimal mix of digital and print mediums across their stores in order to enhance the shopping experience and maximize labor efficiency, while generating favorable ROI. 

An easy-to-use web and mobile interface makes it seamless to deploy dynamic price messaging to electronic shelf labels and highly engaging brand messaging via in-store digital displays, while maintaining printed tags and signage in areas of the store where best suited. 

As retailers further integrate technology within their stores, centralized management of shopper engagement points will be critical to delivering a seamless customer experience with accurate and consistent messaging. This is the premise that storeLink™ is founded on, powering print and digital content based on a single source of truth, composed of store and item-specific price and promotion data. Retailers also benefit from the flexibility of a device-agnostic platform that enables integration with multiple hardware providers, affording the agility to make changes as technology evolves.   

The storeLink™ platform supports the growing number of retailers looking to digitize aspects of the in-store experience. It allows them to better engage shoppers harnessing dynamic and eye-catching displays, while monetizing valuable media inventory and reducing the burden on in-store labor, enabling real-time price optimization. 

The introduction of new digital mediums leaves retailers to manage multiple data-integrations and content workflows across disparate platforms. Building on Vestcom’s long legacy of simplifying retail complexity, storeLink™ is designed to streamline the next generation of integrated in-store media.

Primary storeLink™ capabilities include:

  • Real-time image rendering on electronic shelf labels  
  • Scheduling and streaming dynamic digital display content
  • Outsource print management (through Vestcom’s nationwide production footprint)
  • Batch creation and customization of in-store print

Beyond data composition and content management, retailers also benefit from Vestcom’s industry-leading analytics as part of the storeLink™ platform, strengthening their ability to test, learn and scale in-store initiatives.

Ned Peverley, Vestcom’s Senior Vice President of Strategy, Innovation and Marketing, says: “Vestcom has a track record of providing retailers with solutions to engage their shoppers and reduce complexity for store teams. As our retail partners digitize their stores, we are pleased to support their journey by enabling centralized management and execution of in-store media and price communications across digital and print formats via storeLink™. The new platform offers a one-stop solution for retailers to seamlessly integrate new digital mediums, while continuing to use print mediums where it makes sense, delivering a cohesive shopper experience.”

To find out more about storeLink™ visit

Media contact

Jack Gibson
Global PR Manager

About Vestcom
Vestcom is the industry leader in technology-driven shelf-edge media solutions for Retailers and CPGs. Its data-integrated media solutions engage shoppers where it matters most – the point of decision – increasing sales and loyalty. Vestcom’s patented shelf-edge innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. Learn more at

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at

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