Anyang, South Korea – October 26, 2022 — Avery Dennison, a leader in materials science and digital identification solutions announced today that it has opened I.Lab, an innovation center that demonstrates various types of RFID inlays and digital ID solutions in South Korea.
The I.Lab is a showroom where customers can visit and experience RFID technology. This is the 6th global innovation center opened by Avery Dennison after the US, the Netherlands, India, Brazil and China. The space is divided into 7 different industry segments (apparel, beauty, healthcare, food & beverage, logistics, aviation and automotive) and visitors can interact with physical demonstrations designed to learn and experience the benefits of RFID in ‘real world’ applications.
“We are very proud to officially open our South Korean I.lab as part of Avery Dennison's global network of I.Labs. This will provide our local customers and partners a fantastic facility to experience firsthand the power of RFID and Digital Solutions across various applications and use cases.” says Marcel Cote, Sales & Marketing Director APAC, Avery Dennison Smartrac. “This investment is another clear illustration of Avery Dennison’s global RFID industry leadership and commitment to supporting South Korea and the Asia Pacific region.”
“While RFID has been widely used across South Korea for the last decade, many industry dynamics are rapidly evolving, driving the demand for ID solutions such as RFID,” adds Marcel. “Particularly the spike in E-Commerce demand globally significantly increases the importance of supply chain visibility and inventory accuracy. In parallel, new solutions to help brands achieve their sustainability goals by enabling a circular economy are also increasing. At Avery Dennison, our fast-growing portfolio of Digital ID solutions including RFID can enable industries to achieve these goals and much much more.”
“We are in the midst of global trends like e-commerce and logistics markets, sustainability, and resource recycling are fast-growing during COVID-19 , it has become a key topic for governments and corporations,” said JW Paik, Senior Business Development Manager, Avery Dennison Smartrac South Korea. “Our I.Lab will be a center of communication where customers can find success stories and experience products and solutions. It will definitely help our end users to integrate these technologies into their processes”
The South Korea I.Lab will accelerate the awareness and demand for RFID technology. They also plan to provide RFID academy programs for corporate customers considering integrating RFID technology. We aim to create new success stories by providing solution demonstrations and consulting with our major solution partners in our own space in the future.
Media contact
Jack Pepperell
Global PR Manager, Avery Dennison Smartrac
jack.pepperell@eu.averydennison.com
