Kookai apparel pr

KOOKAÏ turns to Avery Dennison to boost supply chain visibility and omnichannel strategy

Stocktakes of 30,000 items now take just 30 minutes

GLENDALE, Calif. – December 6, 2021, Global fashion retailer KOOKAÏ has cut inventory counts from a few days to 30 minutes1 as a result of implementing radio frequency identification (RFID), from Avery Dennison at its manufacturing facilities in Fiji and Sri Lanka. The project is at the heart of the KOOKAÏ omnichannel strategy: ultimately, all clothing and stores will be equipped with RFID enabling it to precisely track all items within its supply chain, speed up check out times, enable online orders to be fulfilled from local stores and provide consumers with extra information about the products they enjoy via new interactive experiences. 

KOOKAÏ has tagged all the garments it manufactures with an integrated RFID Printed Fabric Label (PFL) catering for multiple languages. In partnership with Sensormatic Solutions TrueVue Cloud platform, Avery Dennison has been able to offer an RFID solution that is able to capture and manage the item level data, enabling the brand to track the inventory process from production to quality control and then to finished goods. This has delivered dramatic productivity improvements. At the Fiji factory, KOOKAÏ data indicates that 30,000 items can be counted in just 30 minutes – a process which used to take a few days. KOOKAÏ is also experiencing benefits in store by reducing its out-of-stocks and gaining visibility into inventory levels so that re-stocks can be increased ahead of time for fast selling items. 

Amelia Adey, loss prevention and compliance manager at KOOKAI Australia explains: “We wanted to remove any customer dissatisfaction due to out-of-stock items or missed sales due to inventory not being accurately represented in our stock file. Stocktakes can be done daily now instead of on a twice yearly basis which enables us to provide accurate stock updates to our customers in real time. Having control over the majority of our supply chain due to owning our own factories, made the implementation of RFID an obvious choice in achieving these goals.”

KOOKAÏ produces most clothing in their own factories and has full control over tagging items at the manufacturing site. The next phase of the project is underway to extend visibility even further to its remaining suppliers which will also tag each item. This will give even greater visibility as to where raw materials are sourced and where they are in transit to help iron out any supply chain bottlenecks. It also means that any products KOOKAÏ has not produced itself deliver the same in-store benefits for staff and their customers and effectively eliminates the need for any stock to be counted or tracked manually.

Amelia Adey adds: “By digitizing the stock receipting process we can eliminate the need for manual counting of deliveries, leaving our sales assistants free to put the focus back on the customers rather than administration. We have been able to significantly reduce our stock availability buffers on our “Find in Store” function online, with confidence that the stock will actually be available.”

Future stages of this project include integration into the KOOKAÏ point of sale system, so barcodes are replaced by RFID at the till, completing transactions in seconds with no scanning required. KOOKAÏ is also exploring the possibility of RFID readers in the changing rooms to provide further customer service, and to collect metrics on product sell through. Longer term, KOOKAÏ is assessing the use of RFID to enhance the traceability of its production and raw materials and to be able to convey its ethics and sustainability story to its customers.

Uwe Hennig, director, global RFID market development at Avery Dennison Smartrac concludes: “This is an exciting project to be part of. KOOKAÏ are looking to implement RFID at every stage of its production, supply chain and retail experience. Already we have seen the dramatic gains from inventory visibility but as this progresses, we look forward to helping them make further improvements as we capture and analyze more and more data that comes with digitizing its operations.”

Steve Schenk, sales director for inventory intelligence, Australia, New Zealand, Sensormatic Solutions, says: “This has been an incredible journey for KOOKAÏ and has involved many stakeholders along the way but the leadership of the business has always been laser focussed on the benefits RFID will deliver. We’re extremely proud that our TrueVUE Cloud application has been chosen to capture and manage accurate, item level data in real time across the manufacturing and store network so that the KOOKAÏ team can make informed business decisions and delight their customers. We’re extremely excited for what lies ahead.”

Source: KOOKAÏ  

Media contact
Christian Achenbach
Communications Manager, Avery Dennison Smartrac

About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

KOOKAÏ is a Melbourne-based, family-owned and run fashion label founded in 1992 by Rob Cromb and Danielle Vagner, with 39 retail stores in Australia plus retail stores in New Zealand and throughout Europe. As a vertically integrated business, KOOKAÏ controls the entire product lifestyle of its collection from initial concept creation and design in-house and sourcing of raw materials, to manufacture of around 85% of the collection within its own manufacturing facilities in Fiji and Sri Lanka. Learn more at kookai.com.au.

About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follw us on LinkedIn, Twitter, and our YouTube channel.

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