Avery Dennison, Aquinos Group and TripleR announce landmark initiative to drive item-level traceability for one million mattresses by 2027 - enabling more effective reuse and recycling

Avery Dennison, Aquinos Group and TripleR announce landmark initiative to drive item-level traceability for one million mattresses by 2027 - enabling more effective reuse and recycling

First European mattress manufacturer to begin implementation of Digital Product Passport – ushering in a new era of transparency and circularity

IMM Cologne – January 17, 2024 – Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, and partner TripleR, are pleased to work with European bedding giant Aquinos Group to enable it to become the first in its sector to meet the requirements of the EU Digital Product Passport (DPP) scheme. The initiative ensures that all bedding materials can be digitally identified and managed - helping to prevent them from going to waste and aiding the circular economy.

Aquinos Group is one of Europe’s largest mattress manufacturers and operates 20 European factories. Within the group, Aquinos Bedding commercializes branded products under well-known brand names with a strong heritage, such as BEKA, Lattoflex*, Swissflex, Schlaraffia, Sembella and Superba. Starting in 2024 it will now begin tagging products with digital ID technology powered by Avery Dennison’s atma.io connected product cloud providing those in the circularity chain with unprecedented information about the origins and materials used in the product. 

This process creates a ‘digital twin’ on the atma.io platform with precise product information. In the future, the RFID tags on products will be scanned at recycling centers so that product dismantlers can instantly understand the materials used in manufacturing and separate them more efficiently and effectively so they can be used again. Consumers will also be able to scan the QR code with their smartphone to access detailed product information pre and post-purchase to make better-informed decisions.

When the DPP scheme for matresses comes into force, Aquinos will have already tagged one million items – making it the first producer to comply with the DPP scheme at pan-EU scale. Some regions will become active even sooner – in Belgium all mattresses will be RFID-enabled by 2025. Aquinos and TripleR are in alliance with the Belgian industry association Valumat as part of a pioneering collaboration that also includes product dismantlers.

Benjamin Marien, international commercial director at Aquinos Bedding, explains: “DPP sets the next important step in circularity. By being the first in the industry to begin compliance we want to lead by example to inspire the markets, our industry partners and the bedding sector overall to advance environmentally responsible business practices. As brand owner of some of the leading European bedding brands, we will use the power of the brands to raise external awareness of the importance of DPPs. With TripleR and Avery Dennison we are moving bedding sustainability beyond niche implementation to mainstream, and this will be crucial to put an end to bedding materials going to waste.”

Stefaan Cognie, co-founder, TripleR, adds: “This project is an important milestone and sets a benchmark for how the DPP scheme will operate across Europe to enable sustainability and circularity. We have already developed a digital Identification standard in the bedding industry in Belgium and are engaging with extended producer responsibility (EPR) bodies and mattress associations in different European countries, as well as with the overarching European Mattress Association EBIA to bring DPP compliance to fruition.”

Michael Goller, senior director for atma.io at Avery Dennison, concludes: “We are proud to be working on this project with Aquinos and TripleR. Mattresses are complex and bulky products  that require a highly sophisticated sorting and dismantling process. To date, it has proven difficult to do this in a cost-efficient manner - leading to millions of mattresses going to landfill each year. This is precisely why DPPs have been established and we are excited to push boundaries with our partners towards greater traceability, efficiency, and circularity.”


Media contact

Jack Gibson
Global PR Manager

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

About Aquinos Group 
Established in 1985, the Aquinos Group is a renowned producer of upholstered furniture and bedding solutions. AQUINOS Bedding is the result of the acquisition in March 2022 of the former Recticel Bedding division by the AQUINOS Industry SGPS group. The recently integrated company brings together a wealth of experience and know-how and is a leading European manufacturer in branded and non-branded bedding and upholstery products. Based in Portugal the group represents a turnover of roughly 670 million euros, whilst employing over 5000 employees, spread over 20 manufacturing plants across Europe. AQUINOS Bedding commercializes bedding  products under well-known brand names with strong heritage, such as GELTEX, BEKA, Lattoflex*, Swissflex, Schlaraffia, Sembella and Superba. These brands are connected with proud and strong histories in creating sustainable innovations through an ongoing focus on research and development.

*licensed brand name in specific European geographies 

About TripleR
TripleR enables the Digital Identification of bedding products, linked to a Cloud Platform keeping all stakeholders connected throughout the lifetime of the product. Learn more at https://www.tripler.io/


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