Avery Dennison launches On-Metal RFID solution to enable 100 percent tagging of inventory and reinforces its market-leading position with quality accreditation from ARC

Press Release

A range of UHF RFID tags designed for tagging challenging materials containing metal, foil and liquid bring innovation to the heart of the consumer goods industry

PHOENIX, AZ – April 2, 2019 – Avery Dennison (NYSE:AVY) today announced the launch of its latest range of On-Metal UHF RFID solutions, specifically designed for tagging products that traditional RFID technologies find challenging. The new tags have been optimized for performance when applied to objects containing metal, foil and liquids, reflecting retailers growing desire for RFID to play a larger role in enhancing and automating supply chains and retail, especially in the food and beauty segments.

Developed to address the need to tag 100 percent of inventory, On-Metal uses a unique inlay design and label construction to tackle performance limitations when applied to products that contain metal and liquid. Items such as foil cosmetic packaging, aluminium cans, metal tools or electronic goods can create interference between the tag and reader, making it challenging to achieve the performance read rates required in retail. The range features two inlay designs, which vary in size to accommodate required read rates typically beyond three meters.

On-Metal will further support RFID’s central role in enabling the next-generation of automated data-driven stores, optimizing stock levels, reducing waste and allowing for instant self-check-out, regardless of product type.

Francisco Melo, vice president and general manager, Global RFID at Avery Dennison said, “The ability to tag 100 percent of inventory enables a truly smart retail supply chain. Increasing visibility helps companies reduce waste, improve efficiency and deliver an enhanced consumer experience — principles that apply across multiple sectors.” 

“Previously, it was a challenge to deliver on this vision due to the difficulties involved with certain, relatively common, materials. With the new On-Metal RFID solutions, we are removing these barriers, enabling more companies and industries to give everyday items a unique digital identity and digital life that can transform supply chains and enhance the retail experience.”

Avery Dennison will be demonstrating its On-Metal Solution at RFID Journal LIVE!, from April 2-4, 2019. More information can be found at rfid.averydennison.com

Avery Dennison is also pleased to announce that it recently received certification from Auburn University’s ARC Program for the design and manufacturing of RFID inlays, gained after an extensive audit. This valuable independent mark of quality certifies the company’s products and solutions and reinforces its dedication to customers, partners and users across Avery Dennison facilities.



About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com

About Avery Dennison Intelligent Labels

Avery Dennison’s intelligent label solutions bridge the physical and the digital, enabling businesses to add digital connectivity to any item. In industries as diverse as apparel, beauty, food and aviation, Avery Dennison RFID inlays and other digital trigger technologies give items a unique digital identity, enabling them to connect to the internet and deliver greater capabilities for companies and consumers alike. For companies, our intelligent labels make inventories more visible and more productive, while providing greater insight into consumer behavior and preferences. For consumers, our intelligent labels enhance experiences and make shopping more satisfying, informative and fun. For the planet, they increase sustainability by improving transparency and reducing waste across the supply chain and making the disposal of products more responsible. Learn more at https://rfid.averydennison.com/en/home.html

Media Contacts

Americas and Global Interface

Hannah Bernard
Global Marketing & PR Director,
Apparel & RFID
Office + 44 (0) 203 1767 093
Cell + 44 (0) 773 330 2973
hannah.bernard@
eu.averydennison.com

© 2019 Avery Dennison Corporation, All Rights Reserved.

Various trademarks and trade names are used herein and are the property of their respective owners.