RFID inlays and tags also receive How2Recycle® “pre-qualification*”, determining eligibility for widely recyclable labels.
MENTOR, Ohio — December 12, 2024 — Avery Dennison (NYSE:AVY), a global leader in materials science and digital identification solutions, today announced its AD Pure™ and AD Pure 95™ inlays and tags portfolio have been certified by Western Michigan University for RFID paper hang tags.
The third-party testing, conducted by an independent laboratory, recognizes Avery Dennison’s tagging innovations against the voluntary standard for repulpability and recyclability. Successful testing verifies that Avery Dennison’s RFID inlays are not impacting the recyclability of the paper and corrugated fiberboard.
AD Pure™ inlays and tags are produced with innovative antenna manufacturing technology that advances sustainability. The antenna comprises paper and pure aluminum components, making the innovation 100% plastic-free. The inlays and tags offer substantial carbon footprint savings of 70-90% compared to traditional inlay manufacturing processes, as verified by independent Life Cycle Analysis (LCA) studies.
Avery Dennison has also received How2Recycle® “pre-qualification*”, following a detailed review of the RFID construction when applied to a paper hang tag. Testing determined that the tag structure is eligible for widely recyclable labels. How2Recycle is a part of GreenBlue, an independent 501(c)(3) environmental non-profit organization.
Mathieu De Backer, vice president innovation & sustainability, Avery Dennison Smartrac, says: “This is great news for our clients, the industry and society. Having undergone rigorous third-party testing, we are proud the innovations assessed have been certified for RFID paper hang tags. We remain fully committed to bringing more sustainable options to market, supporting clients on their recycling as well as carbon and waste reduction journeys.”
*Additional components, product application, or other attributes may change the final recyclability of the package
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
