Avery Dennison expands M800 portfolio to include the new AD Stealth and AD Sonic inlays and tags

Avery Dennison expands M800 portfolio to include the new AD Stealth and AD Sonic inlays and tags

Minimized antenna footprints support efficiency and sustainability initiatives of apparel, general retail, and logistics firms

MENTOR, Ohio — May 27, 2024 — Avery Dennison has today announced the expansion of its Impinj M800 series IC product family to include a broader range of next generation RFID inlays and tags. 

Optimized for maximum performance in apparel, general retail, and logistics environments, the new AD Stealth and AD Sonic inlays and tags have been fully tested and validated in accordance with Avery Dennison high quality standards. The reliable reading at high volume and speed permitted by the new additions supports the demand for global applications where superior performance is required.

AD Stealth M830 and AD Stealth M850
Avery Dennison has refreshed its legacy AD Web design family to AD Stealth, a new compact design featuring the Impinj M800 series IC.  Exhibiting outstanding global performance with a slim profile, the AD Stealth M830 and AD Stealth M850 enable cost reduction benefits and the tagging of smaller items.  They each carry a 53 x 17.5mm die cut footprint.

AD Sonic M830
Ideal for supply chain, inventory, and logistics, these inlays feature a 44 x 20 mm antenna size for ease in converting into end-use applications.  

Mathieu De Backer, Vice President Innovation & Sustainability, Avery Dennison Smartrac, says: “This exciting expansion gives access to an even greater range of high performing, cost effective and value driven solutions. Enabling reliable, high speed readings of items allows our clients to devote more time to key business priorities.”

Discover more about AD Stealth and AD Sonic.


Media contact

Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com


About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

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