Brewing Authenticity

The aroma of freshly brewed coffee: a simple pleasure, but one that’s become the battleground in a high-stakes war against counterfeiters. For decades, coffee roasters have struggled to protect their brand and revenue from a flood of third-party and fake consumables, threatening not only their bottom line, but also the quality of the coffee experience. This is why coffee companies are turning to RFID technology, paving the way toward a future free from counterfeit products.