Global yogawear brand, lululemon® is on a mission to build healthy communities and elevate the world from mediocrity to greatness. How are they accomplishing this? By using their retail stores to discover exactly what the health-minded community wants and needs to succeed.
To help, lululemon adopts technologies that further enhance consumer experiences, and inventory accuracy is a foundational need to deliver this both at lululemon stores and via e-commerce channels. That’s why lululemon decided, in order to drive an exceptional consumer experience, they would need to implement item-level RFID.
What lululemon needed could be achieved through the implementation of an integrated RFID solution, leveraging the powerful insights that only RFID technology can provide. lululemon identified Tyco Retail Solutions and Avery Dennison Intelligent Labels as partners for the project.
Avery Dennison Intelligent Labels developed a program to implement RFID at the item level, which would help drive efficiencies throughout their supply chain. Integrated RFID, lululemon hangtags were affixed to yogawear and athletic products and were key to the success of the program. In 2013, lululemon decided to launch a pilot in 2 retail stores to provide proof of value and concept for both the business and guest experience.
In 2014, after seeing successful results, lululemon implemented RFID across 12 stores and by September 2015 moved on to a full rollout to all 300 stores with locations in the United States, Canada, and 2 stores in Hong Kong.
The adoption of RFID enabled the lululemon team to service consumers with the ultimate brand engagement experience.