That's all you need: One NFC tag for endless applications

An NFC tag is a passive, unpowered, small physical item that can interact with mobile phones. It contains an NFC chip and an antenna. The chip has a user memory which can be written to with a standardized data format and allows phones to read the data to e.g. open a specific URL to a mobile experience in the web browser. NFC tags come in a range of antenna sizes and shapes. The larger the antenna, the larger the operating range (typical up to 4 inches or 10 centimeters). We suggest using the large antenna size if possible for a smooth user experience. If you would like to reduce the operating range to very close proximity for enhanced security, choose a smaller form factor.

What is the difference between NFC vs RFID?

NFC (Near Field Communication) is a specialized subset within the family of RFID technology (Radio Frequency Identification). RFID uses radio waves to transmit information, like other wireless standards such as Bluetooth and WiFi.

RFID tags operate in three frequency ranges:

Low Frequency (LF) 125 -134 kHz
High Frequency (HF) 13.56 MHz
Ultra High Frequency (UHF) 856 MHz to 960 MHz

These frequency ranges allow generic RFID devices to be tailored to different use-cases, with each frequency having its own advantages. NFC, as a subset of RFID, operates within the High Frequency (HF) range of the RFID spectrum.

	NFC	RFID
General read range	< 10 cm	Up to 20 meters
Typical use cases	Product authentication, Brand protection, Consumer engagement, Mobile payments	Asset tracking through the supply chain, Real-time inventory management, Loss prevention
Reader	Smartphone	Handheld reader, Fixed infrastructure reader
Number of tags scanned at a time	One	Multiple

A Near Field Communication (NFC) tag applied to any physical object can launch a multitude of mobile digital experiences at the tap of a phone. Some examples are:

Product authentication

Tap to Verify

Social media

Tap to Engage socially

Product information

Tap to Connect to content

Customer loyalty

Tap to Reward

Shopping experience

Tap to Select products

Instant sales

Tap to Order and Pay

What our clients are already doing?

See how some of our clients have applied NFC tags to physical objects to better connect with their customers:

Three steps to success

Launch your mobile experience instantly

Move consumers down the sales funnel

Drive instant sales and reward loyal customers

Recommended NFC tags for typical applications:

Application	Requirements	Recommended NFC product
Pay for parking signs	On-metal application	Block On-Metal
Shared bikes, electric scooters	On-metal application	Bullseye On-Metal
Self-service store shelves or rails	On-metal application	Bullseye On-Metal
Integration into apparel, footwear, or sporting goods	Flexibility, durability, washing cycles	Circus Flex
Integration into packaging	On-metal application Tamper evidence Small size	Circus On-Metal Circus Tamper Loop Midas
Self-service ticketing gates & signs	On-metal application	Block On-Metal
Smart tables for hospitality and restaurants	On-metal application Durability	Block On-Metal Bullseye On-Metal Bullseye NFC
Reordering of refillables and consumables	Injection molded bottle caps and containers, harsh chemicals	Glass Tag NFC