Pirlo now makes the most of these capabilities and selected Smartrac’s Circus On-Metal tags to be applied to tin cans. The Austrian metal and plastic packaging specialist leverages the information-carrying function offered by the on-metal tags, providing its potential customers with the ability to use the NFC-enabled cans as a communications channel with end customers.
Packaging solutions to enter ‘smart’ territory
By tapping their NFC-enabled smartphones on the tags, consumers can securely access Smartrac’s enhanced customer experience solutions powered by its Smart Cosmos market partner Blue Bite. Users have the possibility to receive dedicated product information, personalized content, or place follow-up orders. Additionally, the tags can also be used to trigger product authentication. Thanks to the fact that Smartrac’s on-metal NFC tags make onward processing easy and cost-effective, Pirlo can overprint the inlays according to their customers’ needs.
Patrick Eichstaedt, Vice President Sales EMEA at Smartrac said: “With its technical expertise and innovative mindset, our customer Pirlo provides a perfect example for what is possible with our unique, flexible ferrite-based NFC inlays. We are looking forward to further supporting Pirlo to create state-of-the-art packaging solutions that go beyond traditional packaging and enter the realms of ‘smart’ customer experience and secure product authentication solutions.”