“Legit Tags” provide enhanced counterfeit protection and customer experience
The Sneaker Con digital marketplace app was created for sneakerheads to enjoy the experience of the Sneaker Con convention at home. Once an authenticator certified a sneaker, an attendee could easily add it to their virtual closet by simply tapping the new LEGIT tag embedded with NFC. Since the app integrated with Blue Bite’s SDK, the app would display a LEGIT badge next to the product image, indicating that the sneaker was authenticated in person by Sneaker Con experts. Additionally, the only way to receive a LEGIT badge in the online marketplace was to physically tap an NFC enabled LEGIT tag.
Physically, the Legit Tags are attached to the sneaker through a shoelace hole and can only be removed with a pair of wire cutters. In turn, if somebody wanted to put on a fake pair, they would have to completely cut it off from a shoe, making it obvious that it had been tampered. The one-time token-based authentication performed by the Legit Tag solution ensures that the tag’s information cannot be usefully copied or shared. The Legit Tags’ cool look and the experience related to them made sure that 90% of the tags remain on to sneakers to showcase authenticity.
“We were happy to collaborate with Smartrac at Sneaker Con. The value that their NFC technology has brought to our Sneaker Con Authenticated brand and authentication system from a security and marketing standpoint is tremendous. Counterfeit sneakers have always been a threat to both vendors and consumers, and we are glad to enter the next iteration of our LEGIT tag in partnership with Smartrac”, said William Debord, Project Manager at Sneaker Con Digital.
To learn more about Sneaker Con and for any related inquiries please contact: +1 718-825-1500.