NFC for all 2

That's all you need: One NFC tag for endless applications

Circus NFC

An NFC tag is a passive, unpowered, small physical item that can interact with mobile phones. It contains an NFC chip and an antenna. The chip has a user memory which can be written to with a standardized data format and allows phones to read the data to e.g. open a specific URL to a mobile experience in the web browser. NFC tags come in a range of antenna sizes and shapes. The larger the antenna, the larger the operating range (typical up to 4 inches or 10 centimeters). We suggest using the large antenna size if possible for a smooth user experience. If you would like to reduce the operating range to very close proximity for enhanced security, choose a smaller form factor.

What is the difference between NFC vs RFID?

NFC (Near Field Communication) is a specialized subset within the family of RFID technology (Radio Frequency Identification). RFID uses radio waves to transmit information, like other wireless standards such as Bluetooth and WiFi.

RFID tags operate in three frequency ranges: 

  • Low Frequency (LF) 125 -134 kHz
  • High Frequency (HF) 13.56 MHz
  • Ultra High Frequency (UHF) 856 MHz to 960 MHz

These frequency ranges allow generic RFID devices to be tailored to different use-cases, with each frequency having its own advantages. NFC, as a subset of RFID, operates within the High Frequency (HF) range of the RFID spectrum.

                                                  NFC                                           RFID                 
General read range < 10 cm  Up to 20 meters
Typical use cases Product authentication, Brand protection, Consumer engagement, Mobile payments Asset tracking through the supply chain, Real-time inventory management, Loss prevention
Reader Smartphone Handheld reader, Fixed infrastructure reader
Number of tags scanned at a time One Multiple

A Near Field Communication (NFC) tag applied to any physical object can launch a multitude of mobile digital experiences at the tap of a phone. Some examples are:

NFC for all product authentication

Product authentication

Tap to Verify 

NFC for all social media

Social media

Tap to Engage socially

NFC for all product information

Product information

Tap to Connect to content

NFC for all customer loyalty

Customer loyalty

Tap to Reward

NFC for all shopping experience

Shopping experience

Tap to Select products

NFC for all instant sales

Instant sales

Tap to Order and Pay

What our clients are already doing?

See how some of our clients have applied NFC tags to physical objects to better connect with their customers:

NFC for all Honk tap


Tap to Pay enables the fastest and most convenient parking experience

NFC for all adidas tap

Adidas Telstar 18 football

Tap to Verify authenticity and get exclusive content on the upcoming World Cup competition

NFC for all Mammut tap

Mammut Connect

Tap to Connect to a world of inspiration, exclusive content, and added value

Three steps to success

NFC for all icon connect

Launch your mobile experience instantly

NFC for all icon interact

Move consumers down the sales funnel

NFC for all icon transact

Drive instant sales and reward loyal customers

Recommended NFC tags for typical applications:

Application Requirements Recommended NFC product
Pay for parking signs
On-metal application
Block On-Metal
Shared bikes, electric scooters 
On-metal application
Bullseye On-Metal
Self-service store shelves or rails
On-metal application
Bullseye On-Metal
Integration into apparel, footwear, or sporting goods
Flexibility, durability,
washing cycles
Circus Flex
Integration into packaging
On-metal application
Tamper evidence
Small size
Circus On-Metal
Circus Tamper Loop
Self-service ticketing gates & signs
On-metal application
Block On-Metal
Smart tables for hospitality and restaurants
On-metal application

Block On-Metal
Bullseye On-Metal
Bullseye NFC

Reordering of refillables and consumables
Injection molded bottle caps
and containers, harsh chemicals
Glass Tag NFC



Customer success stories

NFC transforming any space into a new marketplace in Japan

Sneaker Con: Making the “Greatest Sneaker Show” the most trusted as well

A tasty RFID and NFC application: KAHLA makes tableware smart

How Pirlo makes cans smart with Smartrac's On-Metal tags

Khongboon jumps on the smart products bandwagon, adding momentum

Smartrac and Spyder turn apparel into unique experiences

Innovation that’s more than skin deep: idion’s wearable ID, security and more

DYNE finds competitive advantage in apparel that talks back

Related content

What is NFC?

You may have heard of Near Field Communication (NFC) as it relates to mobile wallets.  But did you know that NFC offers many enhanced experiences in areas such as transport, automotive, connected home, connected health, retail, hospitality, and more? Learn how NFC makes your life easier and more connected. 

NFC Retail

To be successful today, brands and retailers need to compete more effectively in a mobile-first, omnichannel world. NFC technology offers a multitude of ways.

NFC is everywhere

With over 2 billion Near Field Communication (NFC) enabled devices across the globe, NFC technology is everywhere!