Michael Sanders

Michael Sanders, Vice President, Inlay Sales and Business Development, Avery Dennison Smartrac

Vice President, Inlay Sales and Business Development

Avery Dennison Smartrac

Michael Sanders leads our Global RFID Inlay Sales and Business Development. His global team drives the creation and expansion of markets for RFID solutions for our channel customers, as well as global and regional go-to-market strategies in new(er) segments of Automotive, Healthcare and Logistics.

Since joining Avery Dennison in 2005, Michael has held various roles of increasing responsibility in both Europe and North America, including his recent Marketing leadership for Avery Dennison’s European Label and Graphic Materials division. Prior to Avery Dennison, Michael held various commercial roles at ABN AMRO Bank and Liberty Media. He received a Bachelor of Arts in International Business from International School of Economics in Rotterdam and earned his Master of Business Administration degree from the Rotterdam School of Management, Erasmus University. 

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