Mathieu de Backer

Mathieu de Backer, Vice President, Innovation & Sustainability, Avery Dennison Smartrac

Vice President, Innovation & Sustainability

Avery Dennison Smartrac

Mathieu drives the segment innovation and R&D strategy as well as sustainability, combining these two key pillars he enables us to support the continuous growth of our business and meet our sustainability targets. 

He joined Avery Dennison in 2000 and has worked in a number of different roles across commercial, operations and innovation, and has been instrumental in building Avery Dennison’s business capabilities across woven, adhesive, ink innovation and intelligent labels

Prior to this role, Mathieu served as the Senior Director, Segment Innovation in which he was responsible to develop the product innovation for various segments. 

Mathieu holds an Applied Economist Degree with a Master’s in Marketing from the University of Gent, and fluent in Italian, French, Dutch. 

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