Filippo Cerchio

Filippo Cerchio, Commercial Director, Global Retail and Industry, Avery Dennison Smartrac

Commercial Director, Global Retail and Industry

Avery Dennison Smartrac

Filippo Cerchio leads our Global Retail Team and is commercially responsible for our Specialty business. His focus is accelerating profitable growth with Global Retail accounts, as well as commercializing Specialty products such as Animal ID, in close collaboration with the Global Inlay Sales Team and the new Tire RFID, through our channel partners or directly with brands. Filippo is a member of the AD Smartrac Leadership Team. 

Filippo has over 29 years of sales experience. Prior to Avery Dennison Smartrac, he held different commercial positions at Adespan, Graphics Solutions and LPM. Since 2018 he has been moving to the RFID business, with growing sales responsibilities in LPM, where he was responsible for the converter strategy. In Avery Dennison Smartrac, he served as Head of Field Operations EMEA, Director Field Sales EMEA and Director Inlay Sales, EMEA.

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