RFID has proven its worth in inventory management, authentication, and customer experience solutions. Enabling these solutions together used to require both, NFC (HF) and RAIN RFID (UHF) products. Smartrac’s new dual-frequency RFID inlays and tags combine both technologies in one innovative, high-performance solution.
During NRF 2020: Retail’s Big Show in New York in mid-January, Avery Dennison Smartrac’s long-term IC partner EM Microelectronic attracted plenty of attention with its second-generation dual-frequency “echo-V” IC. The RFID industry pioneer appeared at Avery Dennison Smartrac's customer and market partner event in New York to present details about the holistic, omnichannel experience enabled by its “RAINFC” branded RAIN RFID / NFC ICs embedded in appropriate RFID inlays and tags. With these new dual-frequency RFID products, brands and retailers can now allow shoppers to purchase products anytime, anywhere, and interact with them throughout the entire product lifecycle - without compromising data privacy.
Spearheading RFID innovation with two dual-frequency products
In parallel on the show floor, Smartrac was already showing prototypes of inlays based on the EM4425 echo-V IC. These prototypes helped to develop two new dual-frequency RAIN RFID / NFC inlays and tags that Avery Dennison Smartrac will be introducing in the coming months – Belt DF and Midas Flagtag® DF. These products are based on existing RAIN RFID (UHF) inlays and tags, but fully leverage echo-V’s capabilities to meet even the most demanding retail, industrial or logistics application requirements.
Belt inlays and tags are designed for item-level tagging, brand protection, supply chain management and logistics applications. Midas Flagtag is a technically sophisticated yet simplified, innovative RFID tag for consumer goods and industrial components with metallic surfaces. It is the first choice on-metal solution for authentication of retail, pharma, healthcare or industrial items, as well as supply chain and asset management applications.