Have you ever stood in front of a defective parking machine? Or waited in line trying to get to one? If the answer is yes, Avery Dennison Smartrac and its partner HonkMobile have good news for you: the world’s first virtual parking meter, HonkTAP is there.
Developed by North America’s leading provider of on-demand mobile payments and advanced reservations for parking, HonkMobile, and leveraging customized Block On-Metal’ NFC tags from Smartrac, HonkTAP is a groundbreaking innovation in parking. Instead of paying for parking using traditional parking machines which are known to experience e.g. vandalism, periods of downtime and queues, consumers can simply tap their smartphone on any Honk sign, enabled by Avery Dennison Smartrac’s NFC tags, and pay for parking just in seconds with no app download or user registration required. The signage can be as simple as a sticker on a parking meter or as robust as integrated signage or a standalone structure.
First major parking service fully leveraging Apple Pay
HonkTAP provides a seamless 2-click payment process by fully leveraging Apple Pay and the underlying NFC functionality of all smartphones. While procedures may vary slightly depending on the needs of individual parking operators, any parking customer with an NFC-enabled iPhone for example can proceed to any HonkTAP sign and tap it with the phone. The iPhone will then open a guest checkout HonkMobile page, where the user will be asked to input a license plate number and trigger an Apple Pay payment. With this, so called Tap-to-Pay application, HonkTAP is the first major parking service to fully leverage Apple Pay’s payment service. Nonetheless, the world’s first virtual parking meter is not restricted to iOS users: Android users get the same great experience by choosing a payment method from Google Pay, PayPal or any major credit card.
Latest technology for the ultimate parking experience at the point of payment
Avery Dennison Smartrac’s high-quality RFID technology know-how comes into play by triggering the point of payment; consumers tap their smartphone on a HonkTAP parking sign or structure that contains a secure and reliable NFC tag, which works flawlessly on metallic and other surfaces thanks to its design, performance and form factor.