Imagine a consumer sees a pair of jeans they like in store, and before buying them uses their mobile device to scan the unique digital ID found on the product tag or label. They can now read reviews, find true-to-size ratings, and access styling tips.
After purchasing the jeans, the customer can register the product, gain loyalty points, hear about other relevant products, and receive brand or retailer-specified content tailored to their personal preferences, all with just one scan. Customers can also submit reviews or post to their Instagram account for additional incentives.
Janela™ powered by EVRYTHNG tracks each of these consumer interactions to provide brand and retail partners with valuable data and analytics. Valuable insights fuel personalized digital experiences. Capturing real-time data and consumer insights for every product, from manufacturing to end-of-life, is a powerful tool.
But the real value of the Janela™ solution is how brands manage and apply that information to transform their marketing efforts, allowing them to fully expand capabilities, enhance supply chain performance, and increase customer acquisition and engagement.