Introducing Janela Smart Product Platform | Avery Dennison | RFID

Introducing Janela™

Janela™ for richer consumer encounters

Our Janela™ solution enables brands and retailers to connect and communicate with consumers via products. Fully digitized and connected to EVRYTHNG’s IoT cloud-based software, a physical product activates a vivid brand encounter, its Intelligent Label becoming an entry-point into the Brand World and the Product Story – where identity, history and personality become the product’s “Digital Personality.”

The Digital Personality can keep on giving. The opportunities for engaging and selling continue long after consumers have made the product part of their lives. Janela™ also adds powerful capabilities for brand authentication and protection. As more brands and retailers use RFID to connect more deeply with consumers, Janela™ will help them do the talking.

See how Janela™ powered by EVRYTHNG works

How can Janela™ help my brand?

Janela in use

Imagine a consumer sees a pair of jeans they like in store, and before buying them uses their mobile device to scan the unique digital ID found on the product tag or label. They can now read reviews, find true-to-size ratings, and access styling tips.

After purchasing the jeans, the customer can register the product, gain loyalty points, hear about other relevant products, and receive brand or retailer-specified content tailored to their personal preferences, all with just one scan. Customers can also submit reviews or post to their Instagram account for additional incentives. 

Janela™ powered by EVRYTHNG tracks each of these consumer interactions to provide brand and retail partners with valuable data and analytics. Valuable insights fuel personalized digital experiences. Capturing real-time data and consumer insights for every product, from manufacturing to end-of-life, is a powerful tool.

But the real value of the Janela™ solution is how brands manage and apply that information to transform their marketing efforts, allowing them to fully expand capabilities, enhance supply chain performance, and increase customer acquisition and engagement.

Janela™ Brand Collaborations

Never Before Seen at Scale: Ralph Lauren to Digitize Its Entire Product Line 
The groundbreaking partnership with Evrythng and Avery Dennison enables Ralph Lauren, and the whole industry, to unlock true traceability at scale. 

November 2019

Collaboration and Innovation: Shaping the Future of Fashion with Digital Sustainability
We joined forces with The R Collective and EVRYTHNG to digitize The R Collective’s upcycled Denim Reimagined collection, supported by Levi’s®, to minimize jeans’ climate impact and lead with sustainability in consumer care. Avery Dennison created labeling using recycled and zero-waste, water-soluble materials, so that each care label is an integrated digital experience, provided by our Janela™ solution.

May 2020

Matthew Williams is Using Blockchain to Tell Alyx’s Story
As Alyx presents its Spring/Summer 2020 collection, designer Matthew Williams makes the business case for blockchain.

June 2019

PUMA Leads with Digitally Interactive Products for Experiential Retail
From interactive displays to stock optimization: this fully connected store is a glimpse into the future of retail.

August 2019

Benefits of Janela™
Smart Products Platform:



  • Drive targeted marketing campaigns
  • Provide product registration
  • Offer points and rewards
  • Capture consumer data
  • Customize mobile content and drive ongoing engagement
  • Enable returns and reorders
  • Promote new products and discounts
  • Enable brand protection/product authentication


  • Read product reviews in-store
  • Share feedback on social media
  • Shop and find sizes from their fitting room
  • Register purchases on smartphone
  • Access styling recommendations and other digital content
  • View content and care information
  • Earn loyalty rewards

Janela™ in the News

Exclusive: Internet of Clothing Is Coming Through Huge Label Deal

The Internet of Clothes is Here

Talk to us about how Intelligent Labels can provide a solution for your business.