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Intelligent Labels Newsroom

Media Coverage

Read the latest Avery Dennison Intelligent Labels and industry news.


How RFID technology is taking on the beauty industry’s shady gray market
The gray market is becoming an increasing concern for the beauty industry; it can harm a brand’s reputation and cause safety issues for consumers. Although this is nothing new, it has been exacerbated by COVID-19. Avery Dennison Intelligent Label solutions give products a digital identity enabling unprecedented levels of visibility, allowing brands to track and trace their products across the supply chain to counteract such diversion.

June 2020

A New Denim Collection Gives Jeans a Digital Identity
Upcycling brand The R Collective has partnered with Levi’s on a new iteration of traceable fashion: Denim Reimagined leverages IoT to track garment information. Avery Dennison created the labeling, made from recycled and zero-waste, water-soluble materials. Each care label is an integrated digital experience, provided by our Janela™ solution.

May 2020

RFID: Tiny Wonders Behind Friction-Free Grocery Shopping
RFID is making frictionless shopping a reality, while giving products a digital identity that enables inventory tracking and enhances consumer experiences. Thanks to key partnerships with brands like Ralph Lauren, and having recently acquired Smartrac, one of the leading RFID manufacturers in the world, Avery Dennison Intelligent Labels has the leverage and market share to dominate this digital transformation.

April 2020

Dirty Lemon’s Iris Nova Pivots its Retail Strategy in Response to Coronavirus
Iris Nova, the startup beverage brand backed by Coca-Cola, is balancing a coronavirus-driven uptick with punctures in its hospitality and retail businesses. Its chief executive explains how being historically unafraid of strategy “pivots” has reduced recent pressure.

March 2020

Never Before Seen at Scale: Ralph Lauren to Digitize Its Entire Product Line 
The groundbreaking partnership with Evrythng and Avery Dennison enables Ralph Lauren, and the whole industry, to unlock true traceability at scale. 

November 2019

How Retailers Boost Customer Experience and Brand Loyalty with RFID
Even as e-commerce continues to grow by leaps and bounds, the reality is that it represents a small percentage of retail transactions. People still want to shop in store.

October 2019

Avery Dennison partners with Robomart a company at the cutting edge of retail, creating an opportunity for a frictionless shopping experience in grocery retail that will delight customers, in a category that has traditionally been slow to innovate.

September 2019

Checkout-Free or Cashierless Technologies Inch Closer to Grocery Implementation
When the first Amazon Go store opened to the public in January 2018, the concept seemed magical to many. Shoppers can walk into the store; grab whatever they’d like; put it in coat pockets, bags or elsewhere; and simply walk out. All the customers need is an app.

August 2019

PUMA Leads with Digitally Interactive Products for Experiential Retail
From Interactive Displays to Stock Optimization -- Fully Connected Store is a Glimpse into the Future of Retail

August 2019

On-pack QR code and NFC Plug Rum Drinkers into Malibu Brand
The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.

July 2019

Tracking Food in the Supply Chain, and Why it Matters
Reeling from all the 'leafy green recalls,' pressure is mounting for restaurant operators to better track food in the supply chain.

July 2019

Tracking the Future of Retail with Intelligent Labelling
Retail is evolving. Eliminating the need for queues and checkouts, Amazon’s automated, cashier-less stores in the US are widely regarded as a significant milestone. In Shanghai, e-commerce giant Alibaba recently opened its own smart store.

June 2019

Matthew Williams is Using Blockchain to Tell Alyx’s Story
As Alyx presents its Spring/Summer 2020 collection, designer Matthew Williams makes the business case for blockchain.

June 2019

Avery Dennison Launches On-Metal RFID

Avery Dennison has launched its latest range of on-metal UHF RFID products, specifically designed for tagging products that traditional RFID technologies find challenging.

April 2, 2019

Avery Dennison, Kit Check Team Up on RFID Technology for Big Pharma

April 2, 2019

Japan Meti Initiative - RFID Enabling Automated Stores by 2025

February 26, 2019

Japan Moves Closer to a Reality of Unmanned Stores After Successful RFID Trial

Feburary 14, 2019
The Drum

First Ever Blockchain Application for the Food Industry
Feburary 11, 2019

Food & Drink International

Wiliot nabs $30M from Amazon, Avery Dennison, Samsung for a Chip That Runs on Power From Ambient Radio Frequencies

January 14, 2019


Williot Investment Announcement

January 14, 2019

Food Safety

RFID helps FMCG Brands and Retailers to Ensure Food Safety
What fmcg can learn from the pharmaceuticals industry on labelling technology

December 11, 2018
The Grocer

Featured in
The Shelby Report:

Avery Dennison Can Help Grocers Ensure Accuracy, Safety
RFID technology is the the most cost-effective and efficient way to create traceability from farm to fork.  

Featured in 
Progressive Grocer:

The Case for Tech-Driven Transparency 
Food safety, labor issues, consumer trust and profit for your business. Learn how a suite of date coding, nutrition, donate and waste, tracking and RFID solutions, including hardware, software applications, labels and service, can help you manage and meet those priorities – not just juggle them.

Avery Dennison Provides RFID System for Food Management

November 21, 2018
The technology company is offering its Freshmarx intelligent food industry solution, to include RFID deployments with categories aimed at improving food traceability and inventory management, as well as enabling food vending machines and unmanned stores.

Media Contacts

Americas and Global Interface

Hannah Bernard
Marketing & Communications Director,
Intelligent Labels

Press Releases

Access the most recent Avery Dennison RFID press releases.


Advanced digital seal functionality for smart packaging and brand protection

June 30, 2020

Smartrac introduces Circus™ Tamper Loop Pro, rounding off its “Pro” series for secure product authentication

GLENDALE, CA — Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its latest Circus™ Tamper Loop Pro NFC tags, designed to protect brand products, such as pharmaceuticals and luxury goods from premium liquors to high-quality watches. The NFC solution combines tamper detection and highly secure product authentication, featuring advanced cryptographic capabilities.

New RFID solution for temperature-sensitive goods

June 25, 2020

Smartrac introduces Maxdura® Thermologger for challenging cold chain environments

GLENDALE, CA — Smartrac, an Avery Dennison (NYSE: AVY) company, today announced a new semi-active UHF RFID temperature logging product, the Maxdura® Thermologger. Combining high accuracy and robustness in a hard tag, Maxdura Thermologger opens new possibilities for cold chain applications in food, pharma and other segments.

Innovative store concept fully leverages the capabilities of RFID

June 11, 2020

Avery Dennison and NordicID join forces with Neste to enable a 24/7 frictionless, self-service shopping experience

GLENDALE, CA — Avery Dennison announced that it is the exclusive UHF RFID partner for Neste’s newly opened Easy Deli store in Helsinki, Finland. In addition, Avery Dennison has supported its long-time partner Nordic ID in developing the advanced self-checkout system: The unmanned store uses RFID technology to automatically scan all purchases made by the customer at once, contributing to a frictionless shopping experience and removing the need for cash desks or store staff to be permanently available.

NFC and blockchain to guarantee authenticity of COVID-19 test kits

May 12, 2020

Smartrac and SUKU Leverage NFC and Blockchain to Guarantee Authenticity of COVID-19 Test Kits and PPE

GLENDALE, Calif. — May 12, 2020 — Smartrac, an Avery Dennison (NYSE:AVY) company, and blockchain startup SUKU, today announced a digital verification solution to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform enables instant verification of authenticity and provides end-to-end supply chain transparency.

Avery Dennison completes acquisition of Smartrac

March 2, 2020
Avery Dennison completes acquisition of Smartrac's Transponder
(RFID Inlay) business

GLENDALE, Calif. — March 2, 2020 — Avery Dennison Corporation (NYSE:AVY) today announced it completed the acquisition of Smartrac’s Transponder business, for the purchase price of €225 million, subject to customary adjustments.

Avery Dennison believes in the connected future – and invests in new factory in Brazil

January 1, 2020
São Paulo – January 2020 – Avery Dennison is gearing up for future growth of RFID (Radio Frequency Identification) technology, improving the efficiency of processes and the relationship between brands. Just months after signing a deal to acquire Smartrac's transponder division, the company announced today the location of its next RFID manufacturing facility, its first in Brazil and fifth in the world. The new factory will be located in Vinhedo (SP), opening in 2021.

Avery Dennison Makes Connected Retail Possible at NRF 2020

December 19, 2019
Leader in Intelligent Labels Presents Groundbreaking Initiatives that Digitize Entire Product Lines, Supply Chain and Customer Experience

NEW YORK CITY (December 19, 2019) – Avery Dennison (NYSE:AVY), the leader in intelligent label solutions that bridge the physical and digital, will present its groundbreaking digital labelling technologies that provide end-to-end supply chain connectivity, transparency and traceability for the apparel, food and beauty sectors at the NRF 2020: Retail’s BIG Show, taking place January 11-14 at the Jacob Javits Convention Center (Booth #5319).

Avery Dennison to Acquire Smartrac’s RFID Inlay Business

November 20, 2019
Enhances Capabilities for Rapidly Growing
Intelligent Labels Platform

GLENDALE, CA – November 20, 2019, Avery Dennison Corporation (NYSE:AVY) today announced a definitive agreement to acquire Smartrac’s Transponder (RFID Inlay) Division, for the purchase price of €225 million, subject to certain closing and post-closing adjustments. The division is a leader in the development and manufacture of RFID products, with 2019 estimated global revenue of approximately €125 million, or approximately $140 million, and approximately 900 employees.

Avery Dennison Collaborates with Explorium to Build Smart New Retail and Promote the Transformation of Business Models

September 10, 2019
 Avery Dennison and Fung Group Explorium hosted a Cooperation Ceremony at Li & Fung Plaza in Shanghai, where the two companies signed an agreement on the development of an innovative ecosystem of the new retail and smart supply chains. 

PUMA Leads with Digitally Interactive Products for Experiential Retail

August 30, 2019
From Interactive Displays to Stock Optimization -- Fully Connected Store is a Glimpse into the Future of Retail

Avery Dennison launches On-Metal RFID solution to enable 100 percent tagging of inventory and reinforces its market-leading position with quality accreditation from ARC

April 2, 2019
A range of UHF RFID tags designed for tagging challenging materials containing metal, foil and liquid bring innovation to the heart of the consumer goods industry

Kit Check™ and Avery Dennison Partner to improve patient safety by Integrating RFID into cGMP Packaging Lines

March 18, 2019
RFID technology improves accuracy and visibility of the medication supply chain, from the production line to the patient.

First Battery-Free Bluetooth® Sticker Sensor Tag Demonstrated at NRF

January 14, 2019
Amazon Web Services, Avery Dennison and Samsung join Wiliot’s original investor group for a $30 Million Series B Funding Round, anticipating a future where paper thin battery-free Bluetooth sensors connect people with packaging and products.

Avery Dennison’s Intelligent Labels Are Making Things Smarter

January 13, 2019
A renewed portfolio of innovative products will be launched during the show focused on meeting retailer demands for increased efficiency and visibility, reducing waste and cost and ultimately enhancing the consumer experience.

Avery Dennison and Outernets Create the Future of Window Shopping

Rochambeau, the growing menswear brand fast becoming known for its ongoing contemporary art collaborations, unveiled an exclusive retail partnership with the New Museu.

Avery Dennison and Impinj are leading UHF RFID advancements to the grocery industry

Art and Technology Collide at Design Week with the Unveiling of Ground-Breaking VELA TM Digital Material

RFID Videos

Watch featured videos on how RFID is revolutionizing a variety of industries.

Rebecca Minkoff: Impact of RFID on the Consumer Experience

Avery Dennison: A Leader in Breakthrough RFID Innovation

Our World is Getting Smart and Faster

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Avery Dennison RFID solutions are making news, contact our experts.