Avery Dennison RFID Newsroom | Avery Dennison | RFID

Avery Dennison RFID Newsroom

Media Coverage

Read the latest Avery Dennison RFID and industry news.


Never Before Seen at Scale: Ralph Lauren to Digitize Its Entire Product Line 
The groundbreaking partnership with Evrythng and Avery Dennison enables Ralph Lauren, and the whole industry, to unlock true traceability at scale. 

November 2019

How Retailers Boost Customer Experience and Brand Loyalty with RFID
Even as e-commerce continues to grow by leaps and bounds, the reality is that it represents a small percentage of retail transactions. People still want to shop in store.

October 2019

Avery Dennison partners with Robomart a company at the cutting edge of retail, creating an opportunity for a frictionless shopping experience in grocery retail that will delight customers, in a category that has traditionally been slow to innovate.

September 2019

Checkout-Free or Cashierless Technologies Inch Closer to Grocery Implementation
When the first Amazon Go store opened to the public in January 2018, the concept seemed magical to many. Shoppers can walk into the store; grab whatever they’d like; put it in coat pockets, bags or elsewhere; and simply walk out. All the customers need is an app.

August 2019

PUMA Leads with Digitally Interactive Products for Experiential Retail
From Interactive Displays to Stock Optimization -- Fully Connected Store is a Glimpse into the Future of Retail

August 2019

On-pack QR code and NFC Plug Rum Drinkers into Malibu Brand
The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.

July 2019

Tracking Food in the Supply Chain, and Why it Matters
Reeling from all the 'leafy green recalls,' pressure is mounting for restaurant operators to better track food in the supply chain.

July 2019

Tracking the Future of Retail with Intelligent Labelling
Retail is evolving. Eliminating the need for queues and checkouts, Amazon’s automated, cashier-less stores in the US are widely regarded as a significant milestone. In Shanghai, e-commerce giant Alibaba recently opened its own smart store.

June 2019

Matthew Williams is Using Blockchain to Tell Alyx’s Story
As Alyx presents its Spring/Summer 2020 collection, designer Matthew Williams makes the business case for blockchain.

June 2019

Avery Dennison Launches On-Metal RFID

Avery Dennison has launched its latest range of on-metal UHF RFID products, specifically designed for tagging products that traditional RFID technologies find challenging.

April 2, 2019

Avery Dennison, Kit Check Team Up on RFID Technology for Big Pharma

April 2, 2019

Japan Meti Initiative - RFID Enabling Automated Stores by 2025

February 26, 2019

Japan Moves Closer to a Reality of Unmanned Stores After Successful RFID Trial

Feburary 14, 2019
The Drum

First Ever Blockchain Application for the Food Industry
Feburary 11, 2019

Food & Drink International

Wiliot nabs $30M from Amazon, Avery Dennison, Samsung for a Chip That Runs on Power From Ambient Radio Frequencies

January 14, 2019


Williot Investment Announcement

January 14, 2019

Food Safety

RFID helps FMCG Brands and Retailers to Ensure Food Safety
What fmcg can learn from the pharmaceuticals industry on labelling technology

December 11, 2018
The Grocer

Featured in
The Shelby Report:

Avery Dennison Can Help Grocers Ensure Accuracy, Safety
RFID technology is the the most cost-effective and efficient way to create traceability from farm to fork.  

Featured in 
Progressive Grocer:

The Case for Tech-Driven Transparency 
Food safety, labor issues, consumer trust and profit for your business. Learn how a suite of date coding, nutrition, donate and waste, tracking and RFID solutions, including hardware, software applications, labels and service, can help you manage and meet those priorities – not just juggle them.

Avery Dennison Provides RFID System for Food Management

November 21, 2018
The technology company is offering its Freshmarx intelligent food industry solution, to include RFID deployments with categories aimed at improving food traceability and inventory management, as well as enabling food vending machines and unmanned stores.

Media Contacts

Americas and Global Interface

Hannah Bernard
Global Marketing & PR Director,
Apparel & RFID
Office + 44 (0) 203 1767 093
Cell + 44 (0) 773 330 2973

Press Releases

Access the most recent Avery Dennison RFID press releases.


Avery Dennison completes acquisition of Smartrac

March 2, 2020
Avery Dennison completes acquisition of Smartrac's Transponder
(RFID Inlay) business

GLENDALE, Calif. — March 2, 2020 — Avery Dennison Corporation (NYSE:AVY) today announced it completed the acquisition of Smartrac’s Transponder business, for the purchase price of €225 million, subject to customary adjustments.

Avery Dennison believes in the connected future – and invests in new factory in Brazil

January 1, 2020
São Paulo – January 2020 – Avery Dennison is gearing up for future growth of RFID (Radio Frequency Identification) technology, improving the efficiency of processes and the relationship between brands. Just months after signing a deal to acquire Smartrac's transponder division, the company announced today the location of its next RFID manufacturing facility, its first in Brazil and fifth in the world. The new factory will be located in Vinhedo (SP), opening in 2021.

Avery Dennison Makes Connected Retail Possible at NRF 2020

December 19, 2019
Leader in Intelligent Labels Presents Groundbreaking Initiatives that Digitize Entire Product Lines, Supply Chain and Customer Experience

NEW YORK CITY (December 19, 2019) – Avery Dennison (NYSE:AVY), the leader in intelligent label solutions that bridge the physical and digital, will present its groundbreaking digital labelling technologies that provide end-to-end supply chain connectivity, transparency and traceability for the apparel, food and beauty sectors at the NRF 2020: Retail’s BIG Show, taking place January 11-14 at the Jacob Javits Convention Center (Booth #5319).

Avery Dennison to Acquire Smartrac’s RFID Inlay Business

November 20, 2019
Enhances Capabilities for Rapidly Growing
Intelligent Labels Platform

GLENDALE, CA – November 20, 2019, Avery Dennison Corporation (NYSE:AVY) today announced a definitive agreement to acquire Smartrac’s Transponder (RFID Inlay) Division, for the purchase price of €225 million, subject to certain closing and post-closing adjustments. The division is a leader in the development and manufacture of RFID products, with 2019 estimated global revenue of approximately €125 million, or approximately $140 million, and approximately 900 employees.

Avery Dennison Collaborates with Explorium to Build Smart New Retail and Promote the Transformation of Business Models

September 10, 2019
 Avery Dennison and Fung Group Explorium hosted a Cooperation Ceremony at Li & Fung Plaza in Shanghai, where the two companies signed an agreement on the development of an innovative ecosystem of the new retail and smart supply chains. 

PUMA Leads with Digitally Interactive Products for Experiential Retail

August 30, 2019
From Interactive Displays to Stock Optimization -- Fully Connected Store is a Glimpse into the Future of Retail

Avery Dennison launches On-Metal RFID solution to enable 100 percent tagging of inventory and reinforces its market-leading position with quality accreditation from ARC

April 2, 2019
A range of UHF RFID tags designed for tagging challenging materials containing metal, foil and liquid bring innovation to the heart of the consumer goods industry

Kit Check™ and Avery Dennison Partner to improve patient safety by Integrating RFID into cGMP Packaging Lines

March 18, 2019
RFID technology improves accuracy and visibility of the medication supply chain, from the production line to the patient.

First Battery-Free Bluetooth® Sticker Sensor Tag Demonstrated at NRF

January 14, 2019
Amazon Web Services, Avery Dennison and Samsung join Wiliot’s original investor group for a $30 Million Series B Funding Round, anticipating a future where paper thin battery-free Bluetooth sensors connect people with packaging and products.

Avery Dennison’s Intelligent Labels Are Making Things Smarter

January 13, 2019
A renewed portfolio of innovative products will be launched during the show focused on meeting retailer demands for increased efficiency and visibility, reducing waste and cost and ultimately enhancing the consumer experience.

Avery Dennison and Outernets Create the Future of Window Shopping

Rochambeau, the growing menswear brand fast becoming known for its ongoing contemporary art collaborations, unveiled an exclusive retail partnership with the New Museu.

Avery Dennison and Impinj are leading UHF RFID advancements to the grocery industry

Art and Technology Collide at Design Week with the Unveiling of Ground-Breaking VELA TM Digital Material

RFID Videos

Watch featured videos on how RFID is revolutionizing a variety of industries.

Rebecca Minkoff: Impact of RFID on the Consumer Experience

Avery Dennison: A Leader in Breakthrough RFID Innovation

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