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RFID and digital ID for everyone

Avery Dennison Smartrac offers a suite of digital ID technologies that authenticate product history, provide tracking and inventory solutions, and conjure up richer consumer encounters. In a world of big data and massive amounts of information, digital ID technologies help create certainty, showing how a connected world can be a better world, full of greater possibilities.

With our unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, Avery Dennison Smartrac division is partnering with companies across multiple industries (from food and apparel to beauty, aviation, automotive and pharmaceutical), introducing transformative benefits through connecting the physical and digital worlds.

For Brands and Enterprise Customers

By assigning each product a unique digital identity, our solutions unlock vast possibilities for digitally empowered retail and supply-chain management, making the “Internet of Things” an everyday reality for everyone. From absolute stock visibility to brand protection, richer consumer experiences and more sustainable practices, Avery Dennison can deliver all these advantages and more to support you on your digital transformation journey.

For Converters and Service Bureaus

The adoption of RFID for intelligent labels in new industries - including beauty, food production, aviation, automobile manufacturing, logistics and more - is creating new and exciting opportunities. Avery Dennison is your partner of choice to seize them.

For System Integrators

Our technology can help you create turnkey solutions for your clients, enabling them to identify, authenticate and engage with individual products, components and other physical items in a seamless way. No matter the tagging requirements - Avery Dennison can help you build the right solution with our progressive family of intelligent labels and RFID technologies.

Latest news and insights

Bastille Parfums strengthens traceability with Avery Dennison digital solutions
Amazon announces game changing retail shopping experience enabled by RFID technology
Avery Dennison launches plastic-free AD Pure™ RFID inlays and tags