RFID Industry Solutions


The globalization of food supply chains is having a profound impact on the way that retailers manage distribution and stock. The visibility, speed, and increased stock accuracy offered by RFID gives grocery stores and food retailers the insights they need to make more informed management decisions. Grocers not only have to maintain adequate stock of thousands of different items, they must also monitor and maintain highly perishable inventory, such as meat, fish, poultry and produce, and track sell-by dates on all products throughout the store. It is widely reported that retailers suffer 10% loss in revenue through out of date stock waste. We envisage a future in which RFID technology helps food retailers reduce in-store waste by approximately 20 percent and reduce labor costs by 50 percent through improved efficiencies. Avery Dennison is already supporting this vision with technologies that allow for intricate quality control, from measuring food temperature through the supply chain with TTSensor PlusTM to delivering more resilient and efficient supply chains for RFID.

As consumer demands continue to shift, the opportunity to engage with consumers through the product itself is becoming ever more important. Direct LinkTM uses NFC technology to interact on an item level with consumers both in-store and post purchase, creating endless marketing opportunities.


Future of Packaging Report 2018

Reimagining the Future of Labelling and Packaging with Sustainable Design

Georges Gravanis, president of Avery Dennison’s Label and Graphic Materials Group, reveals how a collaborative industry approach coupled with the company’s materials science capabilities and other innovation in sustainable design are driving positive change in the labelling and packaging of consumer goods.

Food Supplier Reynolds Increases Sustainability By Enabling UHF RFID Technology

A strong commitment for a more sustainable solution led Reynolds to switch from cardboard trays to plastic returnable trays or crates to lower the environmental impact and costs of their deliveries.

Combining tags and readers, UHF RFID provided Reynolds with the capability to track and trace returnable plastic trays to ensure that 95% of them are returned within the acceptable time period, leading to a dramatic reduction in costs, waste, and environmental impact.

Learn more about the importance of RFID and how it can benefit your business.


RFID and Food White Paper

Is RFID Right for Fresh Foods?

This white paper explores how a technology called radio frequency identification – or RFID – could hold the answer for the retail food industry, serving as a key enabler in allowing stores to streamline resources, maximize profits and still keep customers happy.

Desert Farms Optimizes Shipping,
with TT Sensor Plus™

Many in the Middle East tout camel’s milk for a variety of health benefits. Thinking there might be interest for it in the U.S., Walid Abdul-Wahad established Desert Farms. He now works with a network of three Midwestern farmers—all Amish—who raise camels, package their milk, and send it to customers across the country. The milk is packaged in 16-oz plastic bottles, then shipped either fresh or frozen in insulated containers packed with dry ice.

To ensure quality, Walid needs fresh milk to be kept below 40 degrees Fahrenheit during shipping, and frozen milk ideally kept below 0 degrees Celsius. That’s a challenge, as multiple variables can impact the milk’s temperature while in transit. These variables include time of year (warm versus cold months), destination (warm versus cold climates) and shipping expediency (overnight versus ground).

To better understand the impact of these variables, and identify potential issues during shipping, Walid and Avery Dennison worked together on a trial using the TT Sensor Plus™.

“TT Sensor Plus is a small, smart label that logs time and temperature,” says Mary Greenwood, director of new technology and business development, Avery Dennison.

“It offers an innovative, easy-to-use, and cost-effective way to record temperatures a shipped item is exposed to throughout its supply chain journey. It was designed using sensor technology and temperature data logging capabilities, as an alternative to the bulky temperature data loggers commonly used.”

Meet James Stafford, Global Head
of Food RFID Development

What’s most exciting about my work in the food industry:
Food is vital to life. In the industry, there are always challenges, new expectations, and shifting focuses, from food safety to nutrition. It keeps it interesting. It’s an exciting time for Avery Dennison RFID, as our technology is now gaining adoption in the food sector. While it’s a relatively new approach, it is gaining momentum.

How we’re eliminating food waste with RFID:
RFID gives a detailed picture of inventory, helping retailers take the necessary actions to ensure food is not sold outside of the use-by date. Frequently food is not sold by its expiration date and therefore thrown away, which presents both a moral and sustainability problem. The RFID technology enables retailers to take early action and mark items down for sale to avoid incurred food waste.

How a supermarket chain knows if RFID is right for them:
We’ve developed a 5-step adoption process, which has proven equally successful when applied to food.

Learn more about how Avery Dennison RFID solutions can benefit your business.