Cost-effectiveness for premium consumer packaged goods: Smartrac OTP
Smartrac’s new OTP IC generates one-time password values based on HMAC (Hash-based Message Authentication Codes) as published by the Internet Engineering Task Force (IETF RFC 4226). This Smartrac-exclusive chip provides a very cost-effective option for secure product authentication in areas such as premium consumer packaged goods (CPG), industrial components, retail, cosmetics and healthcare, as well as branded pharmaceutical products.
NFC Pro series: Secure authentication with tailored security and layers
To comply with the greatest possible array of individual customer requirements, both IC options available today support a choice of digital verification services for secure product authentication and the delivery of exclusive digital content. As the secret keys cannot be copied or tampered, physical product authenticity can be proven in a highly reliable manner once the Pro inlays and tags are irremovably embedded into or attached to the physical product.
Future Pro features and options will also include different security layers, allowing customers to utilize secure product authentication for a wide range of needs and applications. Offering a variety of different NFC product designs, form factors and IC options for individual customer demands, Smartrac will soon introduce further Pro versions also of its popular NFC inlays and tags such as Bullseye and Midas.
The broadest portfolio of NFC products for highly secure product authentication
“The introduction of our innovative Pro series is a milestone for us in two respects. The new NFC inlays and tags enable our customers to effectively fight counterfeiting with a variety of highly secure functionalities, and at the same time provide consumers with exclusive, instant digital content through existing devices and channels. Customers have now already access to the latest most relevant and broadest portfolio of NFC products, which are reshaping the market with superior security and quality,” says Hal Hikita, SVP Product Market Development at Smartrac.