December 14, 2015

How new inlays solve Retail’s core challenges

According to the Global Retail Theft Barometer™ 2015, global shrinkage costs retailers more than US$120 billion every year. Moreover, counterfeit products are on the rise and estimated to make up 5-7% of world trade. Given those figures, Smartrac’s new RAIN RFID inlays based on Impinj’s latest Monza® R6-P chip are designed to meet the retail industry’s challenging requirements.

To enable state-of-the-art solutions for loss prevention and brand protection in retail environments, items such as apparel, electronics, cosmetics, pharmaceuticals or jewelry need to be serialized. The new MiniWeb, ShortDipole, DogBone, Viper and Belt RAIN RFID inlays carrying the Monza R6-P chip are the perfect basis for such systems in a wide range of applications.

Additional memory and features
Like its Monza R6 siblings, Monza R6-P delivers unmatched read performance and data integrity for effective item intelligence applications, and record-breaking encoding performance to enable the lowest applied-tag cost. Impinj’s latest IC also includes revolutionary technologies such as automatic performance adjustments and encoding diagnostics. With the addition of up to 128 bits of EPC memory, up to 64 bits of user memory, “Kill Password” capability and a range-reduction switch, all the necessary elements are in place to create advanced solutions such as loss prevention, brand protection and enhanced privacy.

Loss prevention and brand protection
For loss prevention applications, brand owners, service bureaus or retailers can write a store code into the user memory of each item’s tag. After the purchase, an exit gate then is able to register in a few milliseconds, whether any particular tagged item is sold or not-sold. Using a Kill Command and password, the tag can be rendered unreadable once the item is sold, to ensure customer privacy.

By developing these Monza R6-P-based inlays, Smartrac is consolidating its position as the industry’s leading provider of RAIN RFID inlays and tags based on Impinj’s Monza R6 chip series.

User memory can also be used for retaining either store codes that link each tagged item to the store selling it, or Brand Protection Codes (BPC), which are provided by the brand owner. The BPC is derived from the chip tag identification (TID) number, a unique number that is encoded and fixed by the chip manufacturer, and can be verified at future points in the supply chain, including point of sale. By developing these Monza R6-P-based inlays, Smartrac is consolidating its position as the industry’s leading provider of RAIN RFID inlays and tags based on Impinj’s Monza R6 chip series.

Coming soon
To expand the range of products based on the Monza R6 even further, there will be new inlays with more compact form factors and size-optimized antenna designs in the near future. These inlays will be particularly suitable for tagging small items such as accessories and jewelry. All of Smartrac’s new Monza R6-P based RAIN RFID inlays are particularly suitable for loss prevention applications that meet these requirements.

Preventing loss, fighting shrinkage

RFID-based applications for loss prevention or Electronic Article Surveillance (EAS) need to overcome several key challenges:

  • Quickly discriminate sold from not-sold items
  • No alarm on foreign tags: The solution should ignore tags from other retailers and from other applications, yet reliably sound an alarm for not-sold store tags.
  • Allow seamless product returns: the solution should allow a consumer to seamlessly return an item, and a retailer to quickly verify the sold status of the item before accepting the return.
  • Protect consumer privacy: the solution should minimize false alarms and allow seamless product returns without storing consumer information on the tag.
  • Provide compatibility: the solution should not interfere with other uses of the tag, such as inventory visibility.



About RAIN
RAIN RFID is a subset of RFID technology that operates in the UHF frequency band and uses a standardized protocol (GS1 UHF Gen2). Its benefits include superior read range and fast data transfer. The RAIN RFID alliance is globally promoting the universal adoption of UHF RFID technology across many different vertical markets.



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