Biscuit is also the name of the “smart” collar Musti offers to canine customers and, to some extent of course, to their owners. Utilizing Impinj’s Monza 5-based Belt inlays from Smartrac, Biscuit stores and recognizes individual dogs’ personal data such as their name and birthday, down to their favorite treat and shopping history.
The gadget is attached to the dog’s collar; when a dog wearing Biscuit walks into a store, Nordic ID RAIN RFID (UHF) readers recognize the dog, allowing the staff to give their four-legged customer a tailor-made, personalized service. To give the dog – and implicitly its owner as well – a five-star in-store experience, there is even a monitor at the shop entrance that will personally greet the dog.
Retail-ready inlays are the key
Smartrac is the exclusive inlay supplier used in the collar, while the Biscuit concept was developed through a joint effort by Musti Group, its advertising agency TBWA Helsinki and RFID reader solution provider Nordic ID Oy. The compact Smartrac Belt inlays are designed for item-level RFID tagging and can be used in several application areas, such as retail, logistics and supply-chain management. The individual antenna shape takes into account the RF requirements for close coupling.