Solutions for Beauty | Avery Dennison | RFID

Solutions for Beauty

Digital labeling technologies designed for the beauty sector, that radically optimize inventory management, authenticate product history and conjure richer consumer experiences.

How RFID technology is taking on the beauty industry’s shady gray market

The gray market is becoming an increasing concern for the beauty industry; it can harm a brand’s reputation and cause safety issues for consumers. Although this is nothing new, it has been exacerbated by COVID-19. Avery Dennison Intelligent Label solutions give products a digital identity enabling unprecedented levels of visibility, allowing brands to track and trace their products across the supply chain to counteract such diversion.

Helping EY Capture the Advantages of RFID for Grupo Boticário

Tags purpose-built for beauty, deep expertise, and above-and-beyond collaboration made Avery Dennison the right partner for the beauty industry’s first RFID deployment in Brazil. Seeking end-to-end traceability across its increasingly complex supply chain, Grupo Boticário hired EY to help test RFID tagging for 6 months in 2018. The results reduced stockouts by 97%, decreased labor by 14%, and increased revenue.


Macy’s Launches Concept Store with Avery Dennison as Tech Partner

We partnered with Macy’s to add digital connectivity to the inventory of Market By Macy's, a new retail concept store. All products are tagged with our on-metal and on-liquid solutions, purposely built for the beauty industry. This innovation enables Macy’s to monitor product movement and deliver against growing consumer expectations.

“We’re really excited about what we’ve created here,” says Jeff Gennette, chairman and CEO of Macy’s, Inc. “The information we learn will help us tailor our in-store shopping experience across our portfolio of businesses.” 

What Can Beauty Brands Do About Counterfeiting?

Cosmetics now rank in the top-ten counterfeited items in the UK, posing a real threat to both consumers and brands. The Future Laboratory speaks with Foreo North America on how the beauty device brand is tackling counterfeit products in the age of the internet.

Live at RetailX with Robert Pernice from Avery Dennison

Robert Pernice, Avery Dennison’s Director for Global RFID Market Development, Beauty, talks about the possibilities of RFID for the beauty industry; how it can tackle inventory inaccuracy, guarantee customer satisfaction and enhance brand loyalty, while also fighting counterfeiting and diversion into the gray market.

Intelligent Labels sustainability focus

Avery Dennison Among Barron’s Top 20 Sustainable Companies

Avery Dennison was recently recognized on Barron’s 100 Most Sustainable Companies List, moving up a rank (from position #71 to position #20) since the index was first launched in February 2018. The list acknowledges leading U.S. companies, assessed for environmental, social, and corporate governance factors.

RFID Use Cases for Beauty

Intelligent Labels beauty inventory
Inventory Accuracy
  • Each RFID tag contains a unique number that identifies a particular item
  • RFID exposes all product for sale through store and ecommerce
  • Reduces in-store inventory by reading multiple items hanging on a rack, shelf or gondola 20 times faster than barcodes
Intelligent Labels asset visibility and loss prevention

Asset Visibility and Loss Prevention

  • Identifies areas and products of high loss for greater observance

  • Identifies items that are reaching their expiration date

  • Increases manufacturing agility

Intelligent Labels authentication, track and trace

Authentication, Track and Trace

  • Increases profits and ensure brand protection by reducing counterfeit stock and circulation

  • Provides end-to-end traceability throughout the supply chain

  • Up to 80% improvement on shipping and packing accuracy

Talk to us about how Intelligent Labels can provide a solution for your business.