Avery Dennison announces first-to-market integration of Pragmatic Semiconductor’s chip on a mass scale

Innovation unlocks market opportunity with growing demand for flexible NFC inlays

MENTOR, OH / CAMBRIDGE, UK - February 17, 2026 – Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, is set to further enhance its Near Field Communication (NFC) inlay portfolio with a flexible integrated circuit (FlexIC) product line, NFC Connect, from Pragmatic Semiconductor, a pioneer in flexible and sustainable semiconductor technology.

This first-to-market integration on a mass scale builds on the longstanding partnership between the companies to deliver secure, smartphone-tap interactions with consumer packaged goods - enhancing digital brand experiences and enabling authentication and compliance initiatives such as Digital Product Passports (DPP).

The Pragmatic NFC Connect PR1301 product line provides low-cost edge and item-level intelligence, supporting mass market implementation of Avery Dennison’s NFC inlays for industries such as retail and healthcare. Ultra-thin, flexible and robust, the chip is produced through a sustainable manufacturing process using less chemicals, energy and water, compared to traditional silicon chips.

Mathieu De Backer, VP, Intelligent Labels Innovation, Avery Dennison, says: “NFC technology remains a key part of the digital infrastructure for many of our clients across the globe. We are ready to mass produce products with Pragmatic NFC Connect, enabling us to further empower clients with reliable connectivity that supports consumer engagement and product authentication initiatives.”

“As a longstanding strategic partner, we are proud to support Avery Dennison in expanding its NFC inlay portfolio and opening new markets with our sustainable NFC Connect product line,” adds James Davey, SVP, sales, business development and product management, Pragmatic Semiconductor. “By seamlessly integrating NFC functionality into products and packaging — even on curved surfaces — brands can deliver smarter, more connected experiences and deeper consumer engagement at scale.”

Products that feature the chip can be obtained directly from Avery Dennison.

For more information on Avery Dennison’s NFC solutions, click here.

Media contact

Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com

Pragmatic Semiconductor Communications
pr@pragmaticsemi.com

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.

About Pragmatic Semiconductor
Pragmatic Semiconductor is pioneering flexible semiconductor technology at scale to sustainably bridge the digital and physical worlds. With optimised, purpose-led design and sustainable innovation at its core, Pragmatic designs and manufactures flexible integrated circuits (FlexICs) – ultra-thin, flexible form factor semiconductors. Pragmatic’s products, FlexIC platforms and foundry services empower customers to deliver flexible innovation with connect, sense and compute capabilities, enabling sustainable edge and item-level intelligence at scale and speed. The Pragmatic FlexIC Foundry operates a unique and innovative process offering sustainable production and rapid innovation cycle times, coupled with a pathway to supply chain resilience.

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