- Avery Dennison will leverage its R&D and operational capabilities and scale to design and manufacture next-generation IoT bluetooth-enabled sensors
- Wiliot to benefit from Avery Dennison’s market development, innovation and ROI expertise to drive value and enable delivery on large-scale projects
MENTOR, OH / SAN DIEGO, CA, September 16, 2025 – Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, and Wiliot, the pioneer of ambient IoT, today announced an expansion of their strategic partnership to scale the manufacturing, performance, and market reach of Wiliot’s ambient IoT technologies worldwide.
Building on their 2022 collaboration, the expanded partnership includes Avery Dennison’s manufacturing of Wiliot’s next-generation IoT bluetooth-enabled sensors – featuring a smaller chip footprint and simplified inlay architecture that substantially reduces cost while delivering significant performance gains. These advancements unlock new applications and make existing deployments more scalable and economically viable.
To capitalize on accelerating demand, Avery Dennison is fully integrating Wiliot’s solutions into its Intelligent Labels portfolio and its connected product cloud atma.io – bringing its extensive global footprint, commercial reach, R&D capabilities, and process technology expertise to drive adoption across industries.
“Ambient IoT is emerging as a foundational layer of digital infrastructure – providing real-time, context-rich visibility into the movement, condition, and handling of goods at scale,” says Francisco Melo, president, Solutions Group at Avery Dennison. “By deepening our partnership with Wiliot, we’re combining their breakthrough ambient IoT technology with our world-class RFID design and manufacturing capabilities through a robust go-to-market strategy to help global brands realize the full potential of a future-proof, fully-connected, and intelligent supply chain.”
Wiliot’s IoT Bluetooth-enabled sensors transform traditionally unconnected assets into intelligent, connected products, unlocking value across every stage of the product lifecycle. With built-in condition monitoring capabilities, it enables a new era of supply chain innovation – one that delivers continuous visibility, automation, and intelligence. Avery Dennison is uniquely positioned to scale this innovation globally, just as it has done with conventional labels and RFID technology.
“Wiliot’s ambient IoT technology is helping reimagine the economics of visibility, where automation, efficiency, and real-time intelligence finally converge,” adds Tal Tamir, co-founder and CEO of Wiliot. “Avery Dennison’s renowned client-centric approach, design and manufacturing expertise, and ability to produce our IoT sensors at scale – helping bring them to market through relationships with established partners – positions us to meet the needs of some of the world’s largest and most dynamic enterprises. With better performance, lower costs, and scaled global manufacturing, we’re opening the door to a new generation of smart, connected products that can be tracked, monitored, and optimized in real time.”
This expansion comes amid a sharp rise in demand for ambient IoT technologies. Unlike traditional tracking systems, Wiliot’s IoT sensors operate without batteries or manual scans and communicate via standard Bluetooth Low Energy (BLE) infrastructure – enabling continuous, low-cost visibility through widely available devices like smartphones, gateways, and access points.
This unique architecture provides scalable, real-time monitoring of location, temperature, humidity, and handling conditions – making it ideal for industries reliant on traceability and control, such as food, logistics, pharmaceuticals, and reusable packaging.
Wiliot’s platform is already used by global leaders across retail and supply chain sectors to reduce waste, improve freshness, automate inventory, and enhance supply chain responsiveness.
“With Avery Dennison’s expanded support, Wiliot is now positioned to meet global demand with the speed, scale, and infrastructure required for widespread adoption,” concludes Tamir.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
