Understanding serialization platforms

Does your product have a soul? We are heading into a future where more things are getting digital “souls” or IDs that transcend the life and even the second life of a product. It is a compelling concept, as it unlocks waste reduction, product safety, regulatory compliance, efficiency, and new revenue models.

Interested in IoT applied to digital identity using RFID, NFC, bluetooth or barcodes, and how atma.io connected product cloud assigns unique digital ID or “soul” to everyday items that stays consistent throughout a product's lifecycle? Watch this podcast with  Max Winograd, vice president, connected products, Avery Dennison Smartrac to find out more.