How the product labels of the future will change everything

In a world of increasing consumer awareness, creators are finding there’s a new, emerging factor that is important to target markets: transparency. People want to know where their goods are coming from: are they ethically sourced? Are they really made up of the materials they list on the back? How long was this product on the shelf? Businesses are finding that answering those questions has opened up an entirely new way of doing business. And for Francisco Melo, VP + GM of Avery Dennison it is an exciting new frontier; an opportunity for businesses to be more accountable and sustainable.