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Raymond van den Berg

Interim Vice President and General Manager, Avery Dennison Smartrac

December, 2023

Dear reader,

With 2023 coming to a close, it gives me great pleasure to share with you the fourth and final edition of our Insight Quarterly in 2023. This edition highlights, among others, the Future of Healthcare with RFID, the game-changing benefits of Digital ID technology as a theft and loss prevention solution, and an overview of key events we will be attending in Q1 of next year. Despite ongoing global challenges, the past year has brought us significant achievements, new opportunities, and partnerships. I'd like to express my gratitude to you for your confidence in Avery Dennison, and I look forward to our continued collaboration in 2024!

The launch of our Digital Product Passport as a Service (DPPaaS)
DPPaaS is helping brands fully prepare for forthcoming EU legislation on Digital Product Passports (DPPs). Burton Snowboards (USA) is the first customer to use the new on-demand end-to-end service that includes consultancy, hardware, software, digital ID technology, physical labels, and support services – providing brands with a holistic approach as they prepare for DPP. Burton already uses digital solutions from Avery Dennison across its business to manage products and improve the customer experience. You’ll find out more about DPPSaaS in this edition, including how it provides new ways to showcase brand values and engage with customers. 

Opportunities to meet and connect
We are gearing up for a new period of upcoming key events, and we look forward to meeting with you and connecting in person. NRF 2024: Retail Big Show will take place from January 14 to 16. Join us at our booth #6110 where we will be demonstrating how Avery Dennison connects the physical with the digital to help solve key industry challenges. You will be able to explore how digital identification technology helps to optimize labor and supply chain efficiency; reduce waste; advance sustainability, circularity and transparency, and help brands and consumers better connect. To find out more on upcoming events in 2024, please visit our Global Events page.

As we close 2023 and prepare ourselves for 2024, we are excited about the developments and the possibilities we see to create end-to-end value for our customers. I hope you enjoy this edition of Insights Quarterly. As always, if you have any feedback or questions, please don't hesitate to contact us.

I wish you a happy and healthy festive season with your loved ones and a good start to the New Year.

Sincerely,

Raymond van den Berg
Interim Vice President and General Manager, Avery Dennison Smartrac