Empowering patients with NFC smart packaging for authentication and adherence

NFC tags integrate into virtually any primary or secondary pharmaceutical packaging, from simple cartons to complex injector devices and pill-delivery systems. This enables instant product authentication to help prevent counterfeiting, while encrypted chips and secure passkeys add an additional layer of protection for trusted communication.

When NFC is part of the primary label, the application surface becomes critical. Is the label applied to a flat carton or directly onto a curved injection device? Factors such as label location, substrate material, and form factor all influence tag durability and readability. To ensure performance across all environments, Avery Dennison has developed specialized NFC designs that minimise the need for equipment adjustments and guard the chip for long-term reliability. You can find more answers to questions in our FAQ.