Julie Vargas leads the Global RFID Market Development team for the food sector, where RFID is building new capabilities for supply-chain traceability, inventory optimization and convenience retail. Her global team drives accelerated market adoption of the core use cases for digital identity adoption in the restaurant, grocery and food supply chains worldwide.
Julie joined Avery Dennison in 2011 and has spent the last decade at the intersection of digital and physical retail. As Director of Digital Solutions and Brand Protection, she led brand and retail partnerships in on-product innovation and helped shape the vision for the “Internet of Clothing” through the launch of JanelaTM. During her tenure at Avery Dennison, Julie has also played a key role in global market development for technology solutions and partnered with retailers and brands to implement innovative RFID strategies. Prior to joining Avery Dennison, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the buy online/pickup in-store program.
Julie has shared her expertise at global events, including SXSW, the Economist Feeding the Future, Greenbiz VERGE, the GS1 Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit and Label Summit Latin America. She holds a BA from the University of North Carolina at Chapel Hill.