HF/NFC RFID Inlay: Bullseye™

Reliable allrounder with market leading performance

Industry segments: Apparel and Fashion, Media and Document Management, Industrial Applications


Smartrac Bullseye™ NFC inlays and tags with the NXP NTAG chip family offer a broad selection of inlays with high reliability and market-leading performance. Unique ID (UID) mirror functionality suits high-volume product authentication and marketing applications.

The UID mirror functionality enables the IC’s serial number to be mirrored as part of its encoded URL address. This feature enables every tag to be seen and read as unique from the application perspective, without requiring users to encode tags with variable numbers.

Bullseye NFC inlays and tags equipped with different NXP NTAG ICs with different memory sizes provide a high-performance, cost-effective solution for product authentication, magazine ads, smart posters, postcards and other high-volume applications.

Smartrac Bullseye™ inlays and tags with NXP ICODE SLIX chip are best in class small hub tags for CDs and DVDs, library and rental applications. Bullseyea are small sized products with an extended read range. Bullseye inlays and tags have an industry proven hub design and easy application with strong adhesive for item labeling. The NXP ICODE SLIX chip provides EAS, stack reading capability and 1k bit memory. Alternatively Bullseye with ICODE SLIX2 comes with an extended user memory of 2,528 bits and provides excellent performance read range.

Smartrac’s inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management. This ensures a reliable and state-of-the-art product that meets a variety of application needs, where high performance is a critical parameter.

Please find a comprehensive overview of all features in the data sheet.

HF RFID Inlay: Bullseye, ICODE SLIX/SLIX2

Bullseye, ICODE SLIX/SLIX2

  • Chip: NXP ICODE SLIX/SLIX2
  • Frequency Band:
    HF (13.56 MHz)
  • Antenna Dimensions:
    Ø 33 mm / 1.30 in
  • Die Cut Dimensions:
    Ø 40 mm / 1.57 in
NFC RFID Inlay: Bullseye NFC, FeliCa Lite-S

Bullseye NFC, FeliCa Lite-S

  • Chip: Sony FeliCa Lite-S
  • Frequency Band:
    NFC (13.56 MHz)
  • Antenna Dimensions:
    Ø 35 mm / 1.38 in
  • Die Cut Dimensions:
    Ø 38 mm / 1.50 in
NFC RFID Inlay: Bullseye NFC, NTAG213

Bullseye NFC, NTAG213

  • Chip: NXP NTAG213
  • Frequency Band:
    NFC (13.56 MHz)
  • Antenna Dimensions:
    Ø 35 mm / 1.38 in
  • Die Cut Dimensions:
    Ø 38 mm / 1.50 in
NFC RFID Inlay: Bullseye NFC, FeliCa Lite-S

Bullseye On-Metal

  • Chip: NXP NTAG213
  • Frequency Band:
    NFC (13.56 MHz)
  • Antenna Dimensions:
    Ø 35 mm / 1.38 in
  • Die Cut Dimensions:
    Ø 38 mm / 1.50 in
NFC RFID Inlay: Bullseye NFC, NTAG216

Bullseye NFC, NTAG216

  • Chip: NXP NTAG216
  • Frequency Band:
    NFC (13.56 MHz)
  • Antenna Dimensions:
    Ø 35 mm / 1.38 in
  • Die Cut Dimensions:
    Ø 38 mm / 1.50 in